Motivations of educational tourists in non-English-speaking countries: the role of languages

ABSTRACT

Learning a language or improving one’s foreign language skills may be a key motivator for students to decide to participate in an exchange program as well as choose the destination for their studies. Nevertheless, studies on educational tourism are limited, and there is no research on the motivations of students visiting non-English-speaking countries. To fill this gap, this paper aims to examine the motivations of university students in non-English-speaking destinations by using the push-and-pull framework. Primary data were collected through an online survey from 190 and 205 students who participated in mobility programs in a Spanish university and in a German university respectively. Empirical findings reveal that languages are a key motivating factor for either growing personally through cultural enrichment, or growing professionally. Furthermore, these data allow generic recommendations so that the destinations can attract a larger number of international students.     

Toward an understanding of online information processing in e-tourism: does national culture matter?

Tourism is undoubtedly among the industries that better reflect the effects of globalization, technological advances (i.e. the Internet) being one of the most relevant drivers. Given the current market saturation of this sector, a better understanding of how tourists from different cultures process online information and forge their attitudes and behavioral intentions is called for. Nevertheless, national culture may have a major influence on the effectiveness of online tourist marketing activities. This study contributes to the extant body of knowledge via the analysis of the influence of perceived risk on how tourists process the information while browsing a tourist destination website, form their attitudes and behavioral intentions toward the destination. The effect of national culture on such antecedents is examined via a cross-cultural research to compare Spanish and British cultures. A theoretical model is proposed to integrate the effect of perceived risk and variables regarding technology acceptance on tourist responses.     

Sustainability and visitor management in tourist historic cities: the case of Santiago de Compostela,Spain

Tourism has a leading role in heritage cities and this implies a major challenge. The overall objective of this paper is to evaluate the performance of tourism planning and management with the view of achieving sustainable tourism in the historic center of Santiago de Compostela, Spain. The study addresses topics collected during a long research process of more than 10 years, such as strategic tourism plans, the implementation of quality management systems for tourism, the tourist supply and the regulation of flows. The results show a destination that has introduced alternatives to improve the tourism experience and diversify its offer beyond the Camino de Santiago. There is also growing concern in promoting the sustainability of the historic center. From our point of view, the strengthening of synergies between the different agents involved in the tourism sector of the city has been a key factor in dealing with this situation. However, in this sense, the main problem which is decongesting the tourist flows to the cathedral and its surroundings is still unresolved.     

Trust,religion, and cooperation in western agriculture, 1880–1930

This article explores the role of culture in encouraging the diffusion of cooperation for the production and marketing of agricultural products, an organizational innovation that can be related to technical progress in the rural sector and higher living standards for farmers. The results of the zero‐inflated negative binomial (ZINB) pooled regressions show that trust and religion were significant determinants of the diffusion of cooperatives among farmers in western countries. Results of the logit portion of these regressions suggest that the density of production was positively related to cooperation and that cooperation decreased where higher inequality in land distribution predominated.     

Small Firms as International Players

In this paper, using aggregate data from the U.S Bureau of Economic Analysis, the author explores the strategies small U.S.-based foreign investing firms follow in their international activities. The aggregate study supports the findings of an earlier study of a few small firms with international activities. These firms have a lower-than-expected tendency to form minority-owned affiliates abroad. An analysis of the industries in which these small foreign investing firms operate supports the notion that these firms follow specific strategies uncovered in the small-scale study. Finally, the paper ties the findings to alliance strategies of small firms.     

Double talk—The political economy of eastward enlargement of the EU

There is an inherent ambiguity in the attitude of the EU towards eastern enlargement. On the one hand, since the Gothenburg Council of June 2001 the EU appears to be at last on the brink of a first round of eastward enlargement. On the other hand, the major internal reforms in the EU which are essential if enlargement is to take place have so far made only unsatisfactory progress. What are the reasons for this situation? What are the perspectives?     

Ethical Culture and Employee Outcomes: The Mediating Role of Person-Organization Fit

We build on limited research concerning the mediation processes associated with the relationship between ethical culture and employee outcomes. A multidimensional measure of ethical culture was examined for its relationship to overall Person-Organization (P–O) fit and employee response, using a sample of 436 employees from social economy and commercial banks in Spain. In line with previous research involving unidimensional measures, ethical culture was found to relate positively to employee job satisfaction, affective commitment, and intention to stay. New to the literature, ethical culture was also found to be associated positively with employee willingness to recommend the organization to others. These effects were observed even when perceptions of P–O fit were controlled. Importantly, ethical culture was also positively related to overall P–O fit, which in turn, partially mediated the relationship between ethical culture and employee outcomes. Our findings add to studies that focus on the importance of the degree of ethical congruence between the individual employee and the organization. They suggest that ethical culture, with its expected impact on virtuousness and emotional well-being, will positively influence outcomes independently of the degree to which there is a match between employee and organizational values.