Lohnimpulse und Wirtschaftswachstum — eine Simulationsanalyse für die Eurozone

Since the global financial and economic crisis, the question has arisen whether a policy of wage restraint could lead the European crisis countries back onto a more stable growth path. Using simulation calculations for varying wage setting strategies in Europe through 2030, the advantages and disadvantages of such a scenario can be discussed. One of the main findings is that temporary wage restraint in the economically weak countries only works as a means to regaining competitiveness if accompanied by other economic policies at the European level. These policies include higher wage growth in the economically stronger countries, transfer payments to foster investments and the acceptance of higher inflation rates in the eurozone.     

Choosing the Right Metrics to Maximize Profitability and Shareholder Value

There is an ever-present need for managers to justify marketing expenditures to the firm. This can only be done when we can establish a direct link between marketing metrics and future customer value and firm performance. In this article, we assess the marketing literature with regard to marketing metrics. Subsequently, we develop a framework that identifies key metrics that firms should focus on that can give a firm a better picture of how they got to where they are now and insights towards how they can continue to grow into the future. We then identify several organizational challenges that need to be addressed in order for firms to build the capabilities of collecting the right data, measuring the right metrics, and linking those metrics to customer value and firm performance. Finally, we offer guidelines for future research with regard to marketing metrics to help firms establish successful marketing strategies, measure marketing effectiveness, and justify marketing expenditures to top management.     

Unlocking the power of marketing: understanding the links between customer mindset metrics,behavior, and profitability

Recent evidence about the central role played by perceptual constructs in driving performance outcomes has produced a renewed interest in studying customer mindset metrics (CMMs; e.g., satisfaction, service quality, and loyalty intentions). However, we still lack a proper understanding of how (i.e., process) and to what extent (i.e., magnitude) these CMMs ultimately translate into profitability at the customer level. In this study, we integrate CMMs into an individual-level framework of customer behavior and profitability and provide a conceptual understanding of the process through which these metrics influence customer profitability. Specifically, we propose three mechanisms through which CMMs affect customer behavior and profitability: behavioral effect, marketing effectiveness effect, and marketing efficiency effect. We empirically test this framework across two distinct contexts, a B2B high-tech firm and a B2C telecommunications firm. The results demonstrate that these unobservable CMMs have a significant and multi-dimensional impact on customer behavior and customer profitability. Furthermore, we compute the increases in customer behavior and customer profitability that each firm can expect due to increases in CMMs to help firms improve resource allocation and make better decisions about how much (and when) to invest in CMMs.     

Ökonomische Wurzeln des Populismus

Increasing populism in developed Western countries such as Germany can be traced to various causes, including economic ones. In these countries, advancing globalisation and technological progress lead to labour market and income effects that have had a negative impact on certain groups of people (wage reduction, increase in the risk of unemployment). The fear of such developments — whether justified or unfounded — results in the desire for political decisions that push back the catalysts of these economic developments. Therefore, international trade with low-wage countries and labour saving technological progress in particular often breed populist parties.     

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Ohne Zusammenfassung     

Industry margins and the business cycle: Some new microeconomic evidence

Analysis of margin flexibility is an important item on the research agendas in macroeconomics and industrial economics. Using a new panel data set for U.S. manufacturing industries, we offer new evidence on the cyclical sensitivity of price-cost margins and on the concentration-margins debate in industrial organization.