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51.
Several papers have been published demonstrating the positive effects a single, reputable ally has on evaluations of a focal brand. Interestingly, little research has been published examining the effects of multiple brand allies. We examine the effect of an alliance with two, one, or zero well-known brand allies on evaluations of a previously unknown focal brand. The presence of a single brand ally significantly increased perceived quality and hedonic and utilitarian attitudes. While multiple alliances improved focal brand evaluations relative to the no ally condition, the second ally did not increase evaluations relative to the single ally condition. 相似文献
52.
The structure of marketing channel relationships 总被引:3,自引:0,他引:3
Distribution channel research has been advanced in recent years by contributions based on the political economy paradigm,
transaction cost analysis, and relationship marketing. Drawing on these bodies of thought, we propose a new conceptualization
of the structure of marketing channel relationships. Relationship structure is defined in terms of decision-making structure
and operational integration. The proposed model of channel structure antecedents and consequences is consistent with the major
research paradigms but extends beyond simple categorical assemblages of constructs to provide an ordered set of relationships
based on theory and empirical research. This conceptualization reconciles some apparent contradictions in the literature and
provides a clear focus for structure, process, and performance research in channels.
He received his Ph.D. in marketing from Louisiana State University. He has published in the areas of marketing channels, retailing,
and logistics. His work has appeared in theJournal of Marketing Research, Journal of Marketing, Journal of Retailing, Journal of Business Research, Journal of Marketing
Channels, International Journal of Physical Distribution and Materials Management, Journal of Marketing Education, and others.
He served as the managing director of public relations with the Federal Express Corporation before entering the Ph.D. program
at Alabama. He holds a B.B.A. in accountancy from the University of Mississippi and an M.A. in marketing from the University
of Alabama. 相似文献
53.
An aggregate analysis of supply response in the paddy (rice) sector of Sri Lanka during 1952-87 is conducted to identify the impact of pricing policy, irrigation programmes, institutional credit and concessional sales on area, yield and overall supply. The focus of the estimation procedure is the selection of an appropriate functional form for regressions and on the price variable that best represents the price to which producers respond in making area and yield decisions. In the case of both area and yield, the econometric criteria favour the acceptance of log-linear equations with the ratio of the guaranteed price of paddy to fertiliser price. On the basis of overall supply elasticity estimates, it is concluded that while pricing policy, irrigation programmes and institutional credit provide incentives to the expansion of paddy production, concessional sales of rice act as a disincentive. 相似文献
54.
In this paper we investigate the use of the structured full rank model for hedging the balance sheet of a financial institution. Simulation results suggest that the optimal hedge is insensitive to changes in parameter estimates. In addition, we hedge a portfolio of Treasury bills using both the full information covariance matrix and the structured covariance matrix. We then contrast these results with those obtained from a duration-based model. Empirical results suggest that the structured full rank model is generally more effective in hedging applications than either the full information model or duration-based model. 相似文献
55.
Mark D. Karper Clifford B. Donn Marie E. Lyndaker 《Employee Responsibilities and Rights Journal》1994,7(3):219-233
The maritime industry provides an interesting case study of the design and implementation of drug-testing programs in the
transportation industry during the 1980s. It is clear that such programs were designed and implemented less because of empirical
evidence of safety problems than for political reasons. The results in the maritime industry are indicative of a program that
is expensive to operate, intrusive with regard to employee privacy, and which will have little or no impact on safety. Focusing
such programs on the issue of impairment rather than on the issue of drug usage per se is likely to improve the outcome of
the programs.
Although, despite common belief, there is little evidence that drug usage or the “drug problem” in U.S. society as a whole
had gotten worse in the preceding years (Schonsheck, 1989, 250–251). 相似文献
56.
Sufficient conditions are found for designs, derived from completely symmetric designs by deleting binary blocks, to be E-optimal. Sufficient conditions are also found for E-optimality of designs obtained from other E-optimal designs by deleting all blocks forming a balanced incomplete block design on a subset of the treatments. The results include many binary and non-binary designs for which E-optimality was previously unknown. 相似文献
57.
Tracking programs have been criticized on the grounds that they harm disadvantaged children. The bulk of empirical research supports this view, but existing studies compare outcomes across students placed in different tracks. Track placement is likely to be endogenous with respect to student outcomes. We use a new strategy for overcoming the endogeneity of track placement and find no evidence that tracking hurts low-ability children. Previous studies have also been based on the assumption that students' enrollment decisions are unrelated to whether or not the school tracks. When we account for the possibility that tracking programs affect school choice, we find evidence that they may help low-ability children. 相似文献
58.
Irving Fisher has been overlooked as an influence on William Vickrey's work on taxation and as a link between Edgeworth and
Vickrey. Vickrey was Fisher's last and greatest student. 相似文献
59.
Productivity Trends in Europe: Implications for Real Exchange Rates, Real Interest Rates, and Inflation 总被引:1,自引:0,他引:1
Matthew Canzoneri Robert Cumby Behzad Diba & Gwen Eudey 《Review of International Economics》2002,10(3):497-516
The paper examines a long–run (neoclassical) framework in which differences in productivity growth across sectors and countries lead to inflation differentials. In a currency union, these inflation differentials imply cross–country differentials in real interest rates. The authors estimate the likely size of these differentials for European Union countries, discuss the potential costs of persistent inflation differentials, and comment on the conflicts they may cause within Economic and Monetary Union (EMU). The analytical framework is a variant of the Balassa–Samuelson "productivity hypotheisis," which relates sectoral productivity trends to trends in the relative price of home goods. 相似文献
60.
Summary. This research studies the role of multivariate distribution structures on random asset returns in determining the optimal
allocation vector for an expected utility maximizer. All our conclusions pertain for the set of risk averters. By carefully
disturbing symmetry in the distribution of the, possibly covarying, returns, we ascertain the ordinal structure of the optimized
allocation vector. Rank order of allocations is also established when a permutation symmetric random vector is mapped into
the returns vector through location and scale shifts. It is shown that increased dispersion in the vectors of location and
scale parameters benefit, ex-ante, investors as does a decrease in the rank correlation coefficient between the location and
scale parameter vectors. Revealed preference comparative static results are identified for the location and scale vectors
of asset returns. For most issues addressed, we arrive at much stronger inferences when a safe asset is available.
Received: August 8, 2000; revised version: January 8, 2001 相似文献