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71.
Several theoretical approaches have been put forth to predict and explain the effects of teleconferencing technologies. One approach is to examine the functions of nonverbal signals and to make predictions based on the fact that different teleconferencing technologies allow nonverbal communication to different extents. One of the functions of nonverbal signals is to allow the listener to provide feedback to the speaker in a communication. Prior research has shown that such feedback enhances listener comprehension. In this study, it was hypothesized that different teleconferencing technologies would allow different levels of feedback based on their ability to accommodate nonverbal signals, and this in turn would affect comprehension. An experimental study was conducted to compare comprehension, feedback, and satisfaction in telephone and computer conferencing. The study confirmed that comprehension and speaker satisfaction are related to feedback, but failed to show a relationship between listener satisfaction and feedback. No difference in comprehension, listener, or speaker satisfaction was observed across teleconferencing technologies. Role-related differences were observed between the speaker and the listener. It is suggested that the effects of teleconferencing technologies can be mapped systematically by examining each of the functions of nonverbal signals, one at a time. 相似文献
72.
Richard J. Fox Srinivas K. Reddy Bharat Rao 《Journal of the Academy of Marketing Science》1997,25(3):242-255
Marketers frequently include promotional stimuli which elicit some form of response from the recipient among the tactics used
to market products or services. Print ads, including 800 numbers which allow consumers to respond, and direct mail campaigns
are examples of such activities. Promotions of this nature are often repeated a number of times, thus providing several opportunities
to respond. Understanding consumer response to such campaigns is critical for more efficient design and use of these activities.
A conceptual framework of response to repetitive stimuli is proposed, and stochastic models of alternative response patterns
are developed. Alternative contexts in which such models are useful are also noted. Variations of the models are provided
for those situations when only a fraction of the target population will ever respond. Estimation of model parameters is discussed,
and data from actual campaigns are used to demonstrate how to apply the models.
He received his Ph.D. in mathematical statistics from Michigan State University. He joined the Terry College of Business after
a 15-year career in industry, including 10 years in consumer research at Procter & Gamble. His research interests include
discrete choice models, market response to promotional stimuli, forecasting marketing potential from initial sales results,
and, in general, applications of quantitative methods to business problems. He has published articles in such journals as
theAnnals of Mathematical Statistics, Annals of Statistics, Journal of the Academy of Marketing Science, Journal of Retailing, and theJournal of Advertising.
He earned his Ph.D. at Columbia University and has served as assistant and associate professor of marketing at New York University,
as visiting assistant professor at Columbia University, and as visiting associate professor at the University of California,
Los Angeles. He is a member of the editorial review boards ofMultivariate Behavioral Research andJournal of Marketing Channels. He has published in theJournal of Marketing Research, Journal of Marketing, andManagement Science, among others. His research interests include the study of brand extensions, relationship marketing, strategic alliances,
and television program scheduling.
He received his Ph.D. in marketing from the University of Georgia. His current research interests include marketing strategy,
strategic alliances, relationship marketing, and the implications of new technologies on business research and practice. He
has published in various conference proceedings and theInternational Business Review. 相似文献
73.
饶会林 《上海市经济管理干部学院学报》2003,(1)
城市发展战略是城市管理导引的主导性环节。城市产业发展战略是城市发展战略的核心内容。在当前形势下,我国城市产业发展战略面临以下三大课题:面对“入世”对我国提出的挑战和机遇,城市产业应提出“应对战略”;面对知识经济的到来和我国与发达国家存在的差距,城市产业应提出“追赶战略”;面对我国城市产业发展自身长期存在的不协调和不适应问题,城市产业应提出“调整战略”。 相似文献
74.
1.风险投资的实质风险投资(venturecapital),在国外又称创业投资,是指将资金投入到快速成长的、具有高度不确定性的未上市中小企业,以期获得高收益的投资行为。风险投资家以专业知识主动参与经营,使被投资企业能够健全经营、迅速成长,风险投资家可在被投资企业成功后,将所持有股票卖出,收回资金及其高额利润,再投资于另一新创企业,复始进行中长期投资并参与经营。风险投资家以获取股息、红利及资本利得为目的,其最大特征是甘冒较大风险以获取巨额资本利得。与其他投资相比,风险投资的特殊性在于其投资收益是通过转让风险企业的股权而实现增… 相似文献
75.
76.
In this note, we make some remarks on the construction of sequences of independent identically distributed random variables and of Markov chains concretely on a probability space (Ω,A,P). We also show that there are non non-trivial martingales of exponential type. 相似文献
77.
This study investigates the relative influences of professional values and selected demographic variables on the ethical perceptions of services marketing professionals. The relationship between ethical perceptions and ethical judgments of service marketers is also examined. The data were obtained from a mail survey of the American Marketing Association's professional members of service industries. The survey results indicate a positive relationship between a service professional's professional values and his/her perceptions of ethical problems. The results also suggest that ethical judgments of a service professional can be partially explained by his/her perceptions of ethical problems. Implications of the research findings were discussed.
Anusorn Singhapakdi is Associate Professor of Marketing at Old Dominion University. His research has been primarily in the areas of marketing/business ethics. He published in various journals such as Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Macromarketing, Journal of Personal Selling & Sales Management, and Journal of Public Policy & Marketing. He has presented papers at various professional conferences including the American Marketing Association and the Academy of Marketing Science.C. P. Rao is Eminent Scholar and William B. Spong Chair in Marketing and International Business at Old Dominion University. He has also served on the Marketing faculty at the University of Arkansas and at the Indian Institute of management. He participated in the ICAME program at Stanford University. Dr. Rao was awarded the C.P.M. (Certified Purchasing Manager) by the National Association of Purchasing Manager. Dr. Rao is a frequent contributor to many leading journals and has received the Distinguished Faculty Research Award in the College of Business Administration at the University of Arkansas three times.
Scott J. Vitell is Associate Professor and Phil B. Hardin Chair of Marketing at the University of Mississippi. His work has appeared in the Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of Macromarketing, Journal of Personal Selling & Sales Management, and Research in Marketing as well as various other journals and proceedings. 相似文献
78.
79.
In this paper, we consider the case of finite time dimension in the panel stationarity tests with structural breaks. By fixing T, the finite sample properties of the tests for both micro (T small and N large) and macro (both T and N large) panel data are generally greatly improved. More importantly, the derivation of the tests for finite T and , as opposed to joint asymptotic where N and simultaneously, avoids the imposition of the rate condition making the test valid for any (T, N) blend. Four models corresponding to the usual combination of breaks are considered. The asymptotic distributions of the test are derived under the null hypothesis and are shown to be normally distributed. Their moments for T fixed are derived analytically employing Ghazal’s corollary 1. The case with unknown breaks is also considered. The proposed tests have generally empirical sizes that are very close to the nominal size. The Monte Carlo simulations show that the power of the test statistics increases substantially with N and T. 相似文献
80.
International Advances in Economic Research - The share of world trade attributed to intra-firm trade is large and fast-growing. This paper offers new information on the welfare outcome of these... 相似文献