Beyond Seeing McDonald's Fiesta Menu: The Role of Accent in Brand Sincerity of Ethnic Products and Brands

Given the significant increase in the number of ethnic consumers, firms attempt to utilize various marketing communication strategies and tactics to promote their brands to these ethnically diverse groups. Similarly, many marketers are striving for brand crossovers by introducing ethnic offerings to new audiences. This research focuses on one such ethnic marketing communication strategy—the use of accented spokespersons. Building on a prosodic theory of accent, we propose that certain prosodic features (i.e., intonation) connote associations of sincerity and trustworthiness and thus affect brand sincerity perceptions. The current research also demonstrates that the effect of intonation depends on the degree of congruity between product ethnicity and a spokesperson's accent. Our results reveal that when these variables are congruent, consumers rely on the cues that are consistent with the advertising appeals. Thus, when a message uses a sincerity appeal, falling (versus rising) intonation leads to greater attributions of brand sincerity, whereas when a message uses a competence appeal, rising (versus falling) intonation triggers higher perceptions of brand sincerity. In the condition of incongruity, consumers aim to resolve the incongruity and rely on cues that connote the trustworthiness of a message (i.e., falling intonation). Theoretical and managerial implications conclude the article.     

HRM and strategic climates in hospitals: does the message come across at the ward level?

This study examined how employees perceive intended strategic goals and HRM at the ward level, and if these perceptions generate the desired effects. The qualitative part of the research reveals that the hospital pursues two strategic goals (i.e. quality and safety). Analysis of the questionnaire data (N = 576 respondents; 59 wards) shows that both climate dimensions could be distinguished. Results showed that the perceived HR system does have a significant influence on both climate dimensions, suggesting that the overall message of the HR system is important for creating strategic climates. Furthermore, the climate for quality partially mediated the relationship between the perceived HR system and commitment.     

Socio-ecological niche: a conceptual framework for integration of legumes in smallholder farming systems

There are numerous examples of technologies with great potential that have not been accepted by smallholder farmers. Quite often, these technologies do not fit well into smallholder systems due to the inherent high level of heterogeneity of these systems. For example, despite their great potential, the adoption of legumes by smallholder farmers in many parts of sub-Saharan Africa has remained poor. A wide range of biophysical (e.g. climate, soil fertility, etc.) and socio-economic variables (e.g. preferences, prices, production objectives etc.) influence the use of legumes in smallholder systems. While some of these variables constrain the adoption of some legumes, others offer opportunities for beneficial use of other legumes in the same system. Therefore, widespread adoption of legumes in smallholder systems can only be achieved if all of the major biophysical and socio-economic constraints are simultaneously identified and addressed. The ‘socio-ecological niche’ concept proposed in this paper provides the framework through which this might be achieved. The socio-ecological niche, in any given region of agricultural activity, is created by the convergence of agro-ecological, socio-cultural, economic and ecological factors, to describe a multidimensional environment for which compatible technologies can be predicted. The socio-ecological niche concept can be applied in many different contexts in technology development. However, this paper discusses its use with respect to the development of legume technologies. Two case studies are presented to illustrate the concept and to demonstrate its practical significance. The concept is being used in on-going research on legumes in smallholder farming systems in western Kenya.     

Intellectual property rights as development determinants

Abstract While intellectual property rights (IPRs) are the key drivers of economic performance in R&D based growth models, they have not been fully explored in empirical development studies. We introduce IPRs to this literature, using Two‐Stage Least Squares Bayesian Model Averaging to address endogeneity and model uncertainty at the instrument and income stages. We show that IPRs exert effects similar to ‘Rule of Law’ and therefore provide robust evidence that both physical and intellectual property rights are crucial development determinants. We document that unenforced IPRs exert no effect on development. Instead, it is the level of enforced IPRs that causes development.     

LOUD AND CLEAR? CAN WE HEAR WHEN THE SARB SPEAKS?

Inflation targeting is a forward‐looking framework for monetary policy that has brought unprecedented transparency to the process of monetary policy. This paper aims to assess the degree to which the South African Reserve Bank's (SARB) Monetary Policy Committee (MPC) has, since the introduction of inflation targeting, successfully communicated to the public its policy analysis, and, in particular, the expected future policy changes. It follows international literature in constructing a numerical index that is used to reflect the information content of the SARB's communications, specifically the monetary policy statements that accompanied each of the MPC meetings since 2000. This method allows us to judge, systematically, the degree to which the MPC has communicated successfully, and the evolution of that success over the past nine years. We find evidence that the MPC has succeeded in signalling their likely future policy decision with consistency over this period.     

身份的焦虑:贝伦舞民间艺人的身份认同

游离在非物质文化遗产制度保护之外的锡伯族贝伦舞艺人,在建构社会身份的过程中陷入了"生存危机"与"精神归属"的双重困惑.本文以社会结构理论为依托,通过分析贝伦舞民间艺人在不同场域中的角色地位与话语权利,重塑贝伦舞艺人的身份认同和构建,旨在剖析其行为模式与贝伦舞传承之间的关系,以此促进贝伦舞艺术的长远发展.     

Options and earnings announcements: an empirical study of volatility, trading volume, open interest and liquidity

In this paper we study the impact of earnings announcements on implied volatility, trading volume, open interest and spreads in the stock options market. We find that implied volatility increases before announcement days and drops afterwards. Also option trading volume is higher around announcement days. During the days before the announcement open interest tends to increase, while it returns to regular levels afterwards. Changes in the quoted spread largely respond to higher trading volume and changes in implied volatility. The effective spread increases on the event day and on the first two days following the earnings announcement.     

Mind the Intended‐Implemented Gap: Understanding Employees’ Perceptions of HRM

This study aims to shed light on the implementation of HR practices as a key piece of the human resource management (HRM)–performance puzzle. Although the literature suggests that discrepancies between the organization's intended and implemented HR practices are essential to understanding employees’ perceptions of and reactions to HRM, little attention has been devoted to this issue. Drawing upon a multiple‐case study of German health and social services organizations, we therefore explore the linkages (and potential gaps) between intended, implemented, and perceived HR practices. Our study provides new insights into the underlying mechanisms of this relationship, highlighting an organization's ability to leverage its resources as playing a crucial moderating role in implementing intended HR practices, while employees’ expectations of HRM moderate the link between implemented and perceived HR practices. We advance a set of propositions that contributes to a more nuanced, multilevel understanding of the complex phenomenon of HRM implementation. © 2014 Wiley Periodicals, Inc.     

Perceived organizational support and knowledge sharing: employees’ self-construal matters

Abstract

HR professionals are expected to become more involved in knowledge management and facilitate knowledge sharing among employees in the knowledge economy. In this study, we investigated the relationship between perceived organizational support and knowledge sharing by taking account of employees’ interdependent and independent self-construal. Our hypotheses were examined using a 2-wave survey data-set from 145 teachers working at 4 Dutch vocational education and training schools. The results showed that perceived organizational support was positively related to knowledge sharing for employees either with a high interdependent self or with a low independent self. However, this positive relationship disappeared for employees either with a low interdependent self or with a high independent self. Overall, the moderating effect of self-construal revealed a new avenue towards a better understanding of the relationship between organizational support and employees’ knowledge sharing. It provided a tentative answer to the question of why organizational support does not often succeed in motivating employees to share their knowledge in the workplace.