Jobs versus amenities in the analysis of metropolitan migration

"This paper demonstrates that jobs and wages are considerably more important than location-specific amenities in explaining net metropolitan migration of employed persons [in the United States]. These results, which are derived mainly from a unique set of annual migration data, differ considerably from the earlier findings of P. E. Graves...that show amenities to be powerful contributors to the analysis of net metropolitan migration. Several hypotheses are offered and tested to explain the appreciable difference between Grave's results and those of the present study, but the importance of economic factors as opposed to amenities persists."     

Are the strategic stars aligned for your corporate brand?

In recent years, companies have increasingly seen the benefits of creating a corporate brand. Rather than spend marketing dollars on branding individual products, giants like Disney and Microsoft promote a single umbrella image that casts one glow over all their products. A company must align three interdependent elements--call them strategic stars--to create a strong corporate brand: vision, culture, and image. Aligning the stars takes concentrated managerial skill and will, the authors say, because each element is driven by a different constituency: management, employees, or stakeholders. To effectively build a corporate brand, executives must identify where their strategic stars fall out of line. The authors offer a series of diagnostic questions designed to reveal misalignments in corporate vision, culture, and image. The first set of questions looks for gaps between vision and culture; for example, when management establishes a vision that is too ambitious for the organization to implement. The second set addresses culture and image, uncovering possible gaps between the attitudes of employees and the perceptions of the outside world. The last set of questions explores the vision-image gap--is management taking the company in a direction that its stake-holders support? The authors discuss the benefits of a corporate brand, such as reducing marketing costs and building a sense of community among customers. But they also point to cases in which a corporate brand doesn't make sense--for instance, if you are a product incubator, if you've recently experienced M&A activity, or if you are expecting fallout from risky ventures.     

Endovascular repair of abdominal aortic aneurysms

Endovascular abdominal aortic repair (EVAR) offers a less invasive approach to treatment of abdominal aortic aneurysms (AAA) compared to traditional open repair. EVAR is illustrated with before and post-repair CT angiographic images. Procedure indications, usage and available outcomes data are summarized; however, the long-term outcome of current endografts is not known.     

Bridging the underwriter and the applicant

Effective client communication may be one of the simplest ways to compete in today's marketplace. A traditional approach to communication is compared with a more direct and informative method to which the medical director is uniquely suited.