Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? A reversal theory perspective

Drawing on reversal theory (Apter, 2007), the current research proposes that internet users' metamotivational state (telic vs. paratelic) determines advertising interactivity's effectiveness. An online field experiment involving 141 Facebook and Twitter users tests this proposition. Research findings support telic state consumers form more positive attitudes toward a low-level interactive ad, whereas paratelic state consumers form more positive attitudes toward a high-level interactive ad. Further, this research shows that an arousal seeking tendency mediates the metamotivational state's impact on ad attitude.     

A logistic regression point of view toward loss given default distribution estimation

We propose a new procedure to estimate the loss given default (LGD) distribution. Owing to the complicated shape of the LGD distribution, using a smooth density function as a driver to estimate it may result in a decline in model fit. To overcome this problem, we first apply the logistic regression to estimate the LGD cumulative distribution function. Then, we convert the result into the LGD distribution estimate. To implement the newly proposed estimation procedure, we collect a sample of 5269 defaulted debts from Moody’s Default and Recovery Database. A performance study is performed using 2000 pairs of in-sample and out-of-sample data-sets with different sizes that are randomly selected from the entire sample. Our results show that the newly proposed procedure has better and more robust performance than its alternatives, in the sense of yielding more accurate in-sample and out-of-sample LGD distribution estimates. Thus, it is useful for studying the LGD distribution.     

Following brands on Twitter: an extension of theory of planned behavior

Due to its immediacy and efficiency, Twitter has recently emerged as a form of marketing communication tool that offers unique advantages for two-way communication between marketers and consumers. This study examines brand-following behavior on Twitter using the Ajzen's model of theory of planned behavior (TPB). Results show that attitude toward brand following, subjective norm, perceived behavioral control, and brand attachment are positively associated with intention to follow brands on Twitter. Consumers’ intention to create (i.e., intention to tweet at brands) and disseminate (i.e., intention to retweet the links of brands) brand-related information, as well as purchase intention, are the outcomes of intention to follow brands on Twitter. Overall findings suggest that TPB model can be used to predict Twitter users’ brand-following behavior. More importantly, our finding that brand attachment drives consumer intention to follow brands on Twitter extends the TPB framework. This study provides both theoretical and managerial implications.     

发展海外贷款 推动人民币境外使用——日本“黑字环流”案例

为缓解巨额贸易顺差及促进日元输出,日本在20世纪80年代实施了"黑字环流"计划。通过发展"黑字环流"贷款,日本国际收支顺差得到有效利用,并以此推动日元国际化。本文对日本发展"黑字环流"计划的基本情况、特点、经验教训及对我国的启示进行了整理,以期为推动人民币境外使用提供一些借鉴。     

论入世后我国比较优势的发挥

一、客观审视“比较优势”理论 “比较优势”的概念是国际贸易经济学的核心。传统的国际贸易理论主要包括古典派的“比较利益论”和现代派的“要素禀赋论”。传统的国际贸易理论强调贸易的发生是由于比较优势的差异,焦点在于有关生产要素的机会成本。这些要素包括土地、     

Market timing: Recent development and a new test

Henriksson-Merton's market timing test suffers nontrivial size distortion when the event forecast is autocorrelated. A new test is suggested to detect the dependence of two autocorrelated binary time series. It complements the existing tests due to better test power.     

我国建立研发枢纽的条件及发展战略

随着经济全球化的迅猛发展和国际竞争的日趋激烈,跨国的R&D活动日益朝着国际化、全球化的方向发展。改革开放以来,我国社会稳定、经济飞速发展,成为跨国公司投资的好地方。选取了京沪粤三地作为研究我国建立研发枢纽地的目的地,通过对京沪粤三地研发投入产出的有效性、R&D效率、研发枢纽条件的比较分析,研究了三地建立研发枢纽的条件,并提出了进一步促进建立研发枢纽的发展战略。     

Hybridization: Understanding the microdynamics of a postacquisition integration process

There is no shortage of theoretical or empirical research on mergers and acquisitions (M&A). Knowledge on the subject has grown substantially in recent decades. However, the integration of firms involved in M&A remains a challenging and often unsuccessful process. In addition, there is a scarcity of research on temporal dynamics within integration projects. This article reports on the postacquisition integration of a business school into a university using the concept of organizational hybridization as a theoretical lens. The aim was to identify the microdynamics that occurred during integration. We conducted an inductive case study, interviewing professionals involved in the integration process, analyzing a wide range of documents, and conducting participant observation over 6 years. Field research revealed that different organizational components underwent distinct hybridization processes that were characterized by different degrees of conflict. This study contributes to the understanding of the microdynamics that occur in postmerger or postacquisition integration processes, focusing on the complex adjustments inherent in these developments.     

浅谈居住小区规划设计的创新——以龙口市为例

对居住小区规划设计多年的发展变化进行分析,从不断创新的小区规划设计更好的满足人们日渐增长的需要方面进行论述,提出了小区规划设计不断创新的方法。     

广州市老城区道路沥青路面改造典型结构研究

本文分析了旧沥青路面维修改造的影响因素,并在总结国内外旧沥青路面改造中加铺层设计方法的基础上,探讨符合广州市老城区道路现状的旧沥青路面加铺层设计方法,针对不同使用状况下的旧沥青路面,考虑经济性等因素,推荐出沥青加铺层典型结构。