Research Note: Addressing Tourism Public Policy Issues through Attitude Segmentation of Host Communities

Resident attitudes are important in identifying the impact of tourism within communities and in determining local policy, planning and management responses for the development of tourism. Additionally, tourism policies established are vital for the marketing of cities, regions and countries. This paper examines tourism public policy, with particular reference to the importance of addressing host community interests and involving host communities in public policy decision making. It outlines a segmentation study undertaken on New Zealand residents' views on tourism and how these segments can be applied to tourism policy making.     

Revealed reader preference for marketing journals

In this paper we assess the reading preference for marketing journals by deriving a journal utility scale based on click responses to table of contents postings to the ELMAR virtual community. Use of ELMAR data provides a unique window into journal importance, allowing us to look at table of contents reading behavior rather than citing behavior or attitudinal constructs as has been the case in previous studies. At the time of the study, there were more than 5,100 ELMAR subscribers, easily making this the largest journal ranking study ever undertaken. The external validity of our sample is high since ELMAR subscribers include a high percentage of the population of those interested in scholarly research in marketing. Our results are based on actual choice behavior of subscribers as they simply decide what tables of contents to read. The list of journals included in the study contains 165 different titles posted during the study period, which spanned a year. During that period there were multiple issues posted of these 165 journals, resulting in a replicated field study with high reliability. In fact, our journal reading utility measurement yielded a model with an R² value of .95. We use this model to suggest ways that researchers might come to a richer understanding of the journal consumption process.     

Solitude Versus Access: A Study of Tradeoffs in Outdoor Recreation Using Indifference Curve Analysis

Tradeoffs are an inherent part of many of the decisions faced by outdoor recreation visitors and managers. For example, decisions concerning the social carrying capacity of popular attraction sites involve potential tradeoffs between limiting visitor use to ensure a high quality experience and allowing high levels of visitor use to ensure that large numbers of visitors retain access to park and outdoor recreation resources. This study uses indifference curve analysis to evaluate the tradeoffs that visitors prefer to make between solitude and access at Delicate Arch, Arches National Park. Study findings facilitate more informed judgments by Arches National Park managers regarding appropriate recreation opportunities at Delicate Arch. Specifically, this research quantifies the tradeoff preferences of visitors to Delicate Arch and provides a theoretically and empirically informed basis for establishing a social carrying capacity for this site.     

Who pays your debt? An important question for understanding compulsive buying among American college students

Compulsive buying, defined as the inability to control purchasing behaviour, is higher among college‐aged students than it is among the general public. The present study examined the factors related to compulsive buying among college students and how those factors differ as a function of who paid the majority of their debt: themselves or their parents. A total of 628 undergraduates from the US completed a questionnaire containing items to measure compulsive buying, personality and financial responsibility. Results revealed that variables predictive of compulsive buying varied depending on the amount of credit card debt that the student was personally responsible for paying. Findings have implications for reducing compulsive buying in college students.     

THE THEORY OF STATE-OWNED ENTERPRISES IN MARKET ECONOMIES

Abstract. Four topics are covered: the circumstances under which state-owned enterprises (SOEs) are more effective than private firms; the different approaches to modelling public and private firms; the performance of SOEs; and strategies including privatization to limit their more damaging effects. It is argued that ideological or development motives are important in their genesis, but that if efficiency and innovation are key considerations the normative case for their existence is more doubtful. Various types of SOE model are identified, deriving from the variety of circumstances in which they operate, and the theoretical perspective of the modeller. These include the property rights school, the public choice tradition, neoclassical, behavioural and budget maximizing approaches. All models assume the existence of monitoring problems, created by informational asymmetry. The consequences can include high non-pecuniary benefits for managers, a concentration on monitored activities, and lower innovation levels and efficiency than private firms. Curiously this is not necessarily reflected in higher prices or costs. Possible remedial strategies include a change of ownership, a change of objectives, the introduction of incentive-compatible payment schemes, improved performance indicators and privatization.     

Portfolio assessment in practice in engineering

Summary A portfolio assessment scheme, introduced for one course in 1990 in the School of Engineering, Sheffield Hallam University is proving to be both a stimulus and support for change. The scheme is described and its impact discussed in terms of staff development, the student experience and curriculum development.     

Towards a competence theory of the region

This paper argues the case for extending the competence theoryof the firm, or more generally the competence perspective, toanalysis of the region. The relevance of the perspective followsfrom the characterisation of productive systems such as firmsand regions as ensembles of competences that emerge from, butare not reducible to social interaction. Attention is drawnto an identifiable (although unacknowledged) convergence ofideas in the recent regional literature, arguing that theseideas are best re-conceptualised in terms of regional competences.The cluster of high-technology firms in the Cambridge regionof the UK is briefly referred to in order to illustrate themain ideas of the paper.