Potenziale zur Erhöhung des regionalen Markenkerns im Stromvertrieb am Beispiel der regionalen Grünstromkennzeichnung gemäß EEG 2017

The regional green power labeling according to the EEG 2017 represents an extension of the possibilities for labeling green electricity. In this paper we investigate the extent to which the implementation of regional green power products using the green power labeling regime under the EEG 2017 can help to strengthen the regional brand core of German power marketers, and which is the best alternative for raising the regional brand core of these firms. To this end, the different options for green power marketing with regional reference are discussed in detail, and it is elaborated which additional marketing models are enabled through the regional green power labeling. Furthermore, the criteria are identified with which the various green power labeling models with regional reference—with respect to their potential to raise the regional brand core—ought to be compared with each other. The results from our analysis show that the regional green power labeling based on EEG 2017 can be used to systematically upgrade the options for the marketing of regionally generated electricity already in place before the EEG 2017 entered into force.     

Macroeconomic effects of Slovenia’s integration in the Euro Area

On 1 January 2007, Slovenia entered the Euro Area as the first of the ten new EU member states. By means of simulations with SLOPOL6, a macroeconometric model of the Slovene economy, this paper examines which macroeconomic effects can be expected from this event. It is shown that Euro Area accession brings about temporarily higher real GDP growth, a permanently higher GDP level, more employment, temporarily lower inflation and a permanently lower price level. On the other hand, both public finances and the current account deteriorate.      

Annual Meeting of the Austrian Economic Association (NOeG)

Call for Papers

Annual Meeting of the Austrian Economic Association (NOeG)     

Field study with a computer-based office system

The authors describe a field study of computer-based aids in the office. The study was based on the assumption that a computer system should prove itself under realistic everyday conditions. The results show that advanced technology can be effectively applied at the executive level, where unstructured and variable activities are to be supported. Thus the authors do not confine themselves to technical issues - personal and organizational factors are also taken into account. The main aspects examined are system utilization, training and introduction strategy.     

Annual Meeting of the Austrian Economic Association (NOeG)

Call for Papers

Annual Meeting of the Austrian Economic Association (NOeG)     

Experimental Evidence for Attractions to Chance

Divide the decision-maker's future into: (i) a pre-outcome period (lasting from the decision until the outcome of that decision is known), and (ii) a sequel post-outcome period (beginning when the outcome becomes known). Anticipated emotions in both periods may influence the decision, in particular, with regard to an outcome that matters to the person, the enjoyable tension from not yet knowing what this outcome will be. In the experiments presented, lottery choice can be explained by this attraction to chance, and cannot be explained by either convex von Neumann–Morgenstern utility, or by rank-dependent risk-loving weights: attraction to chance is a separate motivator.