Investigating the Influence of a Joint Sponsorship of Rival Teams on Supporter Attitudes and Brand Preferences

The sponsorship of football is a multi‐million pound industry. Sponsors hope that supporters' enthusiasm for their team will translate into long‐term benefits for the sponsor. However, the intensity of team rivalry means that a sponsorship may also alienate opposing supporters. The rival Glasgow clubs, Celtic and Rangers, therefore undertook a joint sponsorship arrangement with the communications company NTL. This paper investigates how the benefits obtained compared to those that may have been expected from a single sponsorship. While the sponsorship was very effective in creating awareness for NTL, ambivalent attitudes were found towards the company. The most committed supporters were the least accepting of the sponsorship and the expected positive relationship between support for the club and brand preference for NTL was not found.     

Job rotation in assembly lines employing disabled workers

In this paper we consider the programming of job rotation in the assembly line worker assignment and balancing problem. The motivation for this study comes from the designing of assembly lines in sheltered work centers for the disabled, where workers have different task execution times. In this context, the well-known training aspects associated with job rotation are particularly desired. We propose a metric along with a mixed integer linear model and a heuristic decomposition method to solve this new job rotation problem. Computational results show the efficacy of the proposed heuristics.     

How Latin American Students Perceive American Advertising

The study reported here was designed to examine the attitudes of Latin American students toward American advertising. The attitudes of 188 Latin American students were investigated, and comparisons were made with a matched sample of 193 American students. The results showed that the Latin American students' attitudes toward advertising were different from those of their American counterparts. Latin American students were more likely to have stronger attitudes, both favorable and unfavorable, toward specific social and economic dimensions of advertising. Attitudes expressed by Latin American students were not related to their length of stay in the United States.     

Consumers’ willingness-to-pay for organic conversion-grade food: Evidence from five EU countries

In recent years, in overall value, the EU has become a net importer of organic food to supply increasing demand. Financial support for farmers during the conversion period has been made to help expand organic production as this was seen as a barrier to conversion. Meanwhile, farmers have been marketing products produced in this conversion period and labelled as such, the extent to which is described here for the UK, Portugal, Denmark, Ireland and Italy. Consumers’ attitudes towards, and willingness-to-pay for, conversion-grade food in these countries is examined. It was found that consumers would be prepared to pay a premium for conversion-grade produce of around half the premium for organic produce with vegetables attracting a higher premium than meat. Finally, the potential of policies for marketing conversion-grade products to encourage more conversion is examined, together with barriers to achieving this. It is concluded that barriers to marketing such products, particularly from retailers, will be formidable. Thus, alternative policies are suggested.     

Combining research techniques to improve quality service in hospitality

Hospitality research includes many studies that combine and revisit the quantitative–qualitative debate, and review the arguments for and against using mixed-methods. The aim of this paper is to demonstrate the application of qualitative methodologies based on the combination of techniques which also include quantitative elements in addition to those pertaining to qualitative techniques. The research aims to specifically identify the most important managerial factors which, from the point of view of hotel chain executives, serve to improve the quality of the service they provide. The techniques used are concept mapping and qualitative optimization, both of which are qualitative methodologies though they include quantitative elements to overcome the subjectivity deficits typically found in qualitative methodologies. In addition, the combination of both techniques leads to greater precision of the results obtained. Our methodological proposal combines concept mapping with qualitative optimisation, thereby improving the prioritisation and hierarchical ordering of the ideas obtained and structured. Instead of working with each cluster’s average score in terms of importance (as defined within the concept mapping model), our contribution is based on prioritising these based on their distance to the optimal reference. This allows for experts’ evaluations of each idea in terms of its importance to not be strictly quantitative, that is, the experts are not obligated to assign numbers to their evaluations; rather, they can assess ideas based on qualitative labels.     

Geotourism and geoparks as novel strategies for socio‐economic development in rural areas

Geoparks, as an innovation for the protection of natural and geological heritages, play an important role in the development of geotourism. While developing geotourism, the establishment of geoparks can generate new job opportunities, new economic activities and additional sources of income, especially in rural regions. It encourages the production of local products and local handicrafts involved in geotourism and geoproducts. This paper discusses the role played by geoparks in improving the economy of local populations. To this end, 25 geopark strategies were analysed (20 in Europe and 3 in Asia [Malaysia, Japan and Iran], 1 in Australia and 1 in South America [Brazil]). Copyright © 2010 John Wiley & Sons, Ltd.     

Entry and fiscal policy effectiveness in a small open economy within a Monetary Union

In this article I develop an imperfectly competitive dynamic general equilibrium model for a small open economy integrated in a monetary union. Here, the type of entry in the non-traded goods’ sector affects fiscal policy effectiveness. Fiscal policy effectiveness is enlarged when aggregate demand stimuli increase intra-industrial competition (case I). This is due to the counter-cyclical mark-up mechanism generated by entry. Such a mechanism is absent in the usual monopolistic competition where entry only has a sharing effect (case II).

Consumer involvement and acceptance of biotechnology in the European Union: a specific focus on Spain and the UK

Biotechnology stands out as a clear‐cut example of an industry where legislation on new technologies has been shown to be linked with public attitudes. Indeed, consumer consultation has played a leading role in the acceptance of genetically modified (GM) food as well as in government policy and legislation. This paper examines the issue of consumer consultation by analysing how public opinion has conditioned the acceptance of GM food in the European Union in general and specifically in Spain and the UK. We draw upon the evidence of two Eurobarometer surveys (46.1 and 52.1) to argue that consumer decision making on new technologies is an information‐dependent factor explaining consumer rejection to non‐transparent introduction of GM food. Individuals feel ill‐prepared to make decisions and rely on trusted information advisors such as consumer organizations. Findings suggest significant information dependency as well as widespread heterogeneity in attitudes towards the applications of biotechnology. Finally, the role played by information channels indicates that consumer participation should precede the adoption of communication policies, as they might need to adapt to the specific cultural characteristics of each country.     

Do rapid political and trade liberalizations increase corruption?

Corruption scandals seem to abound in countries that have undergone reform. However, there has been no study of whether different combinations of reforms cause an increase in corruption. Theory provides some guidance as to the direction of causality—on the one hand, reforms make politicians accountable to voters as well as introducing more competition, which should decrease corruption. On the other hand, reforms may not be credible, which provides for an incentive for corruption. This paper uses the numerous cases of political and economic liberalizations that occurred in the 1980s and 1990s to examine this issue. The findings are that undertaking both types of reforms in rapid succession leads to a decrease in corruption, while countries that liberalized more than 5 years after democratizing experienced an increase in corruption.     

Conformity and diversity of accounting and financial reporting practices in Portuguese local government

Portuguese governmental accounting has evolved from essentially a cash‐based budgetary accounting system to an accrual‐based financial and cost accounting system. Evidence from financial reports shows a great level of diversity amongst municipalities' voluntary compliance with the new accounting rules. Using a sample of Portuguese municipalities in the year 2003 we calculate and analyse the levels of compliance with the practices required by law and document the diversity in compliance across municipalities. The differences across municipalities are explained by some fundamental factors: size, financial conditions, urban characteristics, and diffusion across neighbouring municipalities. We show an unexpected effect of size. Larger municipalities comply less with accounting standards. Organizational complexity, conservative practices, and aversion to change may explain this result. Copyright © 2007 ASAC. Published by John Wiley & Sons, Ltd.