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991.
Ailsa Kolsaker Liz Lee‐Kelley Pui Ching Choy 《International Journal of Consumer Studies》2004,28(3):295-304
Hong Kong consumers have embraced the web but appear reluctant to buy airline tickets online, suggesting that perceptions of risk outweigh perceived convenience. In this study we identify that both risk and convenience factors are associated strongly with willingness to purchase, particularly privacy, security and poor customer service, time savings, site usability and information provision. We identify further that the experienced shopper is only moderately satisfied and that satisfaction appears to be associated strongly with willingness to make further purchases. Overall, findings suggest that although consumers recognize a number of benefits, there is deep‐rooted resistance to buying this particular product online. The explanation may lie in a combination of the physical density of the Hong Kong market, love of the whole shopping experience and a desire to minimize risk. We conclude that to tempt consumers online airlines and agents must target the Hong Kong market with a clear value proposition which includes user‐friendly sites, streamlined payment procedures, on‐ and offline customer support, price‐related promotions and tailored offline services which reinforce online offerings. 相似文献
992.
Frances Gunn Seung Hwan Lee Anna Cappuccitti Hilary Taylor 《International Review of Retail, Distribution & Consumer Research》2017,27(5):515-532
AbstractEducators are challenged to generate awareness of retail education programs and related career options. A corresponding issue for retailers is the recruitment and retention of career-oriented managers. The issue is complicated by negative attitudes in the general population about retail careers and a lack of awareness about retail career options. This study examines these attitudes through a questionnaire administered to a nation-wide sample of 310. A cluster analysis reveals four groups based on differences in their demographic/psychosocial characteristics and career preferences. The findings provide foci and key messages targeted to the distinct groups upon which retail managers and educators can base discrete career awareness and recruiting strategies. 相似文献
993.
994.
Pielah Kim Jung Eun Lee Leslie Stoel 《International Review of Retail, Distribution & Consumer Research》2017,27(5):468-484
AbstractThis research provides theoretical rationale to explain how global retailers are able to harvest multiple ideas from diverse host-markets and add relevant new ideas into a standardized retail mix that is rolled out globally. To capture this bottom-up harvesting of local information embedded in host-markets, this study adopted the term ‘logalization’ from the economics literature and applied the absorptive capacity framework. Under the activation of absorptive capacity, host-market subsidiaries play a critical role in acquiring and assimilating relevant knowledge from the host market and disseminating it to headquarters. The home-country headquarters (HQ) then transforms relevant knowledge into an innovative standardized retail mix to exploit at the global level. The concept of ‘logalization’ differs from ‘glocalization’ found in the literature; glocalization incorporates the local context to establish a strategy at the local level, while logalization uses local information as a resource to develop a standardized strategy at the global level. The development of propositions is informed by semi-structured interviews with 10 managers employed by global retailers. By illustrating the logalization orientation, this research describes how global retailers can create an innovative retail mix by exploiting heterogeneous information from various host-markets to create and sustain a competitive advantage in the global market. 相似文献
995.
THE MOMENT FORMULA FOR IMPLIED VOLATILITY AT EXTREME STRIKES 总被引:4,自引:2,他引:4
Consider options on a nonnegative underlying random variable with arbitrary distribution. In the absence of arbitrage, we show that at any maturity T , the large-strike tail of the Black-Scholes implied volatility skew is bounded by the square root of 2| x |/ T , where x is log-moneyness. The smallest coefficient that can replace the 2 depends only on the number of finite moments in the underlying distribution. We prove the moment formula , which expresses explicitly this model-independent relationship. We prove also the reciprocal moment formula for the small-strike tail, and we exhibit the symmetry between the formulas. The moment formula, which evaluates readily in many cases of practical interest, has applications to skew extrapolation and model calibration. 相似文献
996.
This study investigates the superiority effects of picture incongruency and brand name suggestiveness on recall of target benefit claims. Depending on the juxtaposition of the picture and brand name with these claims, a relevant picture can interfere with and inhibit recall of a brand name claim under selected conditions. Specifically, recall of brand name claim was higher under an irrelevant rather than a relevant picture condition. Similarly, a suggestive brand name interfered and diminished recall of a picture claim compared to a nonsuggestive brand name. Additionally, the recall patterns of the picture (source) versus the picture claim (target) under various incongruency conditions showed that the effectiveness of picture incongruency on traditional picture recall measure cannot be extended to picture-related claim recall performance. Explanations based on theoretical extensions to the associated network model and interference theory are furnished together with the managerial implications regarding the effective use of picture incongruency and brand name suggestiveness. 相似文献
997.
998.
This study draws from relational contracting paradigm, transaction cost paradigm, and internationalization process paradigm and evaluates market exchanges, hierarchical exchanges, and relational exchanges between Western manufacturers and their foreign intermediaries in emerging markets. The study suggests that choices of exchange governance be determined by various factors in combination, including experiential knowledge, market conditions, activity complementarity, brand power, and trust. Choices of exchange governance depend on the interaction among these factors. 相似文献
999.
Culture has long been recognized as a possible reason why people in different countries make different decisions, but research into its impact in tourism contexts has been limited. This study addressed this gap by examining the influence of cultural distance on tourists’ destination choices. Five cultural distance measures were examined. Of the five measures, perceived cultural distance and Clark and Pugh's index were found to be most strongly related to Australian tourists’ intentions to visit a variety of holiday destinations. The perceived cultural distance measure appeared to be a better predictor and offers some advantages to researchers as it allows respondents to include relevant cultural information in tourism research. However, as Clark and Pugh's method provided similar information, cultural differences can be inferred when it is not possible to survey tourists directly. 相似文献
1000.
Sidharth Muralidharan Hye Jin Yoon Yongjun Sung Jessica Miller Arturo Lee 《Journal of Marketing Communications》2017,23(2):113-134
Consumer-generated product reviews are a driving force behind online purchases; at the same time, unfavorable reviews can discourage interested online shoppers and eventually hurt the brand. The objective of this exploratory study was to analyze a diverse range of characteristics and the valence of online product reviews that would aid in responding to customer dissatisfaction. Product reviews (N = 1982) from Amazon.com were collected and content analyzed. Some of the key findings include the following: (a) price was the most commonly discussed product feature; (b) online shoppers found two-sided reviews to be most informative, contradicting the commonly held assumption that negative reviews were more informative and diagnostic in nature; and (c) ‘no action’ was the most common end action across two-sided and negative reviews, indicating that varying levels of dissatisfaction might not always lead to a negative end action. Implications for marketers are discussed. 相似文献