Did a Public Campaign Influence Debit Card Usage? Evidence from the Netherlands

Did consumers change their payment behaviour after being exposed to a public campaign that encouraged them to use their debit cards more often? We analysed the impact of such a campaign that started in 2007, using debit card transaction data between 2005 and 2013. The overall results show positive effects of the national campaign to promote debit card usage, both in the short and in the long run. The results suggest that high campaign intensity aimed at consumers had a positive impact, as did a focus on certain large retail chains. Interventions aimed at increasing debit card acceptance by retailers were effective to some extent. Providing information to retailers about the benefits of debit card acceptance led to higher card acceptance, but no proof was found for the effectiveness of financial incentives for retailers.     

The Impact of Food‐Related Values on Food Purchase Behavior and the Mediating Role of Attitudes: A Swiss Study

Personal values and attitudes can help to explain food choice. This study confirmed a hierarchical organization of the value–attitude–behavior chain: Food‐related values influence attitudes, and these, in turn, impact behavior. Contrary to previous findings, values are only partially mediated by attitudes: Some food‐related values are fully mediated, whereas others are partially mediated, and still others have exclusively direct effects on purchase behavior. Questionnaire data from a roughly representative sample of 851 adults living in Switzerland was complemented with actual food purchase behavior measured by a loyalty card of a Swiss retailer over the period of one year. Four theoretically derived structural equation models were compared across eight different food product categories (organic, fair trade, low‐budget, fresh convenience, ready‐to‐eat, light, functional foods, fruits and vegetables). The results question central assumptions of the theory of planned behavior and emphasize the role of food‐related values in food consumption. Implications for marketing and future product developments of food companies are discussed.     

A composite indicator model to assess natural disaster risks in industry on a spatial level

In the event of natural disasters, industrial production sites can be affected by both direct physical damage and indirect damage. The indirect damage, which often exceeds the direct ones in value, mainly arises from business interruptions resulting from the impairment of information and material flows as well as from domino effects in interlaced supply chains. The importance of industry for society and the domino effects often result in severe economic, social, and environmental consequences of industrial disasters making industrial risk management an important task for risk managers at the administrative level (e.g. civil protection authorities). Since the possible industrial disaster damage depends not only on hazard and exposure but also on the vulnerability of a system, an effective and efficient industrial risk management requires information about the system’s regionalized vulnerability. This paper presents a new methodology for structural industrial vulnerability assessment based on production factors that enables to assess the regional industrial disaster vulnerability. In order to capture industry-specific vulnerability factors and to account for the processes underlying regional industrial vulnerability, a two-stage approach is developed. This approach combines a composite indicator model to assess sector-specific vulnerability indices (V_s) with a new regionalization method. The composite indicator model is based on methodologies from the field of multicriteria decision analysis (MultiAttribute Value Theory) and the Decision-Making Trial and Evaluation Laboratory Method is applied to correct the (V_s) for interdependencies among the indicators. Finally, the developed approach is applied to an exemplar case study and the industrial vulnerability of 44 administrative districts in the German federal state of Baden-Wuerttemberg is assessed.     

Assessing Consequences of Component Sharing across Brands in the Vertical Product Line in the Automotive Market

Component sharing may look great in the boardroom but not in the showroom. Indeed, savings on research and development and production costs could be offset by a plunge in customer brand attractiveness. The central objective of this paper is to investigate consumer and market responses toward component sharing between brands. More specifically, by combining experimental with econometric studies, this paper investigates the impact of component sharing on customer evaluation of luxury, volume, and economy brands offered in a car manufacturer's vertical product line. An experimental study in which component sharing between automotive brands was made explicit aimed to understand the impact of brand combinations and type of sourcing on the evaluations of the two brands sharing components. This experimental study shows that the evaluation of luxury brands sharing with a volume brand suffers more than when a volume brand shares components with an economy brand. This experimental study was executed for two different brand combinations including one luxury, one volume, and one economy brand: (1) Audi, Volkswagen, and Skoda; and (2) Lexus, Toyota, and Suzuki. The evaluation of an economy brand benefits more from sharing with a volume brand than a volume brand suffers from sharing with an economy brand. The magnitude of these effects depends on several factors, such as component type, the source of the component sharing, and the salience of component sharing to the consumers. One important limitation of the experiment is that component sharing is made rather salient, and no behavioral effects of component sharing are studied. Therefore, a second was executed in which market share data on brands of the Volkwagen company (i.e., Audi, Volkswagen, Seat, and Skoda) were collected, while also data on the component‐sharing practices between these brands were gathered. A market share model was estimated in which market shares of the four studied brands were explained by component‐sharing practices and some control variables (i.e., price, model changes) in an exploratory fashion. The explorative examination of market share effects confirms that luxury brands may suffer, while economy brands may benefit from component sharing. In sum, this research suggests that component sharing between brands has negative effects for the higher‐end, and positive effects for the lower‐end brand. However, it also shows that sourcing matters. This study is considered as the first study investigating the phenomenon of component sharing, and it points to multiple future research issues, such as studying this phenomenon in other markets.     

Group Status and Entrepreneurship

Do unfettered markets produce too many or too few entrepreneurs? Two seminal papers [ Stiglitz and Weiss (1981) and de Meza and Webb (1987) ] obtained ambiguous answers to this question based on different assumptions about the character of information asymmetries in credit markets. The present paper approaches the same question but using a labor market model in which income is determined by ability and individuals derive utility from income and occupational group status. Occupational group status for entrepreneurs depends on the average entrepreneurial income (due to ex post screening by banks), whereas status for wage employees depends on their own income and ability (due to ex ante screening by employers). Thus, individuals create externalities through their occupational choice. It is shown that there can be too many or too few entrepreneurs in equilibrium depending on the marginal returns to ability in entrepreneurship relative to paid employment; this enables the researcher to use independent evidence about occupational marginal returns to identify the relevant equilibrium likely to arise in practice, together with the likely appropriate policy responses. Based on this approach, we suggest that there may be too many (low ability) entrepreneurs in the USA.     

Testing for Distortions in Performance Measures: An Application to Residual Income‐Based Measures like Economic Value Added

Distorted performance measures in compensation contracts elicit suboptimal behavioral responses that may even prove to be dysfunctional (gaming). This paper applies the empirical test developed by Courty and Marschke (Review of Economics and Statistics, 90, 428–441) to detect whether the widely used class of residual income‐based performance measures—such as economic value added (EVA)—is distorted, leading to unintended agent behavior. The paper uses a difference‐in‐differences approach to account for changes in economic circumstances and the self‐selection of firms using EVA. Our findings indicate that EVA is a distorted performance measure that elicits the gaming response.     

The Value of Human and Social Capital Investments for the Business Performance of Startups

Small Business Economics - We investigate the manifold posed question: “To what extent does investment in human and social capital, besides the effect of ‘talent’, enhance...     

Contents of Volume 21

Volume Contents

Contents of Volume 21     

Some Classic Views on Entrepreneurship

The topic of entrepreneurship currently experiences a revived interest as is shown by the research agenda of today's empirical researchers. There are few issues in economics which are backed up by such a rich historical knowledge base as is the case with entrepreneurship. This paper aims to give an overview of some important classic contributions relating to today's and tomorrow's empirical research subjects. The overview consists of answers to six research questions by six historical contributors to entrepreneurship research. Together, these questions give some insight into the determinants of successful entrepreneurship. The classic contributors considered are Cantillon, Say, Marshall, Schumpeter, Knight, and Kirzner. Their views are compared to each other as well as to some recent results of empirical research into the determinants of successful entrepreneurship.     

Exploring Different Types of Sharing: A Proposed Segmentation of the Market for “Sharing” Businesses

Sharing instead of buying is regaining traction among today's consumers. This study aims at identifying segments of sharing consumers to unearth potentially viable clusters of a consumer behavior that is a market of growing economic relevance. By means of a qualitative study and a survey with a roughly representative sample of 1121 Swiss‐German and German consumers, a set of trait‐related, motivational, and perceived socioeconomic variables is identified that can be used to group individuals into segments that differ with regard to their approach to sharing. A cluster analysis based on these variables suggests four potential clusters of sharing consumers—sharing idealists, sharing opponents, sharing pragmatists, and sharing normatives. Two sets of testable propositions are derived that can guide further research in this domain and pave the way to a more targeted approach to the growing market of “sharing” businesses.