Truth in Investing: The Need for Legislation

This paper shows that a wide variety of techniques are used to calculate yields on consumer investment instruments. No regulation comparable to the Federal Reserve System's Truth in Lending statute (Regulation Z) exists to standardize yields on consumer investments, and thus the consumer is not given the information necessary to make proper comparisons among alternative investments. The paper reviews yield calculation methods and reinvestment assumptions; it also examines the potentially deceptive use of Treasury bill yields as the ceiling for bank and thrift accounts. In order to reduce confusion and standardize reported yields, it is proposed that disclosure be required of both the simple yield and the annualized effective yield, assuming reinvestment at the initial rate of return.     

United States Trade in Consumer Products

The United States has experienced a large trade deficit in consumer products. This paper argues that the deficit is due in part to the institutional and behavioral frameworks in which consumer products are marketed. The existence of an effective mass distribution system, a large market relative to promotion expenditures and the change-orientation of the consumer can influence greatly the ability of nations to expand markets and stimulate sales of consumer products. These factors prevalent in the American economy have attracted imports. In contrast, their absence in the economies of our trading partners has limited our access to foreign markets. Policy implications of this situation and areas for further research are identified and discussed.