长丰模式：实现品牌回报产生复合效益

2005年的中国电视节目（包括电视剧）市场已经渐入“整合营销时代”的佳境，电视节目的制作者、投资者不再单纯追求资金回报，而是更加关注电视节目与商业品牌以节目及相关活动为平台，通过整合营销传播手段实现品牌回报、产生复合效益。     

Satisfaction drivers for Internet service technology among stock brokerage customers in Thailand

Many financial services firms are offering the Internet as a self-service technology (SST), for online stock trading, in an effort to increase effciency and give customers greater access. It is important to understand how this technology will influence customer satisfaction. This paper reports results of exploratory research to identify sources of customer satisfaction and dissatisfaction with the service encounter in Thai stockbrokerage firms. Results show that customers and service providers determine sources of customer dis/satisfaction differently, depending on whether the service encounter is technology-based or interpersonal. Different customer profiles give rise to segmentation in response to the use of Internet technology in this industry.     

Fixed Exchange Rates and Disinflation in Emerging Markets: How Large Is the Effect?

We examine developing countries which have institutional quality ratings for the effects of exchange rate rigidity on inflation. The level of institutional development exerts no effect on the impact of currency regimes. However, the interaction of institutional quality and exchange rates has, in the most plausible specifications, a negative impact on inflation. This suggests that fixed exchange rates exert at most a contingent effect on inflation, and indicates that countries in Eastern Europe and Latin America contemplating currency pegs would be better off improving institutional quality prior to adopting the euro or dollar and expecting a large subsequent disinflationary effect. JEL no.  F31, O11     

中间选民理论在农民工市民化政策制定中的运用——基武汉市436位农民工的实证研究

The Median Voter Theory is an important theory in the neo-political economics. It can be applied to solve the collective choice paradox and analyze the policy making for the citizenization of peasant workers. Adopting the method of factor analysis, this paper makes an empirical study on peasant workers’ preference for citizenization. We find that there is a paradox of future residence preference and self-identification in peasant workers. On this basis, peasant workers are divided into 5 subgroups, and it is found that the median undecided peasant workers are the median voters. Based on the analysis of the median undecided peasant worker’s complaints and appeals, it is proposed that the country should strengthen the vocational training system, establish a social security system, expand the agricultural reform and promote educational reform to facilitate the citizenization of peasant workers. __________ Translated from Guanli Shijie 맜理世界 (Management World), 2007, (4): 40–67     

基于因子分析的我国区域研发能力差异比较研究

由于经济、科技发展水平不同,我国各地区在研发能力上存在较大的差异.为了对我国区域研发能力差异进行定量化分析,本文引入了研发投入强度、研发经费相对规模、研发人员相对规模、主要检索工具收录论文相对数量、授权专利相对数量、技术市场相对规模、新产品产值相对规模等指标,根据(2006年中国科技统计年鉴>提供的数据,通过因子分析,对我国各省区研发能力差异进行比较评价.     

Towards a complete real-time electricity market design

The general design for the real-time electricity market presented in this paper optimizes and prices both real and reactive power simultaneously in an AC setting, where all assets—generation, load and transmission—are allowed to bid and are financially settled at the locational price times energy consumed or produced. The result is that transmission lines are compensated for both capacity and admittance, providing incentives for efficient operation of transmission-related assets such as FACTS devices, if price-taking behavior is assumed. Losses are incorporated into the design and become an operating cost for transmission. The market design is shown to be revenue neutral and, under some assumptions, nonconfiscatory.