Transformation and Rebirth of Chinese Brands: A Case From the Hotel Industry

ABSTRACT

Chinese domestic brands have developed rapidly in recent years, and yet few of them have entered global competition as product or service brands brands with exceptions such as Huawei. In addition, the evolution of Chinese brands has hardly been understood or introduced properly by international business educators. In this article, we identify the development patterns of Chinese domestic brands by using a local hotel brand as an example. Particularly, we examine and discuss how a Chinese brand can be established with specific positioning, brand image, and product offering, as well as how the brand can grow by vertical and horizontal extensions based on balancing market opportunities and the brand’s own capabilities. Moreover, we expect this research to facilitate the understanding of Chinese brands among international business education.     

优选富铁锌酵母活性干粉的制备

以酿酒酵母为目标菌株,采用梯度驯化的方式对酵母菌进行培养及铁、锌离子的测定,筛选出富集铁、锌的酵母菌株,优化富铁锌酵母干粉的制备条件和复水活化条件,为富铁锌酵母干粉食品化提供理论依据。     

To go or not to go: travel constraints and attractiveness of travel affecting outbound Chinese tourists to Japan

The fast growth of the Chinese economy has transformed Chinese outbound tourism into one of the major players in the tourism industry worldwide. However, Chinese outbound tourists may still encounter travel constraints in some countries, such as Japan, which has had a close and complicated relationship in history with China. This study adopted the qualitative approach by applying focus group and in-depth interviews to investigate and triangulate the travel barriers affecting Chinese outbound travel to Japan. The findings indicated that domestic nationalist sentiment played a key constraining role in influencing Chinese outbound travel decision-making, followed by current political factors, while quality products and service, as well as social environment encouraged tourists to travel. This research also found that visitors and non-visitors have perception differences in terms of travel barriers and attractiveness of travel.     

What determines multinational hotel groups’ locational investment choice in China?

China's hotel industry has been developed quickly from a small number of 137 only in 1978 to 14,237 in 2009. One of the main drivers of the rapid development of the hotel industry has been the expansion of multinational hotel groups (MHGs) into China. The purposes of this study are to analyze the factors that determine the location strategies of MHGs and to assess what factors determine MHG's investment strategies in regard to choice of location. The study finds that the market demand and market size measured by number of inbound tourists, tourist spending, and actual foreign direct investment, the business environment measured by GDP per capital, and dummy variables measured by policy and mega events are all significant factors in affecting MHG's locational choices for investment. These findings may provide some insights for MHG's future investment strategies in regard to location choice.     

谈创意产业发展中的知识产权保护问题

创意产业作为以知识产权为核心资产的新产业门类,正在成为全球经济和现代产业发展的一个新亮点而备受关注。知识产权是创意产业发展的基础,发展创意产业必须加强对知识产权的保护,以保障创意主体的合法权益,激发创意产业发展的活力。     

欧盟新能源产业集聚的影响因素:1998～2009年面板数据模型的实证分析

新能源产业集聚的形成可以促进产业效率提高,增强创新能力,从而推动新能源对传统能源的有效替代。本文使用面板数据模型对欧盟及相关国家的新能源产业集聚效应影响因素进行了实证检验。研究发现,政策系数、能源依赖度和能源价格对新能源产业集聚的影响显著,新能源产业激励政策对新能源产业集聚有重要作用。     

砂岩质煤矸石的资源化利用研究

测试砖坯和成型砖的品质参数,研究优化砂岩质煤矸石原料的颗粒级配对其制作烧结制品的影响．得出制砖所需的最佳颗粒级配;对不同温度段的烧结制品进行物理力学性能检测,分析比较其烧结温度制度对制品质量的影响,得出较佳的焙烧温度,为砂岩质煤矸石资源化利用提供可靠的工艺参数。     

基于现实的变革管理

企业变革成功,必须要建立一个基于现实的变革管理模型,正确界定变革的对象（即管理者）、明确变革的内容（即针对事而不仅针对人,针对机会而不仅针对问题）,进而确定变革的目标（应是渐进的和切实的）。     

基于DEA的物流产业效率测度实证研究——基于我国31个省、市、自治区2008年投入产出数据

文章运用DEA的CCR模型和“超效率”(Super-Efficiency)模型,根据我国31个省、市、自治区2008年物流产业投入产出数据,利用Deap2.1和DEA-Sotver-J.V两个软件对物流产业投入产出效率进行实证研究.结果表明:以上海为代表的15个省市、自治区物流产业投入产出这到相对有效,以北京为代表16个省、市、自治区存在投入冗余,以内蒙古为代表的欠发达地区存在投入不足,产出效率偏低.同时,在非DEA有效省、市、自治区,表现出规模效率大于纯技术效率,进而影响了相对效率,文章对此进行投影分析,并以内蒙古为例,探讨了物流产业投入产出如何实施DEA效率改进.     

How will the Belt and Road initiative advance China’s exports?

We examined 2007, 2010, 2012, 2014, and 2016 data from 49 countries to determine changes wrought by China’s Belt and Road initiative; we also used panel data regarding the Maritime Silk and Inland Silk Roads to test initiative effects on Chinese exports. Post-initiative infrastructure expansion and logistics performance improvements led to positive effects on China’s exports. Additionally, legal-system similarities and inland borders with trade partners had a more positive effect on Chinese exports in the Inland Silk Road, while population and free trade agreements were found to have a more positive effect on the Maritime Silk Road.