THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice

This paper adds to the research on media-context effects with a study of creative media choice (i.e., creatively choosing a medium to implicitly communicate the message). In an experiment, ads were placed in a creative media choice setting and compared with identical ads in a traditional medium. Employing theories on media-source effects and on cognitive priming and assimilation, it is hypothesized that the creative media choice enhances the perception of target brand associations and increases ad credibility and ad and brand attitudes. The results support the hypotheses. The effects of creative media choice are moderated by congruence, and additional analyses suggest that they may be mediated by surprise.     

Financing Loan Growth at Banks*

We analyze investment and financing decisions for a broad sample of affiliated and independent banks during the 1994–1998 period. Our results indicate that growth in lending at affiliated banks is supported by net equity financing flows from parent holding companies. We also provide evidence that loan growth at affiliated banks, relative to independent banks, is less constrained by capital availability. Both findings appear relevant to understanding the diminishing role of independent banks in aggregate lending.     

Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis

Journal of the Academy of Marketing Science - Generating and maintaining consumers’ engagement in online brand communities is critical for marketing managers to enhance relationships and gain...     

Evidence on the role of holding company acquisitions in the management of bank capital

This article addresses the issue of the impact of bank acquisitions on the capital positions of acquired banks. The hypothesis tested is that acquisition-related capital changes reflect divergent capital-related acquisition motives which induce significant infusion of capital into some acquired banks and significant withdrawals from others.This study confirms that,on average, bank holding company acquisitions reduce the relative capital position of acquired banks, but it also indicates that this average effect masks evidence that acquisitions contribute to relative increases in capital in a significant subset of acquired banks. The results herein demonstrate that results of prior studies regarding the impact of acquisition and/or holding company affiliation on bank capital positions suffer from misspecification.The finding that there are divergent implications of acquisition for capital growth is consistent with the notion that acquisitions by bank holding companies may be providing important financial synergies to the banking industry by serving as a mechanism for relatively efficient reallocation of equity capital among affiliated banks.The authors wish to acknowledge helpful comments and suggestions of Harold Black, Tom Boehm, Ronnie Clayton, Stephen Rhoades, and anonymous referees.     

How income shapes moral judgments of prosocial behavior

The current research extends past work on how consumers (as “observers”) view ethical choices made by others (“actors”). Using a person-centered approach to moral judgments, we show that consumers are judged differentially, based on their income, for engaging in certain prosocial behaviors. Nine studies demonstrate that engaging in the same prosocial behavior, such as volunteering, leads to different responses depending on whether the actor earns income versus receives government assistance. Consistent with our theorizing, we find that aid recipients are given less latitude in how they spend their time than those earning an income and are scrutinized to a greater degree for their choices because people believe their time would be better spent seeking employment. Consequently, the lower moral judgments of aid recipients who choose to volunteer (vs. income earners) are driven, at least in part, by the anger observers feel about the perceived misuse of time. Additional information or cues about employment efforts or work inability attenuate these judgments. Importantly, we document implications for support for federal spending on welfare programs.     

Congestion,port expansion and spatial competition for US container imports

The purpose of this paper is to analyze spatial competition, congestion and flows of container imports into the United States. An intermodal network flow model is developed and used to analyze congestion in the logistics system for container imports. The results indicate that congestion exists at most ports and its consequences are to raise costs at these nodes, and in some cases to divert traffic to other routes. Finally, if each of the ports expanded, the value of marginal capacity would converge to nil, and expansion would reduce congestion costs and waiting times.     

The identifiable victim effect in charitable giving: evidence from a natural field experiment

We design a natural field experiment to enhance our understanding of the role of the identifiable victim effect in charitable giving. Using direct mail solicitations to 25 797 prior donors of a nonprofit charity, we tested the responsiveness of donors to make a contribution to either an identifiable or a statistical victim. Unlike much previous research, which has used only laboratory experiments, we find that the campaign letter focusing on one identifiable victim did not result in significantly larger donations than the campaign letter focusing on the statistical victim. In addition to the role of the identifiable victim, we investigate the degree to which each of our campaign letters affected donors’ payments to other concurrent and future campaigns and whether there is decreasing marginal returns to campaigning in the sense that receiving a letter crowds out donors’ payments to other future and concurrent campaigns. We find some evidence of crowding out, indicating that charitable giving could be a zero-sum game; however, the treatment letters did not have different effects on other payments.     

Stability of Canadian refinery response to petroleum product prices

The proportion of gasoline in a barrel of crude oil varies in response to changes in relative product prices. This response is found to be significant and stable using the Cooley—Prescott varying parameter technique on Canadian data for 1956–77. When the price of gasoline increases by 1% its share increases by 0.28%. Kerosene and gasoline are found to be substitutes in production while gasoline and residual fuel oil are found to be complements. The US has a different response function with heavier rather than lighter products as substitutes for gasoline in the production process. These variations are attributed to differences in energy product markets and government policies.     

Endogenous mergers and cost heterogeneity

This study analyses early retirement pathways for Norwegian male and female workers, applying a multinomial logit model to a data set covering more than 10500 employees, ages 56-61, in 1989. The aim is to analyse the transition to different destinations, i.e. disability pension, unemployment benefits, and out of the labour force, in the period 1989-1995. Both family characteristics, expected income in different end-states, and push factors, such as industry attachment and local unemployment, are important for the early retirement process. Findings also indicate that there are several gender differences. The explanatory variables have different effects on the different exit routes for males as well as for females. The hypothesis that disability and unemployment are exchangeable pathways into early retirement is rejected.