A classification and evaluation of research in operations management

It is important that the first issue of a new journal devoted to research in a given subject area examine the general nature of research in the field at present, and indicate what type of research might be beneficially undertaken in the field in the future. It is also desirable for a new journal to consider the ways in which it will judge the general quality of its articles in the aggregate, relative to established journals in similar disciplines. That is, what criteria can and should be used, say five years hence to determine if the journal is a strong one? It is the purpose of this paper to consider these distinct, but interrelated questions. This will be done by classifying some recent OM research, commenting on what appear to be broad areas where more work might be done, and then suggesting some measures we might want to think about for evaluating papers published by the JOM in the future.     

INFLUENCE OF DEMOGRAPHIC FACTORS ON CONSUMER PURCHASING PATTERNS AND PREFERENCES FOR GROUND BEEF

A study of 198 household units in the Fort Collins, CO area was made to ascertain the importance of such factors as consumer age, income, education and marital status on the purchasing patterns for ground beef. Compared to younger consumers, older consumers tended to: (1) make more frequent purchases of ground beef; (2) buy less ground beef per purchase; and (3) select leaner ground beef. Households with gross incomes in excess of $25,000 tended to buy larger quantities of ground beef per purchase and bought leaner ground beef compared to households with less than $15,000 gross income. In making purchasing decisions, participants in the study considered leanness, visual appearance and price as the most important factors, while packaging and brand name were considered the least important factors.     

Vasectomy bonuses and completed family size in India

This paper discusses the consequences in rural India of a certain rational household decision function on the number of children born in the family when birth control opportunities are available. Households are assumed to choose whether or not to practice birth control after each child is born on the basis of maximising expected utility as a function of the consumption per head and the number of members in the family. Uncertainty arises on account of the different evaluation of children of different sexes. The model is then used to predict how completed family size would change if a government agency paid bonuses for smaller families.     

An approximation of the relative real per capita GDP of the People's Republic of China

This paper presents a rough estimate of the real per capita GDP of the People's Republic of China, relative to that of the U. S. and other countries, with a 1975 reference date.     

A useful scope for marketing

The debate over the nature and scope of marketing is far from settled, but the desire for change among marketers is apparent. It is urgent that marketers determine what the scope of their field should become as a necessary first step in developing an adequate definition. The effort so far has been somewhat haphazard with a variety of authors-extolling the virtues of their viewpoint. This article represents an attempt to add order to the search for a useful scope for marketing. To achieve this purpose, four norms are developed which seem suitable for testing the scope and definition of marketing. They include the level of abstraction norm, the norm of correspondence, the pragmatic norm, and the norm of simplicity. These four norms are first used to test two extreme positions and then to test a third compromise definition of marketing.