Advertising and the seven sins of memory

A positive intention may be formed as a result of exposure to an advertisement, but if a memory malfunction interferes with that intention, the advertising will be ineffective.This paper considers the implications for advertisers of Daniel Schacter’s ‘seven sins of memory’: transcience, absent-mindedness, blocking, misattribution, suggestibility, bias and persistence. Each of the ‘sins’ is explained in detail and advice provided for advertisers on how to avoid these pitfalls.     

来博弈吧!

正经济学家长久以来一直在用博弈论理解世界。如今,工程师和计算机科学家也正在用这个理论重新构思他们的工作。你和一同犯下重大抢劫案的同伙都被警察抓获了,并且被关进不同的房间进行审问。如果你们两个都对犯罪保持沉默,就会被以较轻的罪名判处一年徒刑。如果你们两个都坦白交代,就都会坐5年牢。但是,如果你     

Alcohol Advertising Controls in the 1990s

Public health campaigners have criticized the British system for the regulation of alcohol advertising, which relies on several distinct codes of practice governing different media. This paper looks at the options for change, in the light of the economic, political and technological factors that will influence the development of the UK's alcohol advertising policy in the 1990s. The available evidence on the costs and benefits of alternative policies is reviewed, drawing on the Addiction Research Centre's multi-disciplinary programme of work undertaken at the Universities of Hull and York. While there is some evidence that a ban on alcohol advertising would have a marginal effect on overall consumption, it is argued that legislative intervention is no longer feasible. Technological innovation and global pressures for deregulation have made it difficult for national governments to ban the advertising of any one product. At the same time, however, it is feared that commercial pressures resulting from the introduction of satellite broadcasting and the increased competition for advertising revenues could undermine the existing self-regulatory system and exert a downwards pressure on advertising standards. It is suggested that the way forward lies in developing a strong self-regulatory system throughout Europe.     

China–US trade: implications on conflicts

ABSTRACT

In this study, we examine various aspects of China’s trade, the U.S.’ trade, and the bilateral trade between the two countries. The analysis of each aspect has direct and indirect implications on trade conflicts between the two countries. We focus on important factors, such as the growth of trade, import penetration, increased competitiveness of Chinese firms, comparative advantages of Chinese goods, China’s WTO entry and its compliance, and bilateral trade imbalance. While each of the factors can lead to trade frictions, individual factors will not have led to a large-scale trade war. These factors converge within a brief period and thus can be considered the China shock, thereby making other countries’ adjustments to their economic structures difficult. Therefore, trade frictions are inevitable.     

Price competitiveness of tourism packages to Australia: Beyond the “Big Mac” index

One issue facing any country or region concerns its price competitiveness as a package tour destination. One method of measuring this is to use what in other contexts has been referred to as the Big Mac approach. The “Big Mac” is a simple product with ingredients in fixed proportions, whereas the tourism product is a very complex one comprising different components depending on tourist expenditure patterns. There is no equivalent tourism product offered across countries, as the nature of the product is tailored to the origin market, expenditure levels and the length of the trip involved. The key issue is that of how to standardize the products being compared, so as to determine their relative price competitiveness. A method of constructing price competitiveness indexes, developed by the authors, can be applied to develop measures of the price competitiveness of different tour packages. This paper has three aims: To set down the essence of the preferred approach to measuring price competitiveness, noting its advantages and limitations; to employ this approach to construct price competitiveness indexes for package tours to Australia from Japan and the USA; and to indicate areas for farther research into the price competitiveness of package tourism worldwide.     

Industry Structure,Strategy, and Public Policy. F. M. Scherer.

Review of Industrial Organization -     

Wall Street and Vine: Hollywood's View of Business

American films have long presented a negative view of business. This article is the first comprehensive and in‐depth analysis of filmmakers' attitude toward business. It shows that it is not business that filmmakers dislike but rather the control of firms by profit‐maximizing capitalists. The article argues that this dislike stems from filmmakers' resentment of capitalists' constraints on their artistic vision. Filmmakers' portrayal of business is significant because films have persuasive power that tips the political balance toward business regulation. Copyright © 2012 John Wiley & Sons, Ltd.