Informal group influence among situationally/dispositionally-oriented consumers

Consumer susceptibility to reference group influence has been demonstrated for certain products and buying situations. This article reports a study designed to determine if reference group influence varies between consumers classified as situationally-oriented and dispositionally-oriented. Results indicate a considerable difference between the two groups. Independence Health Plan     

Reduced Form Auctions Revisited

This note uses the Theorem of the Alternative to prove new results on the implementability of general, asymmetric auctions, and to provide simpler proofs of known results for symmetric auctions. The tradeoff is that type spaces are taken to be finite.     

Measurement of English farming technological change, 1523–1900

I have argued that for the period from 1661 to 1850, patent data in England were consistent in that no official changes in methods and standards of issuance occurred. Book data on titles published on farming production methods were similarly consistent from 1523 to the mid-19th century because the market for books developed gradually and the technology of printing was not substantially changed until the mid-19th century.My main point is that data on output of titles of books on farming productive techniques in England are useful measures of technological change. Books did have information on good production methods and could express productive ideas where a patent may not be issued. Further, the literacy rate of farmers was high so that books were likely an important source of ideas on farming production methods. Finally, the fluctuations in the book data were highly related to the fluctuations in the patent data, suggesting that a common set of factors caused those fluctuations. The high correlations between the detrended book and patent data indicate that if we accept patenting as a useful measure of technology we may also accept book title output of a technical nature as a good measure of technical change.I used the data for a simple analysis of the trend growth rate of agricultural technology in England from 1551 to 1850. While there is limited evidence to show that the subperiod 1651–1750 saw a slowing in the trend of development of farming technology, I argue that a division of the entire period into subperiods is too simplistic. A more fruitful approach would be an analysis of the underlying forces that determined the trend of development of the technology of English agriculture.The next step is an analysis of the forces that influenced technological development of English farming. From an economic point of view, market forces play an important role in influencing technology. Because such an analysis deserves careful consideration, I leave that to another paper (see Sullivan and Simon, 1983).     

Wer wird Professor für Kommunikationswissenschaft und Journalistik?

Der vorliegende Beitrag fragt nach der demographischen Struktur der zentralen akademischen Akteure der Kommunikationswissenschaft in Deutschland und nach m?glichen Ver?nderungen dieser Struktur in den letzten 50 Jahren. Die Analyse zeigt zum einen, dass von einem einheitlichen Zugang zum Hochschullehrerberuf nach wie vor keine Rede sein kann, und zum anderen, dass das Fach vor einer demographischen Herausforderung steht. Die Kommunikationswissenschaft hat sich durch Akademisierung und ?Versozialwissenschaftlichung? von ihren Wurzeln gel?st. War Berufserfahrung im Medienbereich bis in die 1960er Jahre Voraussetzung für eine Berufung, verfügt heute nur noch eine Minderheit über solche Erfahrungen. Da die Existenz des Faches im Rahmen der Universit?t auch von der Nachfrage der Studierenden abh?ngt, kann man über die Folgen des anstehenden Generationswechsels nur spekulieren. In jedem Fall fehlt es an formal für die Hochschullehrerlaufbahn qualifiziertem Nachwuchs. Deshalb sind erhebliche Anstrengungen erforderlich, wenn der Boom im letzten Drittel des 20. Jahrhunderts sich nicht als Seifenblase erweisen soll.