Form and Function: A Matter of Perspective

It is often claimed that in product design, product form should follow the intended function of the product. The idea of whether or not “form follows function” is a matter of entrenched views that are often based on anecdotal evidence, and may be industry‐specific. We integrate diverse perspectives of design theory and practice by addressing the definitions and relationships between two fundamental components of design: form and function. We consider the primary actors in the product design process as well as the managerially controllable aspects of function and form and the relationship between them, and offer suggestions for future research.     

Dynamic learning in behavioral games: A hidden Markov mixture of experts approach

Over the course of a repeated game, players often exhibit learning in selecting their best response. Research in economics and marketing has identified two key types of learning rules: belief and reinforcement. It has been shown that players use either one of these learning rules or a combination of them, as in the Experience-Weighted Attraction (EWA) model. Accounting for such learning may help in understanding and predicting the outcomes of games. In this research, we demonstrate that players not only employ learning rules to determine what actions to choose based on past choices and outcomes, but also change their learning rules over the course of the game. We investigate the degree of state dependence in learning and uncover the latent learning rules and learning paths used by the players. We build a non-homogeneous hidden Markov mixture of experts model which captures shifts between different learning rules over the course of a repeated game. The transition between the learning rule states can be affected by the players?? experiences in the previous round of the game. We empirically validate our model using data from six games that have been previously used in the literature. We demonstrate that one can obtain a richer understanding of how different learning rules impact the observed strategy choices of players by accounting for the latent dynamics in the learning rules. In addition, we show that such an approach can improve our ability to predict observed choices in games.     

Marketing Challenges and Opportunities in Emerging Economies: A Brazilian Perspective

This article describes the challenges and opportunities of marketing in an emerging economy, focusing on Brazil as an exemplar. The main features of the Brazilian economy are discussed with special attention given to the changing nature of the country's income distribution. Where Brazil once had a pyramid‐shaped income distribution typical of many less developed countries, this is rapidly giving way to a diamond‐shaped income distribution due to the emergence of a growing middle class. This, in turn, presents marketers with many opportunities ranging from franchise development to e‐commerce. At the same time, however, marketers are challenged by several features of the Brazilian economy, including poor logistics, corruption, and state interventionism, among other threats. © 2016 Wiley Periodicals, Inc.     

Accounting information quality and trust as determinants of credit granting to SMEs: the role of external audit

This study analyses whether loan officers’ perception of the accounting information quality (AIQ) and the trustworthiness of SMEs are associated with a better willingness to grant them credit. Empirical evidence is obtained from a survey of 471 bank loan officers in Spain, who are asked to answer in relation to audited and not-audited firms. Using a Structural Equation Modeling (SEM) approach, the results obtained confirm that the loan officers’ willingness to facilitate SMEs’ access to credit is positively influenced by their general perception about the AIQ, but only if it is audited. In the case of not-audited firms, AIQ does not play a direct role in credit granting decision, but is relevant in trust formation. Besides, in the case of audited firms, only the “competence” dimension of trust is relevant, whereas in not-audited firms, both “competence” and “honesty” have an impact on credit granting. “Benevolence” does not have an influence in any case. The study has implications for SMEs, banks, policy makers and auditors.     

Exploring ethnic consumer response to crossover brand extensions

This research uses a social identity theory approach to investigate the impact of cultural identity on ethnic consumer response to ethnic crossover brand extensions—brands associated with one ethnic group that crossover into a product category associated with another ethnic group (e.g., McDonald's Café con leche). Study 1 demonstrates that the manner in which crossover brand extensions blend ethnic consumers' in-group and out-group cultural representations impact brand extension cultural fit and parent brand attitudes, and perceived ethnic target market impacts brand extension attitudes. Study 2 demonstrates that high ethnic embeddedness extensions strengthen ethnic consumers' self-brand connections. These findings provide managerial implications for practitioners considering a crossover brand extension strategy.     

Brand‐Specific Design Effects: Form and Function

Product design is inherently a key component of brand strategy. Accordingly, significant resources are invested to improve product and brand performance; however, foundations for understanding the role product design plays in influencing actual consumer opinions from the marketplace have not been fully explored in the literature. This paper develops a conceptual framework illustrating how two critical design factors—form and function—impact consumer opinion and delineate brand‐specific effects. Nonmonotonic effects are identified, as well as the interaction effects of the individual factors among the dimensions. A longitudinal model based on objective measures of form and function is tested with a data set developed from models available in the U.S. automotive market from 1999–2007; it includes 16 firms, 32 brands, and 137 products. The results indicate the relationships between factors of form and function are multifarious and complex, but clearly play a significant role in forming consumer opinions, although they do exhibit diminishing returns. The findings further indicate brand‐specific effects exist, and consumer opinions vary by brand. The findings provide foundations for understanding the interplay between product development and brand management. Overall, this research supports the notion that brand strategies can be supported through the management of design dimensions.     

A comparative study of codes of ethics in health care facilities and energy companies

Though written corporate codes of ethics have been touted as a panacea for the embarrassments and uncertainties of the past two decades, the absence of clear evaluation procedures severely compromises their usefulness. An ethnographic study comparing development processes and compliance outcomes in large health care facilities and energy companies shows that neither of the two industries has encountered much success with a codes of ethics program. Companies that distribute copies of their code of ethics seldom ensure the process is completed or that employees understand the purpose of the document, and staff responsible for the code give it a low priority relative to their overall responsibilities. Contrary to expectations, health care facilities are no more likely to develop or implement codes of ethics effectively than are energy companies. More extensive research is needed in order to generate the data necessary for the development of realistic standards for the evaluation of codes of ethics.Isaac D. Montoya, is President of Affiliated Systems Corporation, a management and research consulting practice specializing in the health care industry. He has worked with numerous hospitals, medical schools, and government entities in developing health care systems around the world. He has developed training programs for health care personnel, administrators, and Boards of Directors as well as taught at the University of Texas Health Science Center at Houston. He serves on a number of Boards of Directors and Federal grant review committees.Alan J. Richard, is a Research Assistant for Affiliated Systems Corporation. Recently, he helped prepare a statistical analysis of Ryan White funding priorities for Harris County HIV Services. He is currently engaged in an evaluation of cocaine abuse treatment modalities at Riverside Hospital in Houston, Texas.     

Emerging Technologies and Ethics: A Race-to-the-Bottom or the Top?

Does national success with an emerging technology require ethical sacrifices? This question is considered through the simultaneous consideration of ethics, investment, and outcomes in the nine jurisdictions that are making the largest investments in nanotechnologies—an important emerging technology. It is found that while ethical environment has no notable effect on pure and applied research, a more positive ethical environment is associated with measures associated with invention and commercialization. In summary, a race-to-the-top supports invention and commercialization of emerging technologies. A critical finding as it suggests that issues such as corruption and regulation could be critical in limiting the extraction of social and economic benefit from emerging technologies (like nanotechnologies).     

Does the technological sourcing decision matter? Evidence from Spanish panel data

This paper extends previous analysis of the choice between internal and external R&D to consider the effect of this decision on productivity. Existing empirical research confirms that there is a positive relationship between technological assets and firm performance. However, few works have attempted to identify whether the technological sourcing decision taken by the firm affects productivity. The main finding of this paper is that the technological strategy developed by the firm does affect productivity. This issue is particularly novel as it incorporates the technological sourcing decision taken by the firm. The results we obtain indicate that the technological sourcing decision affects the relationship between technological capital and productivity. Thus, our findings suggest that the decision between internal and external R&D matters.