Energy in the Asian-Pacific Region

The Asian-Pacific region is undergoing massive development. Most of the nations in the area have growing populations and growing economies. Many nations in the region are changing from a low-energy, village-based agrarian lifestyle to one of high-energy usage which is manufacturing and urban-based. This paper discusses the impact of demographic and social change on the energy supply and demand patterns in the region, on global energy resources and on the trade in those resources.     

Is Marriage Poisonous? Are Relationships Taxing? An Analysis of the Male Marital Wage Differential in Denmark

Differences in the pattern of marriage, cohabitation, childbirth, and intrahousehold specialization between the United States and Denmark, as well as a rich, register-based panel sample of about 35,000 young Danish men, are exploited to shed light on the nature of the male marital wage differential. The results indicate that failing to control for cohabitation can seriously bias estimates of the marital wage differential, that marriage is a more selective state than cohabitation, and that specialization may explain some of the marital wage differential in the United States but not in Denmark. In Denmark, by contrast, there is evidence that fatherhood has a significant impact on earnings.     

Factors Influencing Successful Brand Extensions

Organisations frequently follow brand extension strategies. This paper investigates the impact of category similarity, brand reputation, perceived risk and consumer innovativeness on the success of brand extensions in FMCG, durable goods and services sectors. A set of hypotheses were developed and tested in a study amongst 701 consumers. The findings show that extensions into categories more similar to the original brand tend to be more readily accepted. Likewise, the reputation of the original brand is an important factor influencing the success of the extension. These findings are consistent across FMCG, durable goods and services brands. However, perceived risk about the extension category was only found to enhance acceptability of extensions for durable goods and services brands. Innovative consumers are more positively disposed towards service brand extensions than FMCG and durable goods brand extensions.     

Developing a brand performance measure for financial services brands

With no universal approach for measuring brand performance, we show how a consumer-based brand measure was developed for corporate financial services brands. Churchill's paradigm was adopted. A literature review and 20 depth interviews with experts suggested that brand loyalty, consumer satisfaction and reputation constitute the brand performance measure. Ten financial services organisations provided access to their consumers. Following a postal survey, 600 questionnaires were analysed through principal components analysis to identify the consumer-based measure. Further testing revealed this to be a valid and reliable brand performance measure.     

BOOK REVIEWSS

Gordon, John S. and Jack R. Arnold, Profitable Exporting: A Complete Guide to Marketing Your Products Abroad, New York: John Wiley &; Sons, 1988, vii + 358 pages.

Haggard, Stephan and Chung-in Moon (Eds.), Pacific Dynamics: The International Politics of Industrial Change, Boulder, CO: Westview Press, 1989, ix + 389 pages.

Eichengreen, Barry, and Lindert, Peter H. (Eds.), The International Debt Crisis in Historical Perspective, Cambridge, MA: MIT Press, 1989, 282 pages.

Cohen, Richard, World Trade and Payments Cycles: The Advance and Retreat of the Postwar Order, New York: Praeger Publishers, 1989, xxiii + 229 pages.

Schaffer, Matt, Winning the Countertrade War: New Export Strategies for America, New York: John Wiley and Sons, 1989, xvii + 226 pages.

Grimwade, Nigel, International Trade: New Patterns of Trade Production and Investment, New York: Routledge, 1989, xv + 459 pages.

Salvatore, Dominick, International Economics, 3rd ed. New York: Macmillan Publishing Company, 1990, xxxii + 695 pages.

Hibbert, Edgar P., The Management of International Trade Promotion, London: Routledge, 1990, x + 287 pages.

United Nations Centre on Transnational Corporations, Services and Development: The Role of Foreign Direct Investment and Trade, New York: United Nations, 1989, x + 181 pages.

Friedländer, Michael (Ed.), Foreign Trade in Eastern Europe and the Soviet Union, Boulder, CO: Westview Press, 1990, xiii + 241 pages.

Rollo, J. M. C., The New Eastern Europe: Western Responses, New York: Council on Foreign Relations Press, 1990, 137 pages.

Gill, William J., Trade Wars Against America: A History of United States Trade and Monetary Policy, New York: Praeger, 1990, xvi + 325 pages.

Destler, I. M., and C. Randall Henning, Dollar Politics: Exchange Rate Policy-making in the United States, Washington, DC: Institute for International Economics, 1989, xi + 174 pages.

Schott, Jeffrey J. (Ed.), Completing the Uruguay Round, Washington, DC: Institute for International Economics, 1990, x + 223 pages.     

Mapping and analysing virtual outcrops

Laser scanning is a very efficient way to generate realistic, high-resolution digital models of 3-D geological outcrops. This paper discusses the methodologies involved in the creation and analysis of virtual outcrops, based on laser scanner data. The visualisation of the laser scanner data as a photorealistic 3-D object is described. Geological features picked out on the virtual outcrop (e.g. fractures, faults or bedding planes) can be extrapolated outward, into space, and inward, into the subsurface, using tension surfaces.     

Upfront payments and exclusion in downstream markets

Although upfront payments are often observed in contracts between manufacturers and retailers, little is known about their competitive effects or the role retailers play in securing them. In this article, we consider a model in which two competing retailers make take‐it‐or‐leave‐it offers to a common manufacturer. We find that upfront payments are a feature of equilibrium contracts, and in all equilibria, only one retailer buys from the manufacturer. These findings support the claims of small manufacturers who argue that they are often unable to obtain widespread distribution for their products because of upfront payments.     

Who enjoys ‘TRIPs’ abroad? An empirical analysis of intellectual property rights in the Uruguay Round

Abstract.  Analysis of the Uruguay Round is extended by quantifying the impact of the TRIPs agreement. The static costs of raising the standards of patent protection are captured by the transfers of income between countries, with the majority of countries estimated to make net payments abroad, the United States being a major beneficiary. To offset these transfers the model provides estimates of the dynamic benefits from the greater incentive to innovate, revealing that there is potential for all countries to benefit from the TRIPs agreement in the long run. However, the distribution of these benefits is highly skewed towards developed countries. JEL classification: O34, F43     

Accessing other people’s technology for non–profit research

As patents and other forms of intellectual property become more pervasive in the next generation of biotechnologies, designing policies and practices to ensure sufficient freedom to operate (i.e., the ability to practice or use an innovation) will be crucial for non–profit research agencies, especially those intent on developing technologies destined for commercial release. Are non–profit organisations exempt from intellectual property claims? What constitutes infringement of a patent? How does a non–profit establish its freedom to operate? We address these issues in this paper and evaluate various options for accessing other people’s technologies. Options include cross–licensing agreements, research–only or cost–free licences, market segmentation strategies, mergers or joint ventures, and patent pooling or clearinghouse mechanisms. Responding creatively to the new intellectual property environment will have far reaching consequences for the future of non–profit research.