Face to face and telephone surveys in terms of sampling representativeness: a multidimensional analysis

This paper analyzes sample structure in a survey-based research project using both face-to-face and telephone survey techniques, at a time when the telephone survey has completely ousted the face-to-face survey; particularly in electoral studies. Multiple Correspondence Analysis is applied to the data from a political poll conducted prior to regional elections held in Spain’s Autonomous Community of Galicia in which half of the questionnaires were administered by telephone and the other half via face-to-face interview. Unlike other studies—that use a partial approach based on bivariate analysis—this one examines all the sociodemographic variables simultaneously.     

Underidentification?

We develop methods for testing that an econometric model is underidentified and for estimating the nature of the failed identification. We adopt a generalized-method-of moments perspective in a possibly non-linear econometric specification. If, after attempting to replicate the structural relation, we find substantial evidence against the overidentifying restrictions of an augmented model, this is evidence against underidentification of the original model. To diagnose how identification might fail, we study the estimation of a one-dimensional curve that gives the parameter configurations that provide the greatest challenge to identification, and we illustrate this calculation in an empirical example.     

Effects of Mergers and Acquisitions on Shareholder Wealth: Event Study for Latin American Airlines

This study analyzes the effect of changes in corporate control on the way shareholders benefit from the announcements of selling and buying airlines, thus contributing to the literature on mergers and acquisitions (M&As) in emerging markets. Using a methodology of event study, including GARCH and OLS models, we find evidence that some selling companies obtain abnormal returns that are statistically significant after the announcement of the M&A. However, when the merger is not strategic, the companies present statistically significant negative abnormal returns. The results are not conclusive when analyzing the effect on the value of the buying companies.     

Strategic Versus Tactical Nature of Sales Promotions

Sales promotions (SP) are short‐term instruments usually designed to yield an immediate sales effect. Previous research has suggested that SP can be seen as detrimental to a brand's consumer franchise/equity as, in the long term, SP deteriorates brand value. In this paper, we theoretically broaden the scope of SP research relation to the following topics: strategy concept, marketing strategy, the Integrated Marketing Communication (IMC) concept, the specific nature of each SP instruments and the underlying processes associated with consumer uptake of SP. We present findings that illustrate managers' perceptions of the positioning of SP instruments. We argue that the strategic nature of SP needs to be incorporated into marketers' research agendas.     

An International Capital Budgeting Experiential Exercise

This article describes an experiential exercise that uses a brief simulation model intended to introduce undergraduate international finance students to the complexities in corporate investments in foreign countries. Use of the model requires one or preferably two class periods. Student learning goals include: (a) understanding how different patterns of deviations from purchasing power parity can alter an international capital investment's profitability in dollars, (b) evaluating the tradeoffs of different financing options under violations of interest rate parity, (c) promoting discussion of ethical considerations in international investments by asking the student to decide whether to engage in local infrastructure investments and facilitation payments, and (d) gain experience in foreign investing under uncertain conditions.     

Domestic transport infrastructure and firms’ export market participation

Investment in transport infrastructure reduces the cost of distance and enables firms to establish contacts over larger distances. Using data from a panel of Spanish manufacturing firms and geographic information system techniques, this article studies the impact of domestic transport cost reductions on firms’ export market participation, taking into account the role of entry costs and other firm characteristics. We estimate dynamic probability models, controlling for the unobserved heterogeneity of firms and for the simultaneity of firms’ export and location decisions. Our results demonstrate a positive effect of domestic transport infrastructure improvements on small and medium-sized firms’ probability of exporting.     

New Voting Correspondences Obtained from a Distance-Based Framework

We focus on voting methods that can be described from the information contained in the paired comparison matrix, trying to minimize some type of distance with respect to unanimously good situations. In this context, we obtain a new Voting Correspondence family and, to a certain extent, a new voting method belonging to it, called the Lexicographic MaxMin, and we analyze them with respect to some individual rationality properties like Monotonicity and Participation.     

Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty

Loyalty programs have become a key tool in retailer marketing strategies. In order to manage client heterogeneity adequately, companies have implemented different types of programs: reward programs (RP), loyalty cards (LC) and VIP programs. This paper explores the effects of these three types of programs and provides a comparative analysis of the influence that these three types of programs have on the affective loyalty towards the retailer of customers participating in them. Results show that VIP programs are the most effective in achieving customer affective loyalty, whilst people taking part in reward programs and loyalty card schemes evidence no differences in their affective loyalty towards the store. It can thus be concluded that clients who are loyalty card holders do not value the intangible rewards (preferential treatment) they receive from the store.     

Relevance of trade facilitation in emerging countries' exports

The objective of this article is to analyse trade flows in emerging nations with a maritime boundary, where trade facilitation plays a decisive role in their international development. In order to detect possible patterns in performance, we apply the economic approach of gravity models using the World Bank Logistic Performance Index (LPI) as a good proxy of trade facilitation. The results of the estimation lead to the conclusion that the more complex the transportation of goods is, the more influential the logistics indicator, trade facilitation being most prominent in Middle East exporters.