机遇,你抓对了么

正一旦他们看准并研究透彻了特定市场上的机遇,就会制定一套聚焦战略,将注意力牢牢锚定他们认为最佳的机会,这会让战略家们一次性收获一个领域的多个机遇,而非相互割裂的一个个机会机遇稍纵即逝。对于任何企业,抓住新的增长机遇都具有战略意义上的重要性,这种重要性体现在公司整体发展、业务创新、营销创意等各个方面。更重要的是,在新的竞争环境下,公司越来越看重变革与灵活,那么是否过去强调聚焦度的战略就不再重要?     

Impact of behavioral health problems on access to care and health services utilization

Access to specialists for treatment of behavioral health problems has become restricted in this era of capped budgets and reductions in Medicare and Medicaid reimbursement. Patients with multiple mental health problems may face additional barriers to obtaining needed health care services. The study's aim was to measure the impact of behavioral health problems on access to care and health services utilization for veterans and non-veterans and to determine the contribution of health system characteristics in the prediction of self-reported health services utilization. The study sample consisted of Vietnam veterans who participated in both the Vietnam Drug User Study (September 1971 Army discharges) and the Vietnam Era Study (25-year follow-up) (N=642), as well as a non-veteran cohort (N=197).     

Entry strategies for ‘planned giving’ donor products adopted by British charities: An empirical investigation

In April 2000 the British Government legislated to provide UK citizens with a wide range of tax concessions on charitable donations, enabling registered UK charities to develop and launch new donor products similar in form to the ‘planned giving’ instruments that for many years have been available to supporters of US nonprofit organisations. This paper presents the outcomes to a study of the progress so far achieved by a sample of 89 British charities in their attempts to introduce planned giving products. The investigation explored the roles of certain market and other situational factors in motivating charities to establish planned giving instruments, the antecedents and consequences of heavy investment in the marketing of these new donor products, the main marketing methods employed; and the respondents' perceptions of the major problems involved and barriers to successful introduction.     

Valuing New South Wales rivers for use in benefit transfer

The results from seven choice modelling applications designed to value improved river health in New South Wales are reported. These applications were designed to provide value estimates that could be used, through benefit transfer, to value improvements in the health of other rivers within the state. Because of limitations on the number of rivers that could be valued and populations sampled, a pooled model for use in benefit transfer was also estimated. The results indicate that both use and non-use values were found to exist for all catchments. In addition, value estimates were found to differ across catchments when populations resident within catchments were sampled. However, when populations resident outside catchments were sampled for two of these catchments, value estimates were found to be statistically similar. This indicates the importance of valuing improved river health in specific catchments by sampling populations within catchments. Yet, it also indicates that it is less critical to conduct multiple surveys of residents outside catchments to value improved river health.     

Farm-Level Economic Performance of Genetically Modified Cotton in Maharashtra, India

A study of the commercial growing of Bacillus thuringiensis (Bt) cotton in India, compares the performance of over 9,000 Bt and non-Bt cotton farm plots in Maharashtra over the 2002 and 2003 seasons. Results show that since their commercial release in 2002, Bt cotton varieties have had a significant positive impact on average yields and on the economic performance of cotton growers. Regional variation showed that, in a very few areas, not all farmers had benefited from increased performance of Bt varieties.