Multiple Resource Theory and Consumer Processing of Broadcast Advertisements: An Involvement Perspective

Abstract

In an attempt to reconcile past modality research, Leigh (1991) used Multiple Resource Theory while emphasizing the role of audio / visual congruency and task difficulty. This paper provides an alternative interpretation by reviewing Multiple Resource Theory from an involvement perspective. Past modality studies are organized and integrated based on the level of consumer involvement in the stimulus ad. Empirical findings are shown to be highly consistent with this approach. Suggestions for future modality research are presented.     

A proportionality assumption and measurement biases in the factor content of trade

This paper revisits Trefler and Zhu's (2005, 2010) (TZ) empirical examination of the factor content of trade in the presence of international differences in production techniques and trade in inputs. In this framework, knowing the bilateral details of each country's input–output structure is key to the correct calculation of the factor content of trade. Because input–output tables typically lack this detail, TZ impute the relevant input–output coefficients by making a proportionality assumption. This paper uses survey-based input–output coefficients from the Asian Input–output (AIO) tables that do provide bilateral details. Exploiting methodological differences in the compilation of the AIO tables and the data underlying TZ studies, this paper empirically assesses how well the TZ approach fits sourcing patterns of inputs and finds that it understates countries' use and relative use of foreign inputs, especially in those sectors where they are most used. As a result countries' use of domestic factors is overstated. Biases generated on exported and imported factor services cancel each other out. The net effect on the measured factor trade is small.     

Stabilizing an unstable economy: Fiscal and monetary policy,stocks, and the term structure of interest rates

Monetary and fiscal policy measures have been applied in order to avert the financial market collapse and counteract the global recession. In this paper we present an integrated macromodel which in particular focuses on the financial markets. We use a Tobin-like macroeconomic portfolio approach, and the interaction of heterogeneous agents on the financial market to characterize the potential for financial market instability. We show that specific but unorthodox fiscal and monetary policies have to be used to stabilize such unstable macroeconomies.     

Valuing risk reductions: Incorporating risk heterogeneity into a revealed preference framework

Our study expands the hedonic wage framework to take advantage of the inherent differences in workplace deaths, both in type and probability of occurrence, and examines revealed preferences over these heterogeneous risks. We use data on all fatal workplace deaths in the US from 1992 to 1997 and develop risk rates that are differentiated by how the fatal injury occurred. Within sample tests of the equality of compensating wage differentials for heterogeneous risks indicate that we can reject aggregation of homicide risks with other sources of workplace fatalities. However, our results are not without qualification and highlight important nuances of the labor market as related to estimating compensating wage differentials for risks that have generally been ignored in the previous literature.     

新建本科院校教师海外研修的收益分析

以沈阳工程学院为例,运用定量的研究方法,从与知识增长相关的收益、与认知和态度变化相关的收益、与行为表现变化相关的收益等3个方面,分析了学院教师海外研修的收益情况,并提出了新建本科院校教师海外研修的政策建议。     

TRADE AND FACTOR FLOWS IN A DIVERSE EU: WHAT LESSONS FOR THE EASTERN ENLARGEMENT(S)?

Abstract.  This paper reviews the neoclassical and new economic geography (NEG) theoretical frameworks used to analyse the effects of integration on trade and factor flows, and the empirical work carried out within those theoretical frameworks for the European case. The European Union (EU) is of particular interest because it is illustrative of the tensions between deepening of the integration process and widening membership: whereas deepening requires homogeneity, widening has made the EU increasingly diverse. The orthodox framework saw trade and factor flows as substitutes, thus separating their analysis, and was mainly concerned with efficiency issues of trade integration. The NEG framework saw trade and factor flows as complements, and analysed them jointly, looking mainly at distribution issues such as disparities in industry location and wages arising from a single market for goods and factors. The main lesson for the Eastern enlargement(s) is that integration in its various forms leads to an uneven distribution of gains across member countries when these have very diverse economic structures.     

2008:美国经济衰退还是放缓以及全球影响

诸位早上好,我非常高兴能够来参加这个研讨会.首先,我一张幻灯片都没有.刚才我的同事Gail D.Fosler,已经把那些什么指标、数据都给大家讲得很细了,我就没有幻灯片了.     

Women's representation and public spending

This paper studies whether the degree of women's representation in Swedish local councils affects local public expenditure patterns. To empirically address this question, I first analyze the differences in preferences between men and women expressed by elected local council representatives using survey data. This enables me to make precise predictions about the effects of women's representation on spending. The subsequent panel study on the composition of public spending supports the predictions that increased representation of women in the local council increases spending on childcare and education relative to elderly care.