Priming a Cross‐Category Brand Alliance: The Moderating Role of Attribute Knowledge and Need for Cognition

Firms often enter cross‐category advertising brand alliance strategies with the goal to increase their market share by association with popular but noncompeting brand allies. However, firms are often not aware of the effects of these alliances on consumer perceptions of participating brands. This research explores the factors moderating brand attribute inferences following exposure to a cross‐category advertising brand alliance. It is proposed that attributes of a brand ally may serve as anchors that produce assimilation effects and move perceptions of a target brand toward the ally's attribute value, or as standards of comparison that produce contrast. This work provides evidence that attribute judgments in a cross‐category advertising brand alliance are moderated by attribute knowledge and individual differences in information processing motivation as reflected in self‐reported need for cognition (NFC) ratings.     

North American Free Trade and Changes in the Nativity of the Garment Industry Workforce in the United States

In this article, we address the question of the extent to which US producers’ reliance on cheap immigrant labor can continue to retard the march of apparel manufacturing out of the country as garments produced by even cheaper labor overseas flood the US market in the post‐NAFTA period. The article is divided into five sections. In the first, we introduce concepts that are key to our discussion, including the new international division of labor thesis, dual labor market theory, the state’s role in boundary management and the implications of these with regard to industrial development and migration in Mexico and the United States. In the next section, we examine changes in the regulatory regime governing international trade in garments and the subsequent shifts that have occurred in Mexican apparel exports to the United States on the one hand, and in Mexican and US garment employment on the other. In the third section, we review the role immigrants play in the US garment industry and the debates about if and how immigrant workers and entrepreneurs contribute to its international competitiveness. We then turn our attention to a case study of garment production in El Paso, Texas, where thousands of Mexican‐immigrant and Mexican‐American women have lost their jobs as seamstresses since the implementation of NAFTA began in 1994. In the fourth section of the article, we analyze data from US County Business Patterns, the decennial US Census of Population and Housing, the annual March US Current Population Surveys and the US Department of Labor’s records of certified NAFTA‐related layoffs to ascertain the extent to which El Paso’s experience of heavy immigrant garment job losses is typical of the rest of the country. In the concluding section we discuss the implications of our analysis for the future of the US garment workforce. Dans quelle mesure le recours des producteurs américains à un personnel bon marché d’immigrants peut‐il continuer à freiner la confection d’habillement hors du pays, tandis que des v? tements fabriqués par une main‐d’uvre étrangère encore moins chère envahissent le marché américain depuis l’ALENA? Cet article se compose de cinq parties. La première présente les concepts‐clés de notre argument, notamment la nouvelle thèse sur la division internationale du travail, la théorie du double marché de la main‐d’uvre, le rôle de l’État dans la gestion des frontières, ainsi que l’incidence de ces aspects sur l’essor industriel et la migration au Mexique et aux États‐Unis. La deuxième partie étudie les évolutions du régime qui régule le marché international de l’habillement, ainsi que les mutations subséquentes qu’ont connues à la fois les exportations de v? tements mexicaines vers les États‐Unis, et l’emploi de ce secteur dans les deux pays. En examinant le rôle des immigrants dans la confection amééricaine, la troisième partie reprend le débat sur la possibilité que les travailleurs et entrepreneurs immigrants contribuent à la compétitivité internationale de ce secteur. L’article s’attache ensuiteà une étude de cas de fabrication de v? tements à El Paso, au Texas, où des milliers d’immigrantes mexicaines et de femmes américano‐mexicaines ont perdu leur emploi de couturière depuis la mise en place de l’ALENA en 1994. La quatrième partie analyse des données émanant de plusieurs sources statistiques américaines (profils locaux de l’emploi par secteur d’activité, recensement décennal de la population et de l’habitat, enqu? tes démographiques annuelles), ainsi que de dossiers du ministère du Travail américain attestant de licenciements liés à l’ALENA, afin de démontrer que l’ampleur considérable des pertes d’emploi d’immigrants à El Paso est caractéristique du reste du pays. La conclusion déduit les implications de notre analyse pour l’avenir de la main‐d’uvre dans la confection aux États‐Unis.     

如何在世贸组织规则下选择有效的国内农业保护政策?

美国是国际农产品市场的主要生产者和消费者,美国农业政策对国际市场具有重要影响.农业保护政策是美国农业法案的一个重要组成部分,作为世界贸易组织成员方,美国农业保护政策要符合世界贸易组织出台的《农业协定》《补贴与反补贴措施协定》和《关于争端解决规则与程序的谅解》等关于农业保护政策的基本规定.其中,《农业协定》根据农业补贴政策对市场的扭曲程度由轻到重依次分为绿箱、蓝箱、黄箱、红箱政策.绿箱、蓝箱政策不受规则限制,黄箱政策受到严格的总支出限制,红箱政策被禁止.截至2017年,美国黄箱政策方面补贴没有超过总支出限额,符合对世界贸易组织的承诺.     

Consumer Behavior in a Multichannel,Multimedia Retailing Environment

Over the past decade, multichannel, multimedia retailing environments have grown in variety, scope, and sophistication. However, research regarding the implications of this trend for consumer behavior is rather scarce. We seek to address this need by providing a comprehensive yet flexible approach for formulating promising consumer behavior-related research questions based in multichannel, multimedia retailing environments. This approach adopts a consumer-centric view of multichannel, multimedia retailing and identifies a number of important dimensions of this environment. We then illustrate how this approach could be applied via specific examples involving consumer memory, product assortment, and information acquisition. We conclude by considering the managerial implications of our proposed approach.     

An Overview of Normal Theory Structural Measurement Error Models

This paper gives an introduction and overview to the often under‐used measurement error model. The purpose is to provide a simple summary of problems that arise from measurement error and of the solutions that have been proposed. We start by describing how measurement error models occur in real‐world situations. Then we proceed with defining the measurement error model, initially introducing the multivariate form of the model, and then, starting with the simplest form of the model thoroughly discuss its features and solutions to the problems introduced due to measurement error. We discuss higher‐dimensional and more advanced forms of the model and give a brief numerical illustration.     

Navigating in the Midst of More Uncertainty and Risk

With the steady increase in the variety and scale of uncertainties and risks, the challenges for today's executives have become ever more complex and daunting. One powerful tool for navigating among different risks and uncertainties is scenario planning. From its early days of use within Shell, scenario planning has evolved in ways that make it better suited to the tasks of identifying, analyzing, and managing various financial risks across different industries. During the last ten years, Morgan Stanley has also been using scenario planning to gain a better understanding of key risks and uncertainties facing the financial services industry, ranging from the consequences of possible changes in the dollar to the emergence of hedge funds and the remarkable growth of China and India. In discussing the benefits of scenario planning, the authors note its potential to help management in a number of ways:

• ? By challenging conventional thinking and current assumptions about its industry and world;
• ? By identifying key signals or potential direction changes ahead of time, which is especially important when lead times to invest, hedge, or change assets are limiting factors;
• ? By identifying and assessing the value of strategic or “real” options—options to invest in new opportunities or limit downside risks that may suddenly open up or disappear, and that man‐ agement must be prepared to “exercise” quickly and decisively;
• ? By reinforcing the recognition that value added comes not just from better strategic thinking and planning, but from the role of risk management in helping companies take advantage of new opportunities;
• ? By encouraging more cross‐divisional and firm‐wide conversations about strategic choices and options, thereby creating a shared understanding of and greater consensus about chosen strategies; and
• ? By forcing them to go beyond the limits of typical three‐to‐five year forecasting limitations to think hard about longer‐term strategic choices.

     

The role of corporate culture in the process of strategic human resource management: Evidence from Chinese enterprises

Extant research on strategic human resource management (SHRM) has primarily focused on the content of SHRM (best practices, bundles of practices, etc.) and its effect on firm performance. Little research has examined the SHRM process so as to better understand how SHRM is adopted and implemented and what impact it has on organizational processes and outcomes. This article examines the role of corporate culture in the SHRM adoption and implementation process. Empirical results from a sample of 223 Chinese enterprises indicate that corporate culture has an impact on the adoption of SHRM, and that different types of culture affect the SHRM process differently. Specifically, group and developmental cultures have positive effects on the adoption of SHRM, but the effect of hierarchical culture is not significant. Developmental culture is also found to have a direct effect on firm performance. This study offers significant implications for HRM in China and other dynamic and emerging economies. © 2008 Wiley Periodicals, Inc.     

Decision-Making Process of Internal Whistleblowing Behavior in China: Empirical Evidence and Implications

In response to the lack of empirical studies examining the internal disclosure behavior in the Chinese context, this study tested a whistleblowing-decision-making process among employees in the Chinese banking industry. For would-be whistleblowers, positive affect and organizational ethical culture were hypothesized to enhance the expected efficacy of their whistleblowing intention, by providing collective norms concerning legitimate, management-sanctioned behavior. Questionnaire surveys were collected from 364 employees in 10 banks in the Hangzhou City, China. By and large, the findings supported the hypotheses. Issues of whistleblowing in the Chinese context and implications were discussed.