Category characteristics' effects on brand extension attitudes: A research note

Prior studies on attitudes towards brand extensions focus mainly on the effects of the perceived fit between the brand extension and the extension category. This exploratory paper contributes by describing two studies of how the following four extension category characteristics affect consumers' attitudes towards brand extensions: (1) the awareness set size; (2) the perceived similarity among existing brands; (3) the perceived category familiarity; and (4) overall category attitudes. Results from two studies suggest that consumers evaluate brand extensions more favorably when the awareness set size is small or when their attitude towards the extension category is favorable. Consequently, brand managers must analyze the extension category carefully when developing brand extensions.     

Food fight! Immigrant Street Vendors,Gourmet Food Trucks and the Differential Valuation of Creative Producers in Chicago

Immigrant street vendors in Chicago have fought for decades without success to change the restrictive and punitive city ordinance governing their work. The failure of the immigrant street vendors stands in marked contrast to the successful efforts of gourmet food truck entrepreneurs, who within only two years convinced the Chicago City Council to pass an ordinance permitting their work. The differential regulation of street vending reveals how local politicians use the rhetoric of the ‘creative’ city to justify building a city that appeals to young urban professionals, while simultaneously marginalizing the possibilities of working‐class immigrants to shape the city to their desires. This article aims to add to the literature on the politics of the creative class by demonstrating how discourses of creativity and entrepreneurialism get mobilized by competing interests, and how racial‐ethnic attitudes become integral to these discourses. The contrasting experiences of the vendors force us to ask: Why is the creativity of food truck entrepreneurs valued over the creativity of street vendors when, according to Richard Florida, creative class cities are supposed to be tolerant and immigrant‐friendly? Whose ‘creativity’ gets to be part of the ‘creative’ city? I draw on interviews with street vendors and a discourse analysis of media coverage of vending debates.     

Poverty,shocks and school disruption episodes among adolescents in KwaZulu-Natal,South Africa

While conventional explanations of drop-out and grade repetition acknowledge the role of socioeconomic factors, this paper uses data collected in a KwaZulu-Natal study of adolescents to investigate the explicit contribution of poverty and shocks to school disruption episodes. The asset-vulnerability framework developed by Moser and others is used to develop a poverty-based theory of school disruption. Evidence against such a theory is also put forward. The results indicate that the poverty-based theory accounts in part for school disruption. Poverty is predictive of school disruption, female adolescents are particularly vulnerable to drop-out episodes, and adolescent pregnancy emerges as an important influence. However, household shocks do not seem to predict school disruption. Programmes that offer incentives for school attendance and improving school quality are put forward as policy options for South Africa.     

From products to services and back again: Towards a new service procurement logic

This paper explores patterns in the process of buying complex services. While there is currently hype about a service-dominant logic, there are also indications of a diametrically opposed logic implying the objectification of services; a goods-dominant logic. This paper investigates how buyers of different kinds of services relate to these logics and how the degree of objectification of services varies during different stages of the procurement process. By highlighting the buyers' perspectives and how services are transformed over time, the paper expands on the current knowledge of service-dominant logic. The paper is based on individual and focus group interviews with buyers at eighteen large industrial firms.     

Can economic incentive help in reducing food waste: experimental evidence from a university dining hall

We show that a fixed financial incentive reduces the amount of food waste in an all-you-can-eat university-dining hall. Results indicate that the incentive increased the likelihood of students cleaning their plates, but did not affect the amount of food taken. These results raise important questions about implementing well-studied policies in modifying food consumption. An unintended consequence of the monetary incentive might have led students to consume relatively more food, thus encouraging unwanted eating habits.     

UPLIFTING THE RACE THROUGH DOMESTICITY: CAPITALISM,AFRICAN-AMERICAN MIGRATION,AND THE HOUSEHOLD ECONOMY IN THE GREAT MIGRATION ERA OF 1916—1930

Abstract

The transformation of African Americans into a working-class population began during the World War I Great Migration era. In response to the rise in racial intolerance and the urgency of migrants’ needs, the Pittsburgh Urban League was formed in 1918 in Pittsburgh, Pennsylvania. Using a historical case study, this article suggests that the League attempted to promote domesticity among married migrant women for the purpose of racial uplift. This paper examines the implications of this strategy for migrant households and Pittsburgh industry. The study explores the relationship between patriarchy and capitalism in the formation of working-class families by discussing the role of racial ideologies in this process. The author argues that studies of white women’s domesticity and reproductive labor also must address the ways in which race has affected their incorporation into capitalist class systems in countries where race is a central organizing feature of the political economy.     

An exploration of inter-functional integration in the new service development process

This article explores the nature of inter-functional integration in the new service development process through a detailed study of two new internal ICT services developed at one of Europe's largest service providers: Consignia, the UK postal service. The study develops a conceptual framework, incorporating dimensions of process, context and outcomes, to inform the analysis. The empirical findings reveal that the level and timing of appropriate functional stakeholders, influence of relationships with external stakeholders, formalisation and ownership of authority, shared understanding of goals and the influence of shifting organisational contexts act as critical factors underlying the nature of inter-functional activities and outcomes. Managerial implications and future research directions are drawn.     

Household labour supply in Britain and Denmark: some interpretations using a model of Pareto Optimal behaviour

This paper analyses the labour supply behaviour of households in Denmark and Britain. It employs models in which the preferences of individuals within the household are explicitly represented. The households are then assumed to decide on their labour supply in a Pareto Optimal fashion. Describing the structure of the household decision in this way allows preliminary results to be obtained on the internal weighting of utilities within the household.