品牌理论研究(5)品牌的生态位适宜度分析

品牌的生存需要占据一定的生态位。品牌的现实生态位与理想生态位越贴近,其生态位适宜度越好,品牌的竞争力和可持续发展能力越强。文章首先给出影响品牌生态位适宜度的主要因素,在此基础上构造模糊综合评价模型,将品牌的生态位适宜度量化,从而使品牌生存状态的评价更直观、更准确。     

Moral suasion: An alternative tax policy strategy? Evidence from a controlled field experiment in Switzerland

With data gained from a controlled field experiment in Switzerland this paper analyses the effects of moral suasion on the timely paying and the timely filling out of the tax form 2001. Comparisons of different tax filing years and multiple regression estimations have been done using these two factors as dependent variables to check if there is a significant difference between the control group and the treatment group. In February 2002 the treatment group received a letter signed by the communes fiscal commissioner containing normative appeals. Results indicate that moral suasion has hardly any effect on taxpayers compliance behaviour. The strongest effect can be observed for the variable tax payments.Received: February 2003, Accepted: June 2004 JEL Classification: H260, H710BennoTorgler: Special thanks are due to the tax administration of Trimbach, especially to Adolf Müller and Gary Bitterli, who offered me the opportunity to collect the data and assisted the project. Furthermore I acknowledge the financial support of the WWZ-Forum and Swiss National Science Foundation and comments and suggestions from Doris Aebi, René L. Frey, the editor Kai A. Konrad and two anonymous referees.     

Dating Business-Cycle turning points

This paper presents a logit model for dating business-cycle turning points. The regressors are monthly series from the Business Cycle Indicators database of the Conference Board. Dividing the sample period into a subset for model initialization (1959∶9–1970∶12) and a subset for testing (1971∶1–2003∶12) yields a chronology that is nearly identical to that established by the National Bureau of Economic Research (NBER). However, the recognition lag is less than four months, in contrast to an average of more than eleven months for the official chronology. (JEL E320) The author is grateful for comments by an anonymous referee.     

Memory recall errors in retrospective surveys: A reverse record check study

This paper reports on a study to compare self-reports during an interview with staff who attended a University health centre in Turkey, with the records of visits to the same health centre over the previous 12 months. Design of the study reflects the effects of importance of the event, duration since the event, frequency of the occurrence of the event, measurement scale of the event, and bounded and unbounded recalling. In order to assess the extent of recall error, responses to retrospective questions on health centre visits are compared with administrative records. Statistical models are proposed for short and long term human memory recall error effects on responses.     

The causal relation between government revenue and spending: Evidence from Egypt and Jordan

In investigating the causal relation between government revenue and spending, our empirical results support the tax-and-spend hypothesis for Egypt and the fiscal synchronization hypothesis for Jordan. Breaking away from these historical trends is essential for both countries to eliminate the budget deficit and therefore ensure the availability of domestic saving for private investment. To cope with unemployment and poverty, continuing privatization is recommended for both countries to improve productivity and efficiency in the domestic economy. Privatization should lead to higher domestic saving and investment and at the same time eliminate the budget deficit by enhancing revenue and curbing spending. (JEL H62, H63)     

供应链中双方供应的竞争和合作博弈研究

针对当前供应链中供应方面存在的相关局限性。构造了双方供应和制造商之间的博弈模型。该模型主要特点是双方 供应之间的二阶段博弈所形成的质量和价格策略。在此条件下制造商和供应商之间进行讨价还价。以分配整体利润。指出了供 需双方在讨价还价时存在惟一的子博彝精炼纳什均衡。     

Nash-equilibria in a heterogeneous oligopoly with fuzzy information

We consider a model of an oligopolistic market with heterogeneous firms and products where neither the cost nor the demand functions are common knowledge. Instead, each firm only has some vague ideas about the price strategies adopted by its competitors which is modelled by a fuzzy set. In analogy to the notion of an "equilibrium of actions and beliefs" we define and characterize a generalized Nash-equilibrium and show its existence under general conditions. Furthermore, the impact of the fuzzy information on the equilibrium outcome is analyzed by means of a comparative static analysis within a particular model framework.Received: 28 May 2002, Accepted: 25 December 2002, JEL Classification: D43, D80, L13We wish to thank Bernhard F. Arnold, the editor Murat Sertel , and two anonymous referees for helpful comments. Of course, we are responsible for all remaining errors.     

SA8000与人本经济

本文深入探讨了SA8000的产生背景、思想本质及其科学性和局限性，通过与我国科学发展观的比较分析，澄清了目前我国对SA8000的误解和偏见。同时进一步指出，科学的发展观要求我国企业不仅应自觉满足SA8000的要求，而且应承担更广泛的社会责任。     

对我国金融资产管理公司转型的思考

经过5年多的发展,我国金融资产管理公司(AMC)到现在面临转型。本文分析了我国金融资产管理公司转型的必然性,就转型的路径选择做出三种预测,以及对金融资产管理公司转型提出一些准备。     

A note on the determination of A-optimal type block designs under fixed and mixed effects models

In this paper, we consider the problem of estimating a selected set of contrasts between v treatments using a block design consisting of b blocks of size k. Traditionally, the construction of A-optimal block designs for such situations has been carried out assuming a fixed effects model. In this paper, we show that A-optimal designs constructed under a fixed effects model are robust in the sense that these designs have maximal minimal efficiency when considered among all available designs and under all possible mixed effects models. AMS 1991 subject classifications: Primary 62K05; Secondary 62K10