Integrating Personalism into Virtue-Based Business Ethics: The Personalist and the Common Good Principles

Some virtue ethicists are reluctant to consider principles and standards in business ethics. However, this is problematic. This paper argues that realistic Personalism can be integrated into virtue-based business ethics, giving it a more complete base. More specifically, two principles are proposed: the Personalist Principle (PP) and the Common Good Principle (CGP). The PP includes the Golden Rule and makes explicit the duty of respect, benevolence, and care for people, emphasizing human dignity and the innate rights of every human being. The CGP entails cooperation to promote conditions which enhance the opportunity for the human␣flourishing of all people within a community. Both principles have practical implications for business ethics.     

Examining the Longevity of New Agency Accounts: A Comparative Study of U.S. and U.K. Advertising Experiences

Abstract

Since the typical account longevity is short, agencies should anticipate their likelihood of loss, seek to forestall and invest in their client relationships. A model is proposed for examining account lifetimes, which can offer guidance on the likely retention of future accounts. The impact of agency structural characteristics on longevity is also examined, and compared for both U.S. and U.K. markets. Results for both markets indicate that cumulative account dissolution increases at a decreasing rate over time. Greater account longevity is associated with larger agency size (both in terms of agency billings and employees), and agency age but not with stability of billings growth. Evidence suggests that several structural characteristics of agencies reflect the motivation and / or ability to maintain accounts.     

Innovative Ireland—technological,industrial and societal challenges

The aims of this paper, from a perspective of the public sector, are (1) to provide a brief background scan of contemporary society, particularly the new challenges for technological, industrial and societal change, (2) to outline in passing some needs for and implications of innovative and entrepreneurial activities, and (3) by so doing provide a perspective on educational and related needs.The thesis of this paper is that Irish society, by virtue of its historical record, its cultural values, its educational and industrial performance and its human resources, is well placed to develop rapidly under contemporary conditions of change. Underlying this proposition is the assumption that the formal educational system from primary to tertiary levels including continuing education has a major role to play in contributing to maximising this economic and social development opportunity.     

Canadian Health and Food: The Links between Policy, Consumers, and Industry

The concerns around the social costs associated with poor, inadequate diets and unhealthy food choices have received much attention in both the popular and academic literature recently. In response, governments are starting to direct their attention toward the interplay between public health and the food economy. We begin by reviewing some of the known links between food and health, the recommendations coming from international and domestic bodies, and the perspective of industry. We then discuss the potential role of, and justifications for, policy interventions, and note that a failure to incorporate consumer response into the policymaking process has led to suboptimal outcomes in the past. We present a qualitative overview of the possible effects of Canadian agricultural policies, as well as examples from the limited literature in this area. In much the same way that the policymaking process is subject to environmental impact assessments, agricultural and food policies need to be formulated with a health filter in place order to avoid perverse dietary outcomes. Les préoccupations entourant les coûts sociaux liés à des régimes alimentaires déficients et à des choix alimentaires nuisibles pour la santé ont reçu récemment beaucoup d'attention dans les publications populaires et scientifiques. En réponse à ces préoccupations, les gouvernements commencent à se pencher sur l'interaction entre la santé publique et l'économie de l'alimentation. Nous avons d'abord examiné quelques‐uns des liens connus entre l'alimentation et la santé, les recommandations d'organismes nationaux et internationaux et le point de vue de l'industrie. Nous avons ensuite discuté du rôle potentiel des interventions politiques, et des justifications pour ces interventions, et avons noté que le fait de ne pas intégrer la réaction du consommateur dans le processus d'élaboration des politiques a entraîné des résultats sous‐optimaux dans le passé. Nous présentons un aperçu qualitatif des répercussions possibles des politiques agricoles canadiennes ainsi que des exemples tirés de la littérature limitée dans ce domaine. Tout comme le processus d'élaboration des politiques est soumis à des évaluations de l'impact sur l'environnement, les politiques agroalimentaires doivent être élaborées en tenant compte de la santé en vue d'éviter les conséquences perverses liées à l'alimentation.     

Cooperatives and the Commodity Political Agenda: A Political Economy Approach

Historically, major agricultural cooperatives in Canada have been intimately involved in commodity policy issues. Large cooperatives were created because farmers were upset about the perceived lack of competition in buying farm inputs or selling farm outputs. Often, the resulting cooperative was the organization farmers saw as the logical organization to represent their view of commodity policy or competition policy. As cooperatives grew and diversified, the ability to represent their members coherently across policy issues was hampered. For processing cooperatives in the supply-managed sector, the requirement that the cooperative be the political arm of industry, process product, and provide maximum returns to producer members made for a complicated objective function. This paper focuses on the twin objectives of providing efficient member services and performing political lobbying in a public choice framework. The results are illustrated by the recent history of a supply-managed further-processing cooperative and a diversified grain cooperative.     

Organizational Humanizing Cultures: Do They Generate Social Capital?

An organizational culture can be defined as "Organizational Humanizing Culture" if it presents the following features: (1) recognition of the person in his or her dignity, rights, uniqueness, sociability and capacity for personal growth, (2) respect for persons and their human rights, (3) care and service for persons around one, and (4) management towards the common good versus particular interests. Current findings and generalized experience suggest that an organizational culture with these features tends to bring about trust and associability, which are basic elements for social capital (a sort of asset embedded in the relationships of individuals, communities, networks or societies).     

"Marking-to-Market" and Treasury-Bill Futures Prices: Some Empirical Evidence

Financial economists have not found empirical evidence of a “marking‐to‐market” effect in Treasury‐bill futures contracts, despite a firm theoretical basis for its existence. Therefore, we speculate that confounding effects, possibly due to liquidity preferences, influence futures‐forward price spreads. By using an empirical specification that allows for both effects, we present empirical evidence that Treasury‐bill futures‐forward price spreads are sensitive to the volatility of the underlying commodity in ways predicted by the theory of the marking‐to‐market effect.