Impact of office layout on communication in a science-driven business

Driving innovation and creativity has relied heavily on new information technologies in the last decade. Human capital has certainly had its importance, but how to coordinate human capital in order to push productivity in research and development without compromising individual initiative is still not well understood. In this paper, we provide results showing that geometry of workspace has indeed an impact on communication patterns and may thus be used as a means to drive both innovation and efficient research. In order to be creative, new knowledge has to be created. Communication facilitates knowledge creation. We try to close the bridge between areas of creation of tacit knowledge and transfer of knowledge highlighted by authors like Nonaka, Takeuchi, Konno, von Krogh and von Hippel with the area of communication patterns pioneered by Allen, Hatch, and Stryker, by considering face‐to‐face (FTF) communication as a first step for socialization, socialization as a means for knowledge creation. In this article, we compare two different office environments within the same site, same activity, same hierarchical level and same company: a traditional cell office area and a new multi‐space office, used by people who used to work in cell offices. We observed FTF communication patterns during 120 h in two areas and measured over 2,000 communication events. We found that people communicate three times more often in a multi‐space area than in a cell‐space area. We also found that the mean duration of communication events decreased from 9 to 3 min when transferring collaborators from a cell‐space to a multi‐space. Finally time spent without communication increased from 5% to 29% when going from cell‐offices to multi‐space areas – leaving more time for people to work and think on their own. And we found that most communication events during work time in the multi‐space took place at the work place and seldom or never in soft sitting areas installed for the purpose of communication.     

The influence of cultural diversity on the convergence of IFRS: evidence from Nigeria IFRS implementation

Review of Quantitative Finance and Accounting - This study investigates the influences of companies’ cultural diversity on International Financial Reporting Standards (IFRS) adoption in...     

Trade,transport costs and trade imbalances: An empirical examination of international markets and backhauls

The US trade deficit has been growing for over 25 years and has been accompanied by enlarging freight rate differentials. While traditional models of trade have ignored these gaps assuming symmetry across all bilateral trade costs, the specific linkages between trade imbalances and international transportation costs have remained unexplored. Given the current trade policies, the implications arising from the endogenous adjustment of bilateral transport costs to policy-induced changes in the US trade deficit are of particular importance. To break new ground on this issue, we develop and estimate a model of international trade and transportation that accounts for the effects of persistent trade imbalances. The theoretical results are supported by our empirical analysis and indicate that bilateral transport costs adjust to a country's trade imbalance. The implication is that a unilateral import policy, for example, will cause spillover effects into the bilaterally integrated export market. To illustrate, we use our empirical results to simulate the anticipated spillover effect from the Chinese ban on waste imports. We find that China's ban and the projected 1.5% rise in the US trade deficit will lead to not only a 0.77% reduction of transport costs charged on US exports to China but also a 0.34% increase in transport costs on US imports from China.     

Do Short‐Term Observed Income Changes Overstate Structural Economic Mobility?*

The recent empirical literature on household income dynamics in developing countries has tended to find considerable intertemporal economic mobility and thus inferred that a large proportion of poverty is transitory. This article introduces a statistical test which shows that these findings are partially driven by stochastic changes in transitory income. Estimates of total economic mobility are inversely correlated with the panel spell length. For short data spells, estimated total economic mobility is significantly greater than the underlying structural economic mobility because of short‐lived movements across the poverty line that cancel out over periods of multiple years.     

Long-term changes in social mortality differentials, Geneva, 1625–2004

In this paper we argue that in order to test competing hypotheses on the emergence of social mortality differentials, one has to adopt a long-term perspective. Studying social inequality in mortality in Geneva from 1625 to 2005, we use historical mortality data published by different authors and contemporary data drawn from an ongoing research project. The comparison over four centuries gives evidence to both the constancy and convergence hypotheses. Mortality is systematically lower-than-average among elites on the one hand, but on the other hand the difference between the top and the bottom of the social ladder is decreasing over time.     

Zielgruppenorientierung und Hybridität als Marketingtreiber im Direktvertrieb

Durch die rasche Verbreitung neuer Vertriebskan?le stellt sich die Frage, wie die Marketinginstrumente zur Steigerung des Vertriebserfolges optimal aufeinander abgestimmt werden k?nnen. Bei der Suche nach einer effektiven Marketinglogik setzt die Oswald Nahrungsmittel GmbH in erster Linie auf eine Kombination von Zielgruppenorientierung und hybriden Vertriebsstrukturen — und hat beispielsweise so die Effektivit?t einer Direct-Mailing-Kampagne gesteigert.     

Aligning Company and Dealer Perspectives in Corporate Branding: Implications for Dealer Satisfaction and Commitment

Purpose: There is a contention in marketing literature that gaps between corporate and key stakeholders’ perspectives have unfavorable implications for corporate brand performance. The current article attempts to empirically substantiate this argument. As such, this article looks at the relationship between a car manufacturer and its dealers and examines it from the perspective of the relationship misalignment.

Methodology: Applying the Profile Deviation method, this study tests the effects of a manufacturer–dealer corporate brand misalignment on dealer satisfaction and commitment. The manager-specified ideal profile for a corporate brand was used as a proxy for a manufacturer perspective and a benchmark against which dealer perceptions were compared. The corporate brand construct encompassed the dimensions of corporate image, corporate personality and dealer-experienced value. Hypotheses were tested using Pearson correlations and multiple regressions.

Findings: Results, which were robust across all the corporate brand dimensions, support the hypotheses of negative performance impact of manufacturer-dealer misalignment.

Originality/value/contribution: This study identifies an important link between the theoretical proposition and the operationalization test of examining performance implications of misalignment. The current study argues for broader integrative thinking and cross-disciplinary research in business-to-business marketing. In the absence of the relevant literature on conceptualization and operationalization in the marketing literature, the article borrows a testing method of Profile Deviation from the management field. By developing a fine-grained analysis, the current study pinpoints specific aspects that require co-alignment in corporate branding, thus facilitating managerial decision-making.

Research implications/limitations: The current study demonstrates that deviation from a corporate perspective implies a weakness in corporate branding process with negative performance consequences. The Profile Deviation perspective used in this article has focused on a static, cross-sectional approach for specifying and testing misalignment between a manufacturer and its dealer principles. The researchers are encouraged to consider alternative mechanisms to test for misalignment as a dynamic task within a longitudinal research design.

Practical implications: Companies must be aware of the areas where gaps can occur that impede effective decision-making. Aligning a corporate brand between a company and members of the distribution channel requires careful implementation that encourages dealer inputs in brand operations while avoiding counter-productive implications.     

The transformation of the German vocational training regime: evidence from firms’ training behaviour

The German system of industrial relations has undergone significant changes in the last decade. This article reflects on and provides empirical evidence for how these changes have affected the training behaviour of firms. Conventional perspectives would predict a general decline in training investment when the constraints of collective wage bargaining are loosened. Relying on a large data set on the costs and benefits of apprenticeship training for the years 2000 and 2007, we do find evidence for this hypothesis but would add that the strength of the effect varies strongly across different types of firms. Large firms have benefited much more from participating in training than have small firms and have therefore maintained their investment in training because they are able to reduce net costs by expanding the productive contributions of apprentices. This finding may help to explain the apparent resilience of the German training system in the recent economic and financial crisis.     

An empirical investigation on the role of market orientation in church participation

• In recent years, the concept of market orientation has become an attractive avenue for research in marketing. Despite an array of applications of market orientation in the context of religious organisations, an empirical examination of the role of market orientation in affecting church participation remains limited. The purpose of this research is to develop and test a model that explains the role of market orientation in a church participation context. Data were collected from a particular church denomination in Australia using a self-administered questionnaire. This yielded a useable sample of 344. Confirmatory factor analysis was used to test the validity and reliability of the measures, while structural equation modelling was used to test the hypotheses. The findings suggest that market orientation is significantly related to church participation. Further, competitor orientation was found to be negatively associated with church participation. These findings suggest that it is important for church leaders to: (1) understand the needs of church members (customer orientation), (2) ensure that the various ministries in the church are perceived as delivering significant value by its members (interfunctional coordination), and (3) ensure that the range of ministries offered by the church is not perceived as the strategic tools to compete with other churches (competitor orientation), but rather as the means to serve its members effectively.

Copyright © 2010 John Wiley & Sons, Ltd.