长江三角洲承接设计离岸外包竞争力的实证研究——基于钻石模型的量表分析

利用波特的钻石模型理论框架,确定影响承接离岸外包设计产业竞争力的因素,在参考国外问卷设计的基础上,对承接设计离岸外包最集中的长三角地区的设计外包企业进行问卷调查,结果显示：长三角地区承接离岸外包设计产业钻石模型的强竞争力因素一个,中等竞争力因素三个,弱竞争力因素二个;我国长三角地区离岸外包设计产业的综合竞争力指数偏低,产业发展尚处于起步阶段,政府作用不足和文化差异是导致钻石模型综合竞争力不强的重要原因;提升承接离岸外包设计产业竞争力的有效方法是改善重要的弱竞争力因素.     

Toward Consumer Efficiency: A Model for Improved Buymanship

This paper suggests that changes in the economic, marketing, and social environments call for alternative approaches to the traditional models of buymanship. The authors propose a shopping model that incorporates four main tenets: (1) search is conceived as a continuous process; (2) consumers take advantage of retail price competition at one point in time and over time; (3) an acceptable set of brands and stores is integral to purchase decisions; and (4) low price on an acceptable brand triggers purchase. Implications for consumer buying, research, and consumer education are identified.     

DOMESTIC ENERGY CONSERVATION AND THE CONSUMER*

This study identifies factors influencing the behaviour of the household in energy conservation, and reports on a survey carried out to investigate knowledge in the area of energy and its conservation and the extent to which knowledge is put into practice to save energy. The survey showed that, amongst working class women, the need to reduce the bill, or at least stop it rising so fast is the greatest incentive to conservation. Knowledge of how and where heat is lost from the house is poor and there is little awareness of the need for insulation. Conservation practices in cooking are poor and where money is less tight, women easily become careless users of hot water. Most women do not have the knowledge to choose between fuels and appliances. The knowledge of women over 60 is significantly lower than that of younger women.     

United States Trade in Consumer Products

The United States has experienced a large trade deficit in consumer products. This paper argues that the deficit is due in part to the institutional and behavioral frameworks in which consumer products are marketed. The existence of an effective mass distribution system, a large market relative to promotion expenditures and the change-orientation of the consumer can influence greatly the ability of nations to expand markets and stimulate sales of consumer products. These factors prevalent in the American economy have attracted imports. In contrast, their absence in the economies of our trading partners has limited our access to foreign markets. Policy implications of this situation and areas for further research are identified and discussed.     

Family variables,nutrient intakes and perceived health among Malawian women

This study emphasises the inter-relationships among family variables, nutrient intake and perceived health status among Malawian women. The sample consists of rural women residing in Zomba, Malawi, southern Africa. Data were collected from April to June 1993 on (1) family cohesion and adaptability, assessed by a modified version of Olson's FACES 11; (2) dietary intake using a modified food frequency questionnaire; and (3) a 24-item questionnaire on perceived health status, barriers to health and desired methods of communicating nutrition information in the village. The results indicated that Malawian rural women perceived their families as highly cohesive and adaptable. Diseases frequently identified as common in the family were not perceived as related to nutrition. Income significantly correlated with dietary adequacy. The study suggests that efforts to promote health and nutritional status should be directed at disease prevention and its ecological relationship with nutrition. Strategies for communicating nutrition information in rural Malawi are provided.     

Factors that Influence Adolescents to Smoke

Predictor variables previously examined in separate studies (prior beliefs, peer pressure, family smoking, advertising, and antismoking information) were combined in a single study, surveying 246 adolescents. The variables were found to be significant predictors of smoking level, but the importance of each predictor varied by grade level, gender, and ethnicity. Overall, family smoking behavior, peer pressure, and prior beliefs were more important in predicting smoking level than were advertising and antismoking information. Public policy implications are discussed.     

Food and nutrition education in American elementary schools: a national survey

A random sample of American elementary school educators, representing all but three of the 50 United States, responded to a questionnaire designed to ascertain: (1) their opinions concerning the inclusion of food and nutrition concepts in the elementary school curriculum; (2) their actual practices concerning the teaching of food and nutrition in the elementary classroom: and (3) their needs for elementary food and nutrition teaching materials. The results suggested that nutrition was the food and nutrition concept area most highly valued in relation to the education of young children and the concept area most frequently taught in American elementary classrooms; it also represented the concept area most in need of the development of teaching materials. Congruently, nutrition represented the food and nutrition concept area most frequently reported as being supported by American school administrators.