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191.
Marion Büttgen 《Marketing Review St. Gallen》2008,25(6):55-59
Im Dienstleistungsbereich fungiert der Kunde meist nicht nur als K?ufer, sondern ist ein wichtiger Bestandteil des Leistungserstellungssystems.
Er liefert Informationen, interagiert mit den Mitarbeitern und Ger?ten des Anbieters, übernimmt Teilaufgaben in Selbstbedienungsprozessen.
Damit er diese Funktionen sachgerecht wahrnehmen kann, muss er die Anforderungen an ihn kennen, über die Abl?ufe informiert
sein und die entsprechende Leistungsbereitschaft und -f?higkeit mitbringen. Dies zu realisieren, ist die Aufgabe einer systematischen
Kundensozialisation. 相似文献
192.
Understanding repurchase intention of Airbnb consumers: perceived authenticity,electronic word-of-mouth,and price sensitivity 总被引:1,自引:0,他引:1
ABSTRACTThe purpose of this paper is to extend the research on consumer repurchase intention, perceived value, and perceived risk into the realm of the peer-to-peer economy, specifically in the context of Airbnb. A total of 395 surveys were collected in Canada and the United States. The results showed that perceived risk negatively impacts Airbnb consumers’ perceived value and repurchase intention while perceived value positively enhances their repurchase intention. Interestingly, price sensitivity was found not to reduce customers’ perceived risk but can improve their perceived value and positively influences them to repurchase the Airbnb products. Perceived authenticity was found to have a significant effect in reducing Airbnb consumers’ perceived risk and positively influencing their perceived value. Electronic word-of-mouth has a positive effect on repurchase intention as well as perceived value whereas it negatively affects perceived risk. Theoretical and managerial implications are discussed and future study directions are offered. 相似文献
193.
This paper employs worldwide data on output and bilateral trade in order to identify optimum currency areas (OCAs) on a global basis. By retaining only two of the many criteria in the literature on OCAs, computer programming could serve to do the identification. The two chosen criteria relate to trade and the symmetry of shocks to output. Based on the first criterion, trade, some large continental OCAs emerge. Adding the second, symmetry, whittles down the size of these OCAs considerably. Nevertheless, some significant examples remain in the Americas, Europe and Asia, of which the European and the Asiatic are the most noteworthy. 相似文献
194.
Mueller Willard F. Marion Bruce W. Sial Maqbool H. 《Review of Industrial Organization》1997,12(2):145-170
The motivation and trading behavior of the leading cheese companies on the National Cheese Exchange are examined. Although only 0.2 percent of all cheese is sold on the NCE, it is used to formula-price 90-95 percent of the bulk cheese in the U.S. Kraft General Foods, the largest buyer of cheese in the U.S., was the dominant seller on the NCE during 1988-1993, with the apparent purpose and effect of depressing national cheese prices. Kraft's behavior is consistent with that of a barometric price leader that enjoys a significant degree of discretion in shaping the pattern of prices over a price cycle. As presently organized, the NCE facilitates market manipulation. 相似文献
195.
Mueller Willard F. Marion Bruce W. Sial Maqbool H. 《Review of Industrial Organization》1997,12(4):626-654
The motivation and trading behavior of the leading cheese companies on the National Cheese Exchange are examined. Although only 0.2 percent of all cheese is sold on the NCE, it is used to formula-price 90-95 percent of the bulk cheese in the U.S. Kraft General Foods, the largest buyer of cheese in the U.S., was the dominant seller on the NCE during 1988-1993, with the apparent purpose and effect of depressing national cheese prices. Kraft's behavior is consistent with that of a barometric price leader that enjoys a significant degree of discretion in shaping the pattern of prices over a price cycle. As presently organized, the NCE facilitates market manipulation. 相似文献
196.
197.
This study assesses the need for local support services for the families of expatriate employees working in foreign countries. One major finding is that the spouses of expatriate employees have significantly different attitudes toward the need for local services than do company management. Second, our results indicate that the country of origin has a significant effect on the spouses' assessment of the need for local support and assistance. As a result of these findings, we conclude that the existence of local support services may have a significant impact on the location decisions, success, and retention of international firms. © 1995 John Wiley & Sons, Inc. 相似文献
198.
Recent empirical studies suggest that the volatilities associated with financial time series exhibit short-range correlations. This entails that the volatility process is very rough and its autocorrelation exhibits sharp decay at the origin. Another classic stylistic feature often assumed for the volatility is that it is mean reverting. In this paper it is shown that the price impact of a rapidly mean reverting rough volatility model coincides with that associated with fast mean reverting Markov stochastic volatility models. This reconciles the empirical observation of rough volatility paths with the good fit of the implied volatility surface to models of fast mean reverting Markov volatilities. Moreover, the result conforms with recent numerical results regarding rough stochastic volatility models. It extends the scope of models for which the asymptotic results of fast mean reverting Markov volatilities are valid. The paper concludes with a general discussion of fractional volatility asymptotics and their interrelation. The regimes discussed there include fast and slow volatility factors with strong or small volatility fluctuations and with the limits not commuting in general. The notion of a characteristic term structure exponent is introduced, this exponent governs the implied volatility term structure in the various asymptotic regimes. 相似文献
199.
Justin Marion 《The Journal of industrial economics》2015,63(1):100-128
I empirically consider the effect of horizontal subcontracting on firm bidding strategies in California highway construction auctions. Subcontractors are hired by prime contractors prior to the auction, and the subcontractor may also be a competitor in the primary auction. While horizontal subcontracting may improve productive efficiency, it softens the horizontal subcontractor's bid strategy, since winning the auction may entail losing subcontracting business. I find that while each additional competitor supplied by the firm is estimated to increase its bid by 1.4 per cent, the winning bid is uncorrelated with horizontal subcontracting. This points toward an efficiency motive for cross‐supply. 相似文献
200.
This paper empirically examines the economies of size in both grain production and distribution by farm truck in Saskatchewan by using farm level data, and confirms that economies of size prevail. The examination also shows that economies of size in farm trucking reinforce the economies in production. The policy implication is such that the potential impact of an increase in rail freight rates and branch line abandonment would have a differential impact on individual producer's net income by farm size.
En utilisant les données relev'ees au niveau des fermes, ce document examine d'une façon empirique les exploitations agricoles de la Saskatchewan importantes tant du point de vue de la production céréaliere que de la distribution par camionnage et confirme que ce genre d'exploitations prédomine. L'analyse montre aussi que le camionnage par gros tonnage renforce la production. L'impact potentiel d'une augmentation des tarifs ferroviaires et I'abandon des voies d'embranchement auraient un impact sur le revenu net de chaque producteur variant selon la grandeur de son exploitation. 相似文献
En utilisant les données relev'ees au niveau des fermes, ce document examine d'une façon empirique les exploitations agricoles de la Saskatchewan importantes tant du point de vue de la production céréaliere que de la distribution par camionnage et confirme que ce genre d'exploitations prédomine. L'analyse montre aussi que le camionnage par gros tonnage renforce la production. L'impact potentiel d'une augmentation des tarifs ferroviaires et I'abandon des voies d'embranchement auraient un impact sur le revenu net de chaque producteur variant selon la grandeur de son exploitation. 相似文献