The Relationship between Changes in Fixed Plant Investment and the Likelihood of Emergence from Corporate Financial Distress

Companies experiencing financial distress can attempt to mitigate financial distress through changing the investment in the fixed asset base. Management may choose to expand the asset base in hopes of increasing sales. Alternatively, management may choose to contract the asset base in order to eliminate and/or reduce investment in unprofitable or risky ventures, improve liquidity, reduce earnings volatility, and reduce the need for operating capital.In this study, we examined how observed changes in the investment base affect the likelihood of emergence from a financially distressed condition. We find that, when management chooses to contract the investment in property, plant, and equipment, the likelihood of emergence from financial distress is significantly improved. On the other hand, when management chooses to expand property, plant, and equipment in the face of distress, the distress is only intensified. Our explanation is that companies that choose to contract their fixed asset base in times of trouble are taking steps that will most likely improve their financial condition—they are less likely to need working capital, and can better tolerate increased levels of long-term debt. Conversely, increasing the fixed asset base amplifies the need for working capital, and borrowing money to facilitate the expansion simply increases the necessary uses of that working capital because the debt must be serviced. As a result, companies descend even deeper into financial distress and decrease the likelihood that they will emerge therefrom.     

Monetary rules and the nominal rate of interest under uncertainty

The expected real rate of return on a nominal bond is shown to be equal to the real rate of interest plus a premium for systematic purchasing power risk. The particular monetary rule employed by the central monetary authority affects the entire joint distribution of inflation and aggregate real wealth. Thus, the monetary authority is able to influence the relationship between the real and nominal interest rate not only by affecting the expected rate of inflation but also by affecting the systematic purchasing power risk of fixed nominal claims.     

Development policy with trial and error Ghana on new ways

The new Ghanaian government has taken over a serious mortgage. It has to be responsible for the mistakes of the Nkrumah government, whose great development projects often failed because of the country’s insufficient overall development. A valuable survey of the problems in agriculture and industry, which have to be solved by the development policy and which are not always taken into consideration adequately by the rich nations might be given in an interview with Prof. Frederick T. Sai from Ghana.     

Experimental technology assessment: Explorations in processes of interdisciplinary team research

Technology assessment (TA) is team research that entails the cooperative effort of professionals from diverse disciplines. Whether this effort can be truly integrated into an interdisciplinary assessment is problematic, based on analyses of 24 actual TAs. To probe the situational and process factors that impinge on this interdisciplinary research process, we have performed laboratory simulations on TA-like problems. By controlling several key factors, these sessions have yielded insights into small group interactions and offer suggestive evidence for the conduct of future TAs. In these exercises the role of expertise was downplayed as groups preferred to operate in a “common-group learning” mode; epistemological differences emerged in the form of a “pecking order” favoring more quantitative sciences; and performing the leadership role reduced an individual's intellectual contribution to the problem-solving process. These exploratory TA simulations suggest merit in further efforts at controlled study of complex interdisciplinary processes.     

Index

Some writers have called for an investigation of whether the seven sins and seven virtues are portrayed in advertising. This seven/seven model was used for a content analysis of print advertisements appearing in general readership magazines published in the 1980s. First, definitions for each of the sins and virtues were developed. Then trained coders searched for explicitly stated sins and virtues in a sample of advertisements. The majority of the advertisements did indeed contain a sin or virtue. Over three-quarters of the advertisements portray a virtue: relatively few advertisements presented a sin.     

Servbrand Framework: A Business-To-Business Services Brand Equity Framework

ABSTRACT

Purpose: The research reported on here set out to develop a tailored branding model for business to business (B-to-B) services by applying the brand resonance pyramid to a selected B-to-B services context.

The brand resonance pyramid was developed based on research that was predominantly consumer product or individual brand oriented, though one of the objectives when the model was developed was that “the model had to be versatile and applicable to all possible kinds of brands and industry settings. As more diverse applications of branding continued to emerge for products, services, organizations, people, places, and so forth, the model needed to have far-ranging relevance”. The brand resonance pyramid therefore had to be applicable to any context, including B-to-B services contexts. However, consumer goods branding strategies are not directly transferable to B-to-B or services markets and there are documented differences between the B-to-B and business-to-consumer (B2C) markets and products and services contexts. There is also doubt regarding the validity of the contention that the brand resonance pyramid should be applicable to the B-to-B sector.

Methodology: Using an interpretivist qualitative research approach and an exploratory research strategy, the Servbrand framework was developed empirically by applying the brand resonance pyramid to a selected B-to-B services context. Fourteen useful in-depth interviews were obtained from appropriate and information rich participants that represented more than 14 of the 89 organization that were included in the selection frame. Some of the participants were responsible for the relevant decisions of more than one organization.

Findings: The results from the study reported on here (summarized as Figure 5) prompted the inclusion of a people dimension and elevated the importance of relationships in an amended B-to-B services brand equity framework. The people brand-building block includes the dimensions of attitude and demeanor, personality and values, personableness, product knowledge and client knowledge. Relationships, as the ultimate aim of the framework, concern both interpersonal relationships and partnerships.

The article presents a conceptual framework to guide effective brand building strategies in a selected B-to-B services context. Researchers can use the framework to test its applicability in other contexts, which will contribute to the amendment of a significant brand equity management framework.

The Servbrand framework can assist marketing practitioners to improve the effectiveness of strategic brand management for B-to-B services.

Contribution: The empirical research contributes to three areas of brand equity research, namely: 1) the offering type – by investigating service offerings rather than product offerings; 2) the brand level – by investigating organization-level brands rather than product-level brands; and 3) context – by investigating a B-to-B context rather than a B2C context. A revised brand resonance pyramid is proposed and called the Servbrand framework.