Using contractual incentives in district nursing in the English NHS: results from a qualitative study

Since 2008, health policy in England has been focusing increasingly on improving quality in healthcare services. To ensure quality improvements in community nursing, providers are required to meet several quality targets, including an incentive scheme known as Commissioning for Quality and Innovation (CQUIN). This paper reports on a study of how financial incentives are used in district nursing, an area of care which is particularly difficult to measure and monitor.     

Antecedents of Retweeting in a (Political) Marketing Context

Word of mouth disseminates across Twitter by means of retweeting; however, the antecedents of retweeting have not received much attention. We used the chi‐square automatic interaction detection (CHAID) decision tree predictive method (Kass, 1980 ) with readily available Twitter data, and manually coded sentiment and content data, to identify why some tweets are more likely to be retweeted than others in a (political) marketing context. The analysis includes four CHAID models: (1) using message structure variables only, (2) source variables only, (3) message content and sentiment variables only, and (4) a combined model using source, message structure, message content, and sentiment variables. The aggregated predictive model correctly classified retweeting behavior with a 76.7% success rate. Retweeting tends to occur when the originator has a high number of Twitter followers and the sentiment of the tweet is negative, contradicting previous research (East, Hammond, & Wright, 2007 ; Wu, 2013 ) but concurring with others (Hennig‐Thurau, Wiertz, & Feldhaus, 2014 ). Additionally, particular types of tweet content are associated with high levels of retweeting, in particular those tweets including fear appeals or expressing support for others, while others are associated with very low levels of retweeting, such as those mentioning the sender's personal life. Managerial implications and research directions are presented. We make a methodological contribution by illustrating how CHAID predictive modeling can be used for Twitter data analysis and a theoretical contribution by providing insights into why retweeting occurs in a (political) marketing context.     

Designing Curriculum for Real-World International Business Needs

Economies continue to become more integrated through international trade and foreign investment, as well as by more, and more, complex global supply changes. With the expansion in the level and scope of international business (IB), it becomes all the more important that university graduates seeking careers in IB be able to “successfully hit the ground running” as they enter the labor force. The Schulich School of Business introduced a Certificate in Managing International Trade and Investment for undergraduates in 2012. Its aim was to intensify their learning by deepening their knowledge of IB and providing them with integrative courses, real-world learning, and cultural intelligence, enabling them to be effective in organizations as soon as they graduate. To ensure that the curriculum was in line with real-world needs, executives and other experts were interviewed to identify the skills they wanted to see in people they were hiring for their IB activities. The factors identified from this qualitative research informed the development of the Certificate. The global mind-set fostered will give students a competitive edge both in the recruitment process and on the job.     

SCAM: Design of a learning and teaching resource

University accounting students often have to assimilate technical auditing knowledge without practical audit experience. The desire to develop an appropriate experiential opportunity motivated this research - to create an audit teaching and learning resource to simulate audit experience and facilitate the development of transferable skills. Literature findings and dedicated questionnaire survey results suggested that such a resource should: (i) use a web based case-study to simulate a real-life audit scenario; (ii) require group working of the participants; (iii) facilitate the use and development of a range of transferable skills; and (iv) encourage a consideration of the wider business context. The web-based resource SCAM (www.scam-plc.co.uk) was developed to address these aims. This paper details this development process.     

金融支持上海经济转型问题研究

金融是现代经济的核心。在经济转型的过程中,金融的支持作用必不可少。传统上,关于金融的支持作用主要集中在其资金支持的作用,亦即输血功能上。近年来,随着金融理论和实践的深化,金融支持经济转型的范围和内涵也都在发生着变化。其中最主要的一点,就是金融业对经济的全面支持和深入介入,金融业已成为影响经济转型发展的一个重要内生因素。本文从分析上海经济转型面临的问题入手,研究了金融支持上海经济转型的理论基础、主要路径和现实选择,提出了金融业充分发挥自身作用、全面深入地支持上海经济转型的相关政策建议。     

2011年上半年中国金融市场运行分析报告

2011年上半年我国金融市场总体运行平稳,我国经济金融运行正向宏观调控预期方向发展,但面临的形势依然复杂。世界经济继续缓慢复苏,面临的风险因素仍然较多。我国经济继续平稳较快发展,但通胀压力仍然较大。我们要密切跟踪分析国内外经济金融形势的新变化和新特点,继续贯彻实施积极的财政政策和稳健的货币政策,保持国民经济健康发展和金融市场平稳运行。     

英国新建宏观审慎的金融监管框架及启示

英国金融体系未能幸免于2008年国际金融危机的冲击,暴露出英国金融监管框架同样存在明显缺陷。为此,英国政府决心对其金融监管框架进行改革,将基于系统整体的宏观审慎监管与传统的基于单个金融机构的微观审慎监管结合起来。文章介绍了英国监管当局对其旧监管体系的反思,及新监管框架的结构与运行模式,并在此基础上总结了当前国际金融业监管新趋势对我国的启示。     

What separates us? Sources of resistance to globalization

With increasing sophistication, economists have been estimating gravity equations for five decades. Robust evidence shows that borders and distance impede trade by much more than tariffs or transports costs can explain. We therefore advocate investigation of other sources of resistance, despite the greater difficult involved in measuring and modelling them. From our selective review of recent findings, a unifying explanation emerges. A legacy of historical isolation and conflict forged a world economy in which neither tastes nor information are homogeneously distributed. Cultural difference and inadequate information manifest themselves most strongly at national borders and over distance.     

From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing

Abstract

Negative emotional appeals are used frequently in social marketing. Focusing on guilt and fear appeals, existing theories fail to explain emotional appeal effectiveness in changing consumption behaviour over time. To address this limitation, an elicitation–consumption framework is developed for fear and guilt appeal use. An agenda for further research, outlining three research questions and four propositions, is also presented. This framework integrates the study of how emotional appeals are communicated with how they are experienced during decision-making; complementing current theorising by offering a framework for experimental testing of the delayed, longitudinal effects of social marketing campaigns. The elicitation–consumption framework aids practitioners seeking to design effective emotional appeals by encouraging an effects-based communication approach.