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The demand and supply functions for money in Canada are estimated in a simultaneous-equation model format in which the supply of money is considered endogenous. The results indicate that the important determinants of the demand for money are income, short-term interest rate and lagged real cash balance variables. Wealth is an unimportant explanatory variable in money demand thus rejecting the hypothesis that an increase in outside wealth increases the demand for money. The monetary base and cash reserve ratio are important explanatory variables in the money supply function and play a direct role in monetary control. 相似文献
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Steven Eli Permut Ph.D. James E. Haefner Ph.D. 《Journal of the Academy of Marketing Science》1973,1(2):156-166
Public policy decisions dealing with deceptive advertising have relied extensively on case-by-case adjudication with the Federal
Trade Commission. Unfortunately, behavioral evidence has not been considered in the vast majority of these cases. The final
determination rests with the Commission’s own expertise in judging an advertisement’s “capacity to deceive.” Consumer response
data are not required, although recent developments suggest the FTC is seriously considering the inclusion of meaningful behavioral
evidence in policymaking and adjudicative proceedings. This study is one of a series dealing with dimensions of perceived
deception across different respondent populations (including students, lawyers, housewives, children, and minority groups).
The focus here is on the semantics of deception, i.e., the way in which subjects evaluate selected television commercials
which were unofficially rated for deception by FTC staff attorneys. The factor analytic paradigm provides one approach for
generating summaries of viewer’s evaluative (affective) responses, and thereby providing some normative or benchmark data
of potential value in the regulatory process. 相似文献
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Morgan N 《Harvard business review》2001,79(4):112-20, 169
Speeches and presentations offer an interesting catch-22: executives don't want to spend long hours creating them, and people don't want to sit for long hours listening to them. Ultimately, though, executives can't live without them. That's because a good speech or presentation has the power to inspire people to act on the speaker's behalf and create change. Author Nick Morgan, a longtime speech-writer and speaking coach, says what's most often lacking in today's speeches and presentations is what he calls the "kinesthetic connection." Many good speakers connect aurally with their audiences, telling dramatic stories and effectively pacing their speeches to hold people's attention. Others connect visually, with a vivid film clip or a killer slide. Some people do both, but not many also connect kinesthetically. Morgan says the kinesthetic speaker feeds an audience's primal hunger to experience a presentation on a physical, as well as an intellectual, level. Through awareness of their own physical presence--gestures, posture, movements--and through the effective use of the space in which they present, kinesthetic speakers can create potent nonverbal messages that reinforce their verbal ones. In this article, Morgan describes techniques for harnessing kinesthetic power and creating a sense of intimacy with an audience--a closeness that is more widely expected from speakers since the advent of television. For instance, kinesthetic speakers should make use of audience proxies--individuals in the crowd who serve as representatives for the others. Ultimately, the author says, a speech or presentation offers something of great value to business executives: it's the best vehicle for winning trust from large groups of people--be they employees, colleagues, or share-holders. 相似文献