The importance of origin as a quality attribute for beef: results from a Scottish consumer survey

Perception of country of origin and purchasing habits for beef were examined for urban and rural Scottish consumers. Origin was identified as being as important as intrinsic quality cues of colour and leanness, with rural consumers giving more weight to origin than urban ones. Most consumers interpreted ‘Scotch Beef’ and ‘British Meat’ label logos as evidence that the beef animals were ‘born, raised and slaughtered in Scotland or Britain’ respectively. The logos were taken as indicators of quality and safety. Both urban and rural respondents had higher agreement levels with Scotch beef as a safer, higher quality and more expensive commodity than British meat. Rural consumers made more use of butcher shops for purchase, but both groups sought butcher beef for quality reasons and supermarket sources because of convenience.     

Dimensional analysis of schoolchildren's food label comprehension: a pilot study

This article discusses some weaknesses in current research into young consumers’ abilities to comprehend and successfully manipulate food label information and describes the development of a research project through to an analysis of the pilot phase. The research programme identifies a method of measuring the effectiveness of state education in enabling the next generation of consumers to make informed food choices through the provision of appropriate tools and skills, both of which are necessary to fully understand a label's informational elements within a marketing context. The article also discusses the appropriateness of a quantitative questionnaire to measure the abilities and skills of individuals through the identification of some key comprehension dimensions required by modern food consumers. Finally, the article questions the appropriateness of the context in which information is provided to food consumers. Through a continuing programme of research, it is envisaged that a more appropriate context for certain elements important in the choice of a diet that is relevant to an individual's lifestyle may be proposed.     

The Role and Determinants of Concession Sales in Movie Theaters: Evidence from the Spanish Exhibition Industry

The importance of concession sales in the movie exhibition industry is widely acknowledged among economists and other social scientists that have studied this industry in the past. Despite this recognition, the lack of appropriate data has constrained existing studies that document the role that concessions play in movie theaters. Using detailed weekly movie theater data on concession sales, box office revenues and transaction characteristics from a major exhibitor in Spain, we shed light on the relation between concession sales and the following factors (i) theater attendance, (ii) non-traditional channels of ticket distribution, (iii) audience composition, and (iv) theater and market specific factors.      

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Redefining Boundaries in Families through Social Networking Leisure

The purpose of this study was to explore the influence the use of social networking sites (SNS) for leisure has on boundaries between families and the outside world, as well as boundaries between family members. The family systems theory and the concept of boundaries served as a basis for this study. Seven families (22 individual family members) took part in the study. Group and individual interviews were conducted for this study. The data supported previous research claiming that connection with the outside world was among the major reasons for using SNS. The findings also suggested that families tried to preserve clear boundaries between themselves and the outside world by controlling who can access their accounts, what information can be shared and what is appropriate time to use SNS. The findings also suggested that the boundaries between family members are constantly being redefined to meet the changing realities of technological world.