The "Sect Effect" in Charitable Giving: Distinctive Realities of Exclusively Religious Charitable Givers

A bstract .   An examination of the charitable giving behavior of 16,442 households reveals intriguing patterns consistent with the club-theoretic approach to religious sect affiliation. The club-theoretic model suggests that individuals with lower socioeconomic standing will rationally be more likely to align themselves with exclusivistic sects. Because sect affiliation is also associated with more obligatory religious contributions, this approach generates novel predictions not anticipated by standard economic models of charitable behavior. Traditional analysis of charitable giving can mask the "sect effect" phenomenon, as low-income giving is dwarfed by the giving of the wealthy. However, the application of a two-stage econometric model—separating the participation decision from the subsequent decision regarding the level of gifting—provides unique insights. Basic socioeconomic factors have significant and opposite associations with different categories of giving, calling into question the treatment of charitable giving as a homogenous activity and supporting the understanding of sect affiliation, and potentially religious extremism, as rational choice phenomena.     

Unplanned buying and in-store stimuli in supermarkets

Manufacturers and retailers in industrialized countries spend large sums on advertising and/or in-store promotion in the hope of increasing sales of their merchandise through ‘impulse’ buying. Results are reported in this paper of the unplanned buying behaviour of 450 consumers in 15 major supermarkets in South Africa compared with similar studies in the United States and the United Kingdom. The findings indicate that unplanned buying is higher in the United States than in South Africa, but that the importance of in-store stimuli holds true across cultures. Analysis of other variables such as brand loyalty, specific outlet, and presence of a shopping list is also reported on a cross-cultural basis.     

Virtual schools

Virtual schools have already made their appearance. This paper examines the factors which promote or slow the spread of virtual schools. Technological change, economic rationalism, and the suitability of conventional schools for the information age are identified as reasons for the continued growth of virtual schools. Conversely, the identification of an appropriate pedagogy, the lack of required teaching skills, concerns for the reshaping of human values, socialisation, and the continued need for student supervision are seen as reasons why virtual schools will not rapidly overtake conventional ones. It is concluded that virtual schools will continue to increase in the 21st century, and that appropriate planning must be made for their impact.     

The Kafka quagmire for the poor in India

Khare and Varman present a compellingly pessimistic analysis of the plight of the poor in India. The dilemmas of the poor are often exacerbated by large corporations seeking to find ways to market products to impoverished emerging market consumers. In India, consumers are frequently hurt by these initiatives, small retailers may suffer, while corruption and trickery by petty bureaucrats and ruthless landlords help the rich get richer at the expense of the poor. The article by Khare and Varman is a scathing indictment based on detailed ethnographic evidence but it reveals only a fraction of the disadvantages and traps of disempowerment facing those Indians living lives of great precarity. In this comment, we seek to build upon Khare and Varman’s insightful analysis both in order to reinforce their conclusions about the Kafkaesque existence of India’s poor and to introduce some further considerations and complications that make the quagmire even more entrapping. We focus on four sources of these problems: patriarchy, bureaucracy and corruption, class and caste power and hierarchies, and uneven and inadequate infrastructure. We also highlight some largely individual and non-government initiatives that may offer hope of escaping this quagmire for the poor.     

Eye-tracking evidence that happy faces impair verbal message comprehension: the case of health warnings in direct-to-consumer pharmaceutical television commercials

Risk warning or disclosure information in advertising is only effective in correcting consumers’ judgments if enough cognitive capacity is available to process that information. Hence, comprehension of verbal warnings in TV commercials may suffer if accompanied by positive visual elements. This research addresses this concern about cross-modality interference in the context of direct-to-consumer (DTC) pharmaceutical commercials in the United States by experimentally testing whether positive facial expressions reduce consumers’ understanding of the mandated health warning. A content analysis of a sample of DTC commercials reveals that positive facial expressions are more prevalent during the verbal warning act of the commercials than during the other acts. An eye-tracking experiment conducted with specially produced DTC commercials, which vary the valence of characters’ facial expressions during the health warning, provides evidence that happy faces reduce objective comprehension of the warning.     

Globalization and Employment Relations in the Korean Auto Industry: The Case of the Hyundai Motor Company in Korea,Canada and India

Examination is made of the complex interactions between globalization and employment relations as reflected in the operations of the Hyundai Motor Company (HMC) in Korea, Canada and India. After the closure of its short-lived attempt to manufacture cars for the North American market from Canada, the HMC ‘relaunched’ its globalization strategy in India in 1998. An examination of Hyundai's experience in both countries suggests that employment relations is likely to continue to be an evolving blend of company-specific policies and locally-based practices.     

Christmas in Japan: Globalization Versus Localization

Products and services promoted on a global scale raise issues of globalism that are more superficial than the issues raised by the globalization of world holidays. It is one thing to have an Ikea and a KFC in the city, and conceivably quite another thing to have Christmas, Valentine's Day, and Halloween. Holidays like these have more complex cultural ideologies behind them. They threaten to displace traditional local holidays. And they offer a significant context in which to examine the interplay of global and local forces in the contemporary marketplace. We ask to what degree Christmas in Japan represents Western cultural imperialism, global homogenization, and a Westernization of Japan, versus local cultural adaptation, hybridization, and appropriation.     

This We Remember: Consuming Representation via the Web Posting of War Photographs

Consumers are increasingly searching for beautiful memories. Memory is not solely the work of the mind retrieving a “true” past. People represent their unique past to (re)construct their identity and seek social links with others who share the remembered events. Through visual analysis of the web posting of war photographs by Vietnam veterans, this paper explores how people consume representations in remembering, reconstructing identities and building a mnemonic community. The analysis suggests that individual remembering is nested within collective remembering. A conceptual framework viewing remembering as mediated action helps to explain how consumers use representations in remembering. This process is carried out not only by individuals but also by cultural institutions. American Vietnam veterans use consumer products including private photographs, movies, books, travel trips and the Internet as tools to assist in the on‐going process of remembering. They add their own voice into the social representation system to create representations that further express who they are and to connect with their community. The constructed memory shapes consumers' present. This in turn modifies their representation of their pasts which become involved in changing the larger social representation system.