Shopping for Information: Implications of Consumer Learning for Optimal Pricing and Product Design*

I study a seller's pricing problem where consumers perform costly product research about value before purchase. They buy the product when sufficiently optimistic about value and cease research when sufficiently pessimistic. I find that the seller encourages product research when prior belief about value is high, even though he could sell immediately for a high price. The prior affects both expected value and how additional information changes consumers' beliefs. I show that an increase in research cost affects equilibrium price nonmonotonically. Finally, when the seller chooses price and product value dispersion, the optimal level of dispersion need not be extremal.     

Ease of reading of mandatory information on Canadian food product labels

Food product labels present individual product information, safety, nutrition, electronic inventory, container and environmental information, in various formats, languages and images. Some information is mandatory; much is promotional. The food label is an essential tool for regulators of safe food handling, nutrition policy and fair competition. Mandatory information on food labels in Canada is required to be presented in both English and French, readily discernable, prominently displayed and legible. This study examines the ease of finding and reading of mandatory label components on selected Canadian food products. A validated typographical scoring system assessed the lists of ingredients on a purposive sample of 100 food labels representing foods in all groups in Canada's Food Guide. Seven percent of the ingredient lists were easy to read; 26% were difficult to read and 67% were very difficult to read. Well‐educated resourceful readers in consumer focus groups examined food labels for key elements that influence ease of finding and reading information. Focus groups and typographical scoring identified: colour contrast, case, print style, print size, space between the lines, reverse print, organization, justification, type of surface, hyphenation and print reproduction as factors that affect ease of reading. Print that curves around a container, lack of paragraphing or point form organization make reading difficult; text blocks at right angles to each other make comparisons difficult; separation of the nutrition facts table from the list of ingredients makes decision making tedious. Inadequate spacing between lines of print creates problems for readers of English and exacerbates problems for readers of French. Words placed over illustrations, busy backgrounds or watermarks increase reading difficulty. Hazard statements, instructions and storage information imbedded in other information without added space or appropriate heading is difficult to find and read. Canadian consumers echo consumers in 28 European countries who find label information difficult to find and to read and want clear guidelines/regulations on the placement and the typography of mandatory food label components     

Shareholder Wealth Effects of the Private Securities Litigation Reform Act of 1995

This paper investigates the reaction ofstock prices to enactment of the Private Securities LitigationReform Act of 1995 (PSLRA). Based on a sample of 489 high-technologyfirms, we find that the PSLRA was wealth-increasing, on average,and that the market reaction is more positive for firms at greatestrisk of being sued in a securities class action. However, wealso show that the PSLRA was less beneficial for firms likelyto be the subject of a meritorious lawsuit. Collectively, ourevidence implies that shareholders generally benefit from restrictionson private securities litigation, although these benefits aremitigated when other mechanisms for curbing fraudulent activityare inadequate.     

A comparison of ethical perceptions of business and engineering majors

Previous research has reported that ethical values of business students are lower than those of their peers in other majors. The purpose of this study was to investigate whether a self-selection bias with respect to ethical values exists among students enrolled as business majors when compared with students planning to enter the engineering profession. Engineering students are exposed to a similar technical orientation in academic curricula and also supply the market for managers.A survey instrument was administered to 195 students enrolled in undergraduate business and engineering programs and a graduate business program. The research instrument measured how business and engineering students perceive their own ethical beliefs and actions and how they perceived the ethical beliefs and actions of their peers.The results indicate a perceptual trap, or the self-versus-others disparity exists for the entire sample. However, there was a divergence between the two groups on the issue of whistle blowing. Engineers may be more sensitive to this issue. It was concluded that if a self-selection process exists, it is present for both business and engineering professional tracks with implications for educators in both disciplines.It is not enough to teach a man a specialty. Through it he may become a kind of useful machine, but not a harmoniously developed personality. It is essential that the student acquire an understanding of and a lively feeling for values. He must acquire a vivid sense of the beautiful and of the morally good. Otherwise he — with his specialized knowledge — more closely resembles a trained dog than a harmoniously developed person. He must learn to understand the motives of human beings, heir illusions, and their sufferings in order to acquire a proper relationship to individual fellow men and to the community.— Albert EinsteinPriscilla O'Clock, Ph.D., 1991, CPA, Assistant Professor, Xavier University.Marilyn Okleshen, Ph.D., 1991, CPA, Associate Professor, Mankato State University.     

Recruitment and retention in front‐line services: the case of childcare

This article highlights how problems of recruitment and retention in front‐line services create a particular challenge to traditional HRM models and solutions. Private day nurseries make an interesting example of the challenges facing managers in the service sector as the combination of a feminised workforce, a price‐sensitive service, public–private competition and state regulation create particular difficulties. We report on a study of 33 day nurseries involving interviews with managers and employees over an eight‐month period. Our findings show that childcare providers have to cope with recruitment and retention problems associated with high‐end interactive service provision compounded by gender segregation and small business characteristics. Our analysis of employer and employee perspectives examines labour market issues affecting recruitment, and categorises the reasons for staff turnover into internal ‘push’ factors, external ‘pull’ factors, outside factors and functional turnover.     

The Suburbanization of Industry and Its Effects Upon Labor Force Participation Rates of Suburban Women

Post-World War II intrametropolitan dispersion of industry has been well documented in the literature on contemporary suburbanization. There has, however, been no empirical research conducted to determine the effect of the restructured metropolitan economy upon labor force participation rates of suburban residents, especially of suburban married women. The purpose of this study is to fill this research gap. The hypothesis tested is that increased employment opportunities in the suburbs will increase labor force participation of suburban married women, ceteris paribus . The research results show the hypothesized relationship to be correct. The variable developed in this study and used as a proxy for the degree of intrametropolitan industrial dispersion is statistically significant, albeit a bit weak, in explaining intersuburban variation in labor force participation rates of married women, husband present. Other variables (such as median school years completed) included in more traditional non-spatially oriented labor force behavior models are statistically insignificant in explaining areal variation in participation rates. The findings point up the necessity of recognizing the spatial complexities of the urban economy.     

Labour scarcity and the survival of small firms: a resource‐based view of the road haulage industry

This article is concerned with the problem of labour scarcity in the road haulage industry and how it affects small firms. The recruitment and retention of lorry drivers is critically important for the industry because driving is no longer seen as an attractive occupation, and there are worries that there is an insufficient supply of new recruits to replace the experienced drivers who are leaving the industry. In order to investigate this issue, we make use of a modified version of the resource‐based view (RBV) of the firm, focusing on the notion that a minimum set of ‘table stakes’(HR practices) is necessary for the continued survival of small firms. Drawing on longitudinal data from seven small road haulage companies, we argue that owner‐managers have developed an astute combination of path‐dependent and socially complex networking abilities, embedded within an extensive understanding of both product and local labour markets. We conclude that the RBV needs extending to make greater allowance for different ownership goals and diversity in markets, and to consider the forces that promote similarity rather than difference among firms within an industry.     

Adjusting to the national minimum wage: constraints and incentives to change in six low‐paying sectors

Interest in the national minimum wage (NMW) includes not only its direct impact on employment and wages, but also its indirect impact on organisational performance resulting from a reorientation of employer behaviour with regard to employment practices and product market competition. Drawing on data from small firms in six low‐paying sectors, this article identifies three key constraints that have undermined the possible effect of the NMW in generating a virtuous cycle between employment practices and product market approach. These constraints relate to product market conditions, employer norms and labour market institutions (especially training).     

THE ECONOMIC WELFARE OF THE AGED AND INCOME SECURITY PROGRAMS*

This paper examines several nonmoney components of economic welfare in both a theoretical and an empirical framework, computes the distributional ranking of aged families arising from such a measure, and subsequently examines the target effectiveness of eleven programs of the U.S. federal government aimed at the aged. While the theoretical discussion attempts to cover all factors contributing to the economic welfare of the aged, the empirical measure is somewhat less comprehensive, excluding the value of nonmarket productive activities and leisure time as well as benefits derived from direct government expenditures and some in-kind transfers and taxes. The study makes use of a subsample of the 1967 Survey of Economic Opportunity data composed of all families with at least one aged member. Specific attention is devoted to dissaving from net worth, in-kind transfers, incidence of taxes, and intrafamily transfers. Government cash and in-kind transfers are found to constitute a third of the total measured economic welfare of the aged, and the impact of each of these programs is examined individually. As might be expected, public assistance and public housing are the programs of most benefit to the aged poor. Medicaid and Medicare are substantially less so, and Social Security is distributionally neutral. Such programs as unemployment insurance are of little benefit to the aged. Tax expenditures, finally, provide no benefits to even the lower half of the distribution.     

Neither Mothers Nor Breadwinners: African-American Women's Exclusion From US Minimum Wage Policies, 1912-1938

We examine two key US labor market policies: state-level minimum wages for women from 1912-23 and the federal minimum wage established under the Fair Labor Standards Act of 1938. Each of these regulations implicitly defined which groups were and were not expected to conform to the hegemonic male breadwinner/female homemaker model of gender relations. In fact, social reformers and labor leaders advocated these policy measures as a means of extending the male-breadwinner family to recent European immigrants and white southerners. The male-breadwinner family and public policies designed to foster it became one means of defining a commonality of whiteness among different ethnic groups during a period of assimilation. Through the inclusion and exclusion of particular occupations and industries, African-American women were assigned a subordinated gender identity as neither full-time mothers nor legitimate breadwinners. They responded by forging their own gender identity as co-breadwinners.