Kurzfristige Maximierung von Gewinn,Umsatz oder Absatz und langfristiges Gewinnstreben der Unternehmung

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Die gesamtwirtschaftlichen Funktionen der Werbung

Ohne ZusammenfassungDiese Arbeit geht auf einen Vortrag zurück, der in der Nationalökonomischen Gesellschaft in Wien im Oktober 1964 gehalten und im Walter-Eucken-Institut, Freiburg, im Mai 1965 wiederholt wurde. Ich bin in Wien den Herren Professoren A. Mahr und Th. Pütz, Herrn Universitätsdozent Dr. F. Redl () sowie Herrn Chefredakteur H. Knapp, in Freiburg den Herren Professoren F. A. v. Hayek, J. Heinz Müller und A. Oberhauser und Herrn Dr. J. Klaus sowie meinen Assistenten, Herrn Dvw. P. Richter, Herrn Dvw. K. Läufer und Herrn Dvw. F. Klosinski, und schließlich meiner Frau für wertvolle Anregungen verpflichtet.     

Corporate Social Responsibility as Subsidiary Co-Responsibility: A Macroeconomic Perspective

Recent discussion on Corporate Social Responsibility (CSR) mainly focuses on two aspects of CSR: from a technical perspective, CSR aims to improve ethical standards in the organizational decision-making process, and should guarantee that management practices are in accordance with commonly accepted standards of behavior. From a political perspective, CSR describes corporate engagement with ecological and social issues that extend beyond the firm’s economic activities. The latter perspective in particular leaves unclear whether such corporate contributions to solve environmental and societal problems should be seen as voluntary additional services or whether corporations bear specific duties in this field. Based on the tenet of subsidiarity derived from Catholic thought, this article emphasizes that the common interpretation of CSR should be extended by a third perspective that addresses corporations as intermediate actors bearing specific subsidiary co-responsibilities in society.     

Insurance for Technology Adoption: An Experimental Evaluation of Schemes and Subsidies with Maize Farmers in Mexico

For farmers in developing countries, the combination of both risk aversion and the lack of insurance is often a major impediment to adoption of productivity‐enhancing technologies, such as higher yielding hybrid seed. In a framed field experiment with Mexican maize farmers, we investigate whether bundling hybrid seed with an insurance scheme can increase its adoption, while also controlling for risk aversion. We test insurance schemes with different levels of risk coverage and premium subsidies and find that (1) all schemes significantly increase the degree of adoption of the higher yielding seed, (2) partial insurance schemes perform worse than full insurance, (3) weather index insurance with geographical basis risk performs no worse than indemnity insurance, and (4) premium subsidies significantly increase the adoption effect of indemnity insurance, but not that of index insurance.     

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Ohne ZusammenfassungAus dem Italienischen übertragen von Dr. Hans Fried, Wien