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171.
W. Theodore Cummings Donald W. Jackson Lonnie L. Ostrom 《Journal of the Academy of Marketing Science》1989,17(2):147-156
The product management form of organization has been around for quite a while; yet little empirical research has been done
on product managers. This article reports a study of product managers and some organizational behavior factors which contribute
to their job satisfaction and job performance. These factors include centralization of decision making, job structure, job
scope, role ambiguity, and role conflict. Finally, several suggestions are made for creating an environment more conductive
to having product managers who are satisfied with their jobs. 相似文献
172.
StaceyL.Bradford 《科技创业(上海)》2002,(4):77-78
即使是生物技术公司能够带来丰厚利润的时候.投资者仍需谨慎小心。有关的建议是:确保你所投资的公司既能赚钱又有有前途的新产品。公司的产品越弱.投资失败的机会就越大。 相似文献
173.
吕海彬 《东北财经大学学报》2006,(4):13-17
改革开放初期,由于缺乏建设资金,我国用各种优惠政策吸引外资以加快经济建设,取得了显著成效.但近些年来,在利用外资促进经济发展的过程中,外资流入与国内储蓄"双溢出"现象日益突出,这似乎与传统的利用外资"双缺口"理论相悖,但实际情况并非如此.本文分析论述了我国引进外资从"双缺口"到"双溢出"的变化过程及原因,并论述了在"双溢出"情况下应该如何引进外资. 相似文献
174.
Question order effects in taste testing of beverages 总被引:1,自引:0,他引:1
The effect of order position has been demonstrated in marketing research, sometimes compromising survey results. This paper
studies the influence of order position in product taste trials of carbonated beverages using a sequential monadic design.
The authors measure attitude ratings across product trials rather than across products to examine the effect of order position
on preference ratings. 相似文献
175.
B. L. Myers Ph.D. N. L. Enrick Ph.D. A. J. Melcher Ph.D. 《Journal of the Academy of Marketing Science》1974,2(1):249-261
The efficiency of a research design may be measured in terms of the degree to which knowledge is enhanced within given resource
constraints. Thus, two different types of research design, even though they contain the same number of expected observations,
may differ considerably in the amount of information provided. An example is the number N of 32 observations obtained with
an analysis of variance witheither 2 factors, 2 levels per factor and a replication of 8or 4 factors, 4 levels per factor and a replication of 2. We analyze and compare the relative efficiencies of regression and
variance analysis models and their implications to research strategy development. Three major considerations are evaluated:
(1) short versus long time horizon (interval until effects of a decision are realized), (2) small versus large cost of erroneous
rejection of the Null Hypothesis and (3) gross versus refined stage of development of the research study. A set of general
guidelines towards improved designs is developed. 相似文献
176.
E-commerce not only has tremendous potential for growth but also poses unique challenges for both incumbents and new entrants.
By examining drivers of firm performance in e-commerce from a capabilities perspective, the authors conceptualize three firm
capabilities that are critical for superior firm performance in e-commerce: information technology capability, strategic flexibility,
and trust-building capability. The extent and nature of market orientation is conceptualized as a platform for leveraging
e-commerce capabilities. The authors test the effects of e-commerce capabilities on performance (e.g., relative profits, sales,
return on investment) using data from 122 e-brokerage service providers. The results indicate that information technology
capability and strategic flexibility affect performance given the right market orientation.
Amit Saini (asaini2@unl.edu) is an assistant professor of marketing at University of Nebraska-Lincoln. He conducts research in the area
of marketing strategy, technology-marketing interface, e-commerce strategy, and customer relationship management. He has presented
papers at major conferences, and his research appears in theJournal of the Academy of Marketing Science and American Marketing Association—Marketing Educator’s Conference Proceedings. His industry experience includes sales management and quantitative market research.
Jean L. Johnson (Johnsonjl@wsu.edu) is a professor of marketing at Washington State University. Her research includes partnering capabilities
development in, and management of, interfirm relationships and management of international strategic alliances. Her research
appears in journals such as theJournal of Marketing, the Journal of International Business Studies, theJournal of the Academy of Marketing Science, and theInternational Journal of Research in Marketing. She serves on the editorial boards of theJournal of Marketing, theJournal of the Academy of Marketing Science, the Journal of Retailing, theJournal of Business and Industrial Marketing, and reviews for others. She spent several years in the advertising industry and has lived, taught, and conducted research
in France and Japan. She has been selected to cochair the 2006 winter American Marketing Association (AMA) conference. 相似文献
177.
178.
179.
180.
Clark L 《Medical economics》1991,68(18):48-52, 54-5, 58 passim