Web-Based Menu Design: A Conjoint Value Analysis

ABSTRACT

This study explores the primary factors associated with online restaurant menu design, including trust, familiarity and recognizable patterns, branding consistency, psychological triggers, and utility (or ease of use). In order to assess the causal link between online menu design and consumer behavior, conjoint value analysis was employed. Sample menus were modeled such that the attributes of the five factors represent the independent variables with the responses indicating consumers’ preferences serving as the dependent variable. The study’s findings suggest that trust is paramount, followed by familiarity and recognizable patterns. Surprisingly, our analysis indicates that utility was the least important factor.     

Magazine Readership Patterns

A nationwide life style survey served as the basis for exploring women's magazine exposure behavior. Seven magazine exposure patterns were identified using factor analysis and interpreted on the basis of the common content of the magazines representing each pattern. Comparison of the findings of this study with prior studies suggested that media patterns are relatively stable over time.     

Understanding perceptions of professional attributes using conjoint analysis

It is imperative that academia prepare students to meet industry expectations. To that end, this study explores perceptions of professionalism including attributes that are considered to be indicators of future job performance and how they differ among hospitality students, faculty, and industry representatives. Using conjoint analysis on a large data set gathered during a major industry trade show, the results indicate practitioners place tremendous emphasis on interpersonal skills, interview preparation, ability to work with others, and alignment with the organizational culture when deciding whom to hire. Differences among groups are discussed, and resulting inferences on managing related perceptions are addressed.     

Friendly Fire? The Impact of US Antidumping Enforcement on US Exporters

While there has been considerable interest in recent years in the role of macroeconomic determinants of antidumping actions by the United States and other traditional users, on the one hand, and the determinants of the growing global usage of this trade policy instrument, on the other, there has to date been no systematic exploration of the motivations for the significant number of foreign antidumping cases filed against US exporters. Several observers have remarked that the growing number of foreign users of antidumping might threaten US exporters, but the determinants of these actions have not been examined. That is the purpose of this study. We find that these actions are in part explained by macroeconomic forces and as a response to US export superiority in particular sectors, however a significant role (and larger than found for global antidumping more generally) is played by retaliation for US trade policy actions. JEL no.  F13     

Bounded rationality in laboratory bargaining with asymmetric information

Summary. This paper reports an experiment on two-player sequential bargaining with asymmetric information that features some forces present in multi-round monopoly pricing environments. Buyer-seller pairs play a series of bargaining games that last for either one or two rounds of offers. The treatment variable is the probability of continuing into a second round. Equilibrium predictions do a poor job of explaining levels of prices and treatment effects. As an alternative to the conventional equilibrium model, we consider models that allow for bounded rationality of subjects. The quantal response equilibrium model captures some of the important features of the results.Received: 30 April 2003, Revised: 10 December 2003, JEL Classification Numbers: C78, D82, D42, C91. Correspondence to: Timothy N. CasonThis research was funded in part by the National Science Foundation (SBR-9809110). The experiments were run at the Economic Science Laboratory of the University of Arizona and the Krannert Laboratory for Experimental Economic Research at Purdue University, using the z-Tree software developed at the Institute for Empirical Research at the University of Zurich (Fischbacher [8]). David Cooper, Rachel Croson, Charles Noussair, an anonymous referee, and conference participants at the Economic Science Association and the Society for the Advancement of Economic Theory meetings provided helpful comments. Timothy ONeill Dang, Thomas Wilkening and Marikah Mancini provided expert research assistance.     

SUPPLY RESPONSE IN THE AUSTRALIAN SHEEP INDUSTRY: A CASE FOR DISAGGREGATION AND DYNAMICS*

Microeconomic capital goods theory was utilised to provide a theoretical framework on which a dynamic econometric model was based. Econometric procedures were then employed in an analysis of sheep producers' decision making regarding the annual supplies of wool, lamb and mutton, and annual changes in the inventory levels of sheep, lambs and ewes maintained for breeding purposes. Estimates show that wool prices provide the long-run stimulus for increases and decreases in the sheep flock while mutton and lamb prices are responsible for short-run changes in flock composition. Substitution between sheep and beef cattle is of considerable importance although no significant substitution between sheep and cropping could be found. Seasonal conditions proved to be an important short-run supply shifter, affecting both numbers and composition of the sheep flock.     

Labor relations at the shop floor level

The tenacious myth that a free economy and free society impoverish working people undergirds modern government interference in labor markets and legal privilege for adversarial labor unions. Managers are concerned about harmony and productivity at the shop floor level. The opposite characteristics of conflict, disco-ordination and inefficiency are anathema. Most of the union difficulties managers must cope with at the shop floor level stem from a fundamental source, namely the philosophy of collectivism. This paper analyzes the fable of labor's disadvantage, wage determination under personal and impersonal conditions, public policy toward labor contracts and the role of businessmen in making labor markets operate more efficiently.     

New venture strategies: Theory development with an empirical base

The strategy focus of over 2500 new ventures across six different industries was examined to identify what dimensions coalesce into distinct configurations. The supposition that traditional strategy typologies are inadequate to describe the breadth of differentiation exhibited among new ventures was supported. Factor and cluster analysis revealed six generic new venture strategy archetypes that can be distinguished along two dimensions; scope of segmentation, and product vs. marketing emphasis. The extent to which the archetypes tend to dominate in different industries was found to vary according to the industry's position on the industry supply chain. Strategies with a narrow scope of segmentation tended to prevail in industries near the end of the supply chain, whereas those that adopted a broad approach tended to predominate in industries near the beginning or middle of the supply chain.