Machiavellian marketing: The development of corporate lobbying in the UK

Political lobbying by business has grown considerably in recent years. This paper considers its relationship with marketing communication and marketing. Niccolo Machiavelli, in “The Prince”, gives a practical treatise on how to use power and the influences upon the ruler. It is argued that the role of the political lobbyist and corporate campaigner is a modem reflection of Machiavelli's ideas. The literature on lobbying and corporate campaigning in the UK is reviewed and there is an assessment of the insights which marketing can bring to this growing area. The paper presents a working definition of corporate lobbying and campaigning, and an indication of the scale of activity in the UK. A practical research programme for marketing researchers in this significant area is outlined. Some recent cases from current research are given with an outline of some of the core reasons for the growth of “Machiavellian Marketing”.     

国有企业董事提名最佳范例

国有企业在加拿大经济中扮演着重要角色，但国企公司治理缺失却是不容忽视的问题。治理的核心是董事会建设。而是否具有能力非凡的董事，能否选举出合适的董事会主席，是制约国有企业董事会效率的两大因素。     

Willingness to pay for publicly-financed health care: how should we use the numbers?

This paper addresses the question of how willingness to pay (WTP) values in health care evaluation can be used by policy makers. The way in which WTP values are used depends on from whom values are elicited and whether the good concerned is privately-financed or publicly-financed through taxation. Thus, four possible uses of WTP values are identified. The focus is on the two uses which arise in the publiclyfinanced situation. ‘Conventional’ use of WTP values, where the decision as to whether or not to provide a service depends upon whether or not WTP values are greater than total cost, applies only in the privately-financed, and not publiclyfinanced situations. The situations with publicly-financed goods are more complex. The use of WTP values for publicly-financed goods is justified and illustrated.     

Rural and Regional Australian Public Accounting Firm Services: Service Provision,Concerns and Tensions

Public accounting firms provide a necessary and important service for rural and regional areas. However, the provision of high‐quality services is hindered by a number of factors. This paper reports the findings from a large‐scale survey of professional accounting firm practitioners located in rural and regional Australia, identifying factors causing concerns and tensions and quantifying their scope and importance. Prominent concerns and tensions identified include adverse effects arising from the employment market, communications technology developments and legislation such as the Corporate Law Economic Reform Program (Audit Reform and Corporate Disclosure) Act 2004 and the Financial Services Reform Act 2001.     

Convenience and choice for consumers: the domestic acceptability of canned food between the 1870s and 1930s

Canned food once represented an astonishingly innovative technology although it is now largely ignored in food discourse. As with so much in our lives, familiarity renders an object invisible. To explore the changing social significance of canned food, as the format developed from scientific curiosity to domestic ubiquity, this paper examines reports in The Scotsman newspaper from the late 1870s to the 1930s. Although canned foods were slow to break into the mass market they were little short of revolutionary in the way they brought new tastes from across the world to ordinary British households. A few cans in the larder provided simple storage and reassurance that the unexpected visitor could be fed – perhaps with something a little out of the ordinary. Against this background of quiet assimilation into our food culture, canned food has been controversial and provided an unwitting rehearsal for contemporary food narratives. In these old newspapers, it was somewhat surprising to find reports of disquiet that are recognizable in our own times – the convenience of canned food posed a threat to culinary skills; questions were raised about the nutritional value and safety of processed food; we had become excessively reliant on imported food and disregarded our own produce.     

Using contingent valuation to elicit public preferences for water fluoridation

The methods and results of a contingent valuation survey to elicit public preferences for water fluoridation are reported. The study demonstrates that not only is it important to acknowledge that there will be losers from the introduction of such a programme but that losers must be allowed to express a value for the magnitude of their perceived loss. Two methods of valuing this loss are explored. Conventional willingness to accept compensation questions are compared with questions in which losers are asked to state their willingness to pay to prevent their water being fluoridated. The results provide tentative support for asking willingness to pay to prevent questions instead of willingness to accept questions when evaluating certain types of public good. The issue of protest responses in contingent valuation surveys is also highlighted and discussed.     

Quality Competition, Insurance, and Consumer Choice in Health Care Markets

In this model, insurance offering a choice of hospitals is valued because consumers are uncertain which hospital they will prefer ex post. A competitive insurance market facilitates tacit price collusion between hospitals; high margins induce hospitals to compete for customers through overinvestment in quality. Incentives may exist to lock in market share via managed-care plans with less choice and lower prices. As technology becomes more expensive, the market increasingly offers too little choice. A pure managed care market may emerge, with underinvestment in quality. Relative to a pure insurance regime, however, all consumers are better off under managed care.     

‘All they lack is a chain’: lean and the new performance management in the British civil service

The adaptation of lean techniques in public services is viewed as an innovative managerialist response to government demands for more efficient services amidst large reductions in public spending. This paper explores workers' experiences of the impact of lean on work organisation and control and provides new insights into developments within contemporary back office clerical work.     

The Pensions Green Paper: A Generational Accounting Perspective

In this note we show how the policy proposals contained in the government's Green Paper on pensions (DSS, 1998) affect the long term sustainability of the UK's public finances and redistribution between current and future generations. Using the methodology of generational accounting we show that the proposals in the Green Paper will marginally increase the tax rise needed to ensure intertemporal solvency, and slightly worsen generational imbalances. The effect of implied changes in National Insurance Contributions, and the fiscal and generational implications of fully funding the proposed State Second Pension, are also discussed.