Why do employees keep choosing the high-premium health care plan? An investigation of the financial consequences and logic of employee health care plan selections

In 1991, Dannon employees had the choice to stay with their current health care plan or switch to a new plan which offered a lower premium and less hospital cost coverage that better fit the needs of most employees. Both plans were the same in all other respects. Only 25% of employees chose the new lower-premium plan over the old plan. This article reports a collaborative effort between The Dannon Company and Cornell University's Center for Advanced HR Studies to identify the patterns of employee choices, and the effects of those choices on the actual costs that employees incurred. The actual decisions of 287 Dannon employees were examined, and the out-of-pocket costs that they actually incurred in the two years after the plan was introduced were calculated. © 1996 by John Wiley & Sons, Inc.     

The new-breed approach to 21st century human resources

When the CEO for one of the country's large telecommunications companies selected Bonnie C. Hathcock as chief human resources officer almost six years ago, she had not spent day one in a personnel or human resources assignment. At that time, her career spanned 15 years and included a decade in sales and marketing with a Fortune 50 corporation and two training and development assignments with large multinationals. Now after 20 years of corporate life, Bonnie says, “I love this dynamic profession and have discovered my perfect fit in corporate America.” Bonnie and her team of human resource professionals at Siemens Rolm Communications Inc. in California's Silicon Valley, have launched a progressive human resource strategy and a creative organizational design. In this article, Bonnie shares her approach to 21st century human resources that is newbreed, strategic, and refreshingly unconventional. © 1996 by John Wiley & Sons, Inc.     

Selecting Pesticides and Nonchemical Alternatives: Green Thumbs' Rules of Thumb Decision Tools

This study of a sample of home gardeners indicates that rules of thumb, or heuristics, are used to select between chemical pesticides and nonchemical alternatives. Such rules of thumb serve to simplify otherwise complicated choice decisions. Heuristics commonly used to choose pesticides include how safe, effective, efficacious, and economical they are, whereas for alternative products consumers more often take into account convenience, efficiency, competency, and handiness. Generally, in an overall ranking of 24 individual choice attributes, pesticies rank low on these attributes where alternatives rank high and vice versa. Gender, age, and years using pesticides are significantly correlated with pesticide selection.