历史文化旅游资源保护与开发问题探索——以福州三坊七巷历史文化街区为例

历史文化是社会环境和文化环境的核心资源和基础,是城市发展成功的深层因素.本文从福州三坊七巷历史文化旅游资源的开发优势、保护开发的现状及存在的问题入手,提出保护开发的建议,特别指出应建立文化保护区的理念,通过立法走可持续发展道路,深入挖掘三坊七巷历史文化积淀,打造特色的文化精品,塑造福州旅游城市历史文化品牌形象.     

测度政府层级条件下公共产品最优供给规模及供给效率的模型与方法

政府供给公共产品的最优规模与效率的分析是困难的，借用分级条件下政府供给公共产品最优规模的模型和政府供给公共产品的数据包络分析（DEA）模型，为量化政府供给公共产品的效率提供理论依据；同时，根据IMD测度政府效率的指标体系和国内相关的研究实践，探讨了分析政府供给公共产品的效率的具体方法，并提出了相应的政策建议。     

充分认识加强社会主义荣辱观教育的时代意义

充分认识加强社会主义荣辱观教育的时代意义,要正确理解和把握社会主义荣辱观的思想内涵,深刻领会树立社会主义荣辱观的时代意义,要适应新形势切实加强社会主义荣辱观教育.     

以"三个代表"为指导思想加强政府机关效能建设

针对我国政府机关工作状况,指出了机关效能建设存在的问题及其原因.认为加强机关效能建设有着非常重要的意义,加强机关效能建设必须以"三个代表"为指导思想.并提出了加强机关效能建设的相应举措.     

拓宽专业口径,优化课程体系,培养新世纪合格人才

在实施科教兴国战略的过程中 ,作为知识创新、传播与应用和培养创新精神和创新人才摇篮的高等学校 ,面对新世纪对人才的需求 ,拓宽专业口径 ,改革人才培养模式 ,探索宽口径专业下培养适应社会需求的高质量人才 ,全面推进素质教育 ,增强学生未来工作的适应性是摆在高等学校面前的重要课题     

网络保险:未来保险业发展的必然趋势

网络保险,是顺应世界保险业发展潮流、提高市场占有率、完善我国保险推销体系、提高保险企业管理水平和经营效率的一种全新的保险营销方式。为迎接外资保险公司的挑战,必须采取措施支持网络保险发展。     

Materialism, status signaling, and product satisfaction

The consumer satisfaction literature has not, for the mos part, integrated individual values into the product evaluation process. Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product factors. To demonstrate the usefulness of including individual values, this research focuses on one consumer value, namely, materialism. The authors empirically explore how this individual value is linked to consumers’ evaluations of products they have purchased. Using surveys, the authors collected data from a sample of college students (n=211) and a sample of adults (n=270). Across these two studies, using divergent samples and products, they find consistent evidence that materialism is negatively related to product satisfaction in product categories with high potential for status signaling, but unrelated to product satisfaction in product categories with lower potential for status signaling. The consumption goals that produce these product evaluations are empirically addressed Jeff Wang (jianfeng76@yahoo.com; PhD, City University of Hong Kong) is an assistant professor of marketing in the Faculty of Business at the City University of Hong Kong. This work was conducted when he was a doctoral student of marketing in the Eller College of Management at the University of Arizona. His research interests include social networks and consumer behavior, consumer satisfaction and well-being, materialism and consumption meanings, and consumer interests and public policy issues. His dissertation studies credit card debt as a socially embedded phenomenon and investigates how consumers leverage their interpersonal ties as they accumulate and repay their debt. Melanie Wallendorf (mwallendorf@eller.arizona.edu) is Soldwedel Professor of Marketing in the Eller College of Management at the University of Arizona. She holds an MS in sociology and a PhD in marketing from the University of Pittsburgh. Her articles on the sociocultural aspects of consumption have been published in theJournal of Consumer Research, Journal of Marketing Research, Advertising and Society Review, Addiction, Journal of Macromarketing, andAmerican Behavioral Scientist, among others. Her coauthored article on “The Sacred and Profane in Consumer Behavior” won theJournal of Consumer Research Best Article Award in 1992. Her research has been featured in theWall Street Journal, The Washington Post, The New York Times, American Demographics, andFortune, and has been funded by the Marketing Science Institute, the Arizona Disease Control Research Commission, and the Office of Earth Science at NASA.     

利用多媒体技术提高实验课有效教学的探讨

教育在推进人类社会文明的进程中，不断汲取、运用现代化教学手段，进行有效教学，培养人才。文章提出了什么是有效教学，并对传统教学方式与多媒体教学方式进行比较，探索了如何利用现代化教学手段一多媒体技术，设计教学过程，提高实验课有效教学的方法和思路。     

论信息配置和传媒运作与老工业基地振兴

信息与传媒已经成为现代社会的重要构成和基本支撑.信息资源的配置能力是执政能力的重要组成,各种传媒形式的合理运作是信息资源有效配置的关键.我们必须充分珍视信息资源,有效利用传媒工具,使信息配置和传媒运作与国家的发展战略相配合,为老工业基地的振兴服务.     

论高校思想政治工作中的语言艺术

对于高校思想政治工作者来说,动用好语言艺术,是做好师生思想政治工作的前提条件.本文主要从五个方面阐述了思想政治工作对语言艺术的要求,从而进一步说明了语言艺术在高校思想政治工作中的重要作用.