财务视角下营销10问

董事们对不专业且花费了公司大笔资金却没有带来相应回报的营销部门再也无法忍受了。以下10个关键的问题是董事们越来越多地向营销部门提及的。透过看似简单的问答,你能看到财务视角下的营销之道。一场认识吗并?了解我们的主要市答:我们是以满足需求来定义市场的,而非售出的产品。     

Predicting Returns with Managerial Decision Variables: Is There a Small‐Sample Bias?

Many studies find that aggregate managerial decision variables, such as aggregate equity issuance, predict stock or bond market returns. Recent research argues that these findings may be driven by an aggregate time‐series version of Schultz's (2003, Journal of Finance 58, 483–517) pseudo market‐timing bias. Using standard simulation techniques, we find that the bias is much too small to account for the observed predictive power of the equity share in new issues, corporate investment plans, insider trading, dividend initiations, or the maturity of corporate debt issues.     

HOT WATER CONSUMPTION IN THE HOME

A survey of 376 households was undertaken to determine how hot water was used in the domestic environment within the time brackets 7:00–12:00, 12:01–16:00 and 16:01–24:00. The results show that most hot water is used during the evening. This is mainly because bathing and washing up are more frequent per person at this time. Washing machine use was consistently more frequent during lunchtime. The results are laid out so that designers can use the data for prediction of water consumption.