A profit assessment model for equipment inspection and replacement under renewing free replacement warranty policy

For many types of equipment whose maintenance requires skilled labor or whose random failure may have serious consequences, such as aircraft engines, medical equipment and others, customers generally prefer to entrust maintenance activities to the manufacturer or any of its representatives. The latter must, in turn, provide the customer with a maintenance program that is economically viable for both parties. In this study, the customer and the manufacturer agree on what follows regarding a non-self-announcing failure equipment whose state is only known through inspection: during the warranty period, the manufacturer inspects the equipment according to a specified schedule which he establishes taking into account that the costs incurred for inspections and replacements are supported by him during the warranty period. After the expiration of the warranty, inspections and replacements are performed by the manufacturer and billed to the customer. Moreover, penalties related to inactivity periods between failures and their detection are always supported by the manufacturer. The warranty is applicable to any equipment replaced during the validity period of the service contract. This type of contract generates a profit for the manufacturer. In this paper, an analytical model taking into account the commitments of both parties has been developed. The model allows generating the instants (x₁, x₂,…, x_n) at which the inspections must be performed and the corresponding expected profit for the manufacturer while considering the warranty period offered on the market for similar equipment. An algorithm has also been developed to generate the inspection instants given the costs structure and the lifetime probability distribution of the equipment. In a context where business models argue for a greater implication of suppliers towards their customers, the proposed decision model may be relevant and very useful.     

The Value of Crowdsourcing: Can Users Really Compete with Professionals in Generating New Product Ideas?

Generating ideas for new products used to be the exclusive domain of marketers, engineers, and/or designers. Users have only recently been recognized as an alternative source of new product ideas. Whereas some have attributed great potential to outsourcing idea generation to the “crowd” of users (“crowdsourcing”), others have clearly been more skeptical. The authors join this debate by presenting a real‐world comparison of ideas actually generated by a firm's professionals with those generated by users in the course of an idea generation contest. Both professionals and users provided ideas to solve an effective and relevant problem in the consumer goods market for baby products. Executives from the underlying company evaluated all ideas (blind to their source) in terms of key quality dimensions including novelty, customer benefit, and feasibility. The study reveals that the crowdsourcing process generated user ideas that score significantly higher in terms of novelty and customer benefit, and somewhat lower in terms of feasibility. However, the average values for feasibility—in sharp contrast to novelty and customer benefit—tended to be relatively high overall, meaning that feasibility did not constitute a narrow bottleneck in this study. Even more interestingly, it is found that user ideas are placed more frequently than expected among the very best in terms of novelty and customer benefit. These findings, which are quite counterintuitive from the perspective of classic new product development (NPD) literature, suggest that, at least under certain conditions, crowdsourcing might constitute a promising method to gather user ideas that can complement those of a firm's professionals at the idea generation stage in NPD.     

Value in business and industrial marketing: Past,present, and future

This article offers an overview of research on the ‘value’ that businesses and industrial marketers analyze, create, and deliver. First, value literature (up to and around 2005 and post 2005) is discussed. This review highlights the changes in our notions of value and helps to identify seven areas for consideration that should drive future research: value proposition, relationship form, capabilities management, value metrics, temporal horizon, innovation imperative, and tactical focus. Following this depiction of value analysis, value creation, and value delivery, we present a process model for value orchestration in business and industrial marketing. Three activities collectively form the basis of value orchestration, namely structuring activities, bundling activities, and leveraging of resources.     

Managing reverse logistics to enhance sustainability of industrial marketing

In this paper, a sustainable industrial marketing framework of latest requirement of green and sustainable operation is proposed. When literatures in strategy, marketing and operation have provided insight about the efficiency of reverse logistics and business value for the customer, the interrelationship is still under explored. This raises the question whether manufacturers could determine ecological friendly strategies to address their customer's environmental conscious needs and design the suitable solution to strike the balance between ecology and economics. Based on the case study of a medical product manufacturer, this study addresses this question by investigating how manufacturers identify the problem of reverse logistics; design and develop of sustainable product and service by enhancing the efficiency of operations, and market competencies that add value to their customers' business processes. Within the strategy for designing for effective reverse logistics, these findings contribute to understand the use of information system and technology for reverse logistics to enhance the customer's business process and provide value-added process for customer retention.     

Demographic changes and local public expenditure in a macroeconomic perspective. Some Norwegian examples

The impact of demographic aging and changes in the age structure on local government expenditures for social services in Norway is analyzed and projected. "To model the production of the local government sector, we have developed a macro model which reflects the coverage of different services according to demographic characteristics and standards defined as man-hours per client.... The results of a simulation show that demographic changes are of minor importance for local government expenditures in most sectors when compared to changes in standard and coverage rates....Results [also] indicate that a shift in standards and coverages in different client sectors would have rather important effects on the Norwegian economy."     

Koloniale kroniek

Dr. C. Snouck Hurgronje's Mekka en andere geschriften.