Gefangen im eigenen Körper

Aphasie nach Schlaganfall - Von den j?hrlich circa 200.000 Schlaganfallbetroffenen in Deutschland bleiben bei etwa 10% Sch?digungen der Sprach- oder Kommunikationsf?higkeit zurück. Damit ist der Schlaganfall der h?ufigste Grund für eine „Aphasie“ (Sprach- und Sprechst?rung). Das Ausma? und die Art der Sprachst?rung sind jedoch individuell verschieden.     

Schmerzen wirksam lindern

Pflegeexperte/in im Schmerzmanagement/Pain Nurse - Lebensqualität zu erhalten, ist ein wesentliches Ziel jeder Behandlung. Dabei kann eine Schmerztherapie nach modernen Erkenntnissen entscheidend dazu beitragen, das Leiden von Patienten zu lindern. Die Aufgabe von qualifizierten Pflegeexperten ist es daher, ein wirksames Schmerzmanagement zu gewährleisten.     

Gemeinsam stark: Rehabilitation und Pflege

Pflegeexperte/in für integrative Rehabilitation - Hier die Pflege, dort die Rehabilitation – was im station?ren wie ambulanten Pflegealltag noch oft getrennt ist, ergibt zusammen ein zukunftstr?chtiges Konzept und eine Antwort auf die Ver?nderungen in Bev?lkerungsstruktur und Gesundheitssystem. Mehr Qualit?t in der rehabilitativen Pflege – da geht noch was!     

In der Pflege besser ohne Schmuck und Schminke

Reizthema persönliches Erscheinungsbild - Was Pflegekräfte über Make up und Schmuck in der Ausbildung lernen, gerät im Pflegealltag gern mal in Vergessenheit. Dabei geht es nicht um Fragen des persönlichen Geschmacks, sondern darum, Risiken für Pflegende und Patienten zu vermeiden.     

Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption

High failure rates of digital innovations by start-ups indicate that consumers' initial trust perceptions are make-or-break for their survival. Hence, start-ups have to design adequate business models to manage consumers' initial trust perceptions of digital innovations. Five experiments explore how start-ups can signal trustworthiness in order to overcome low initial trust perceptions and boost adoption. We find three specific design strategies of start-ups' digital business models – customer ratings, benefit communication, and revenue model – to be effective to overcome low initial trust perceptions and to increase adoption of digital innovations. The findings demonstrate that initial trust serves as a critical mediator in the relationship between these design strategies and consumers' adoption intentions. Additionally, the chosen revenue model has differential effects on privacy concerns, which mediate the relationship between revenue model and initial trust. The present empirical insights help start-ups to craft business model design strategies for successful digital innovation launch.     

Disentangling sector and status effects in German employment growth

From 1992 to 2006, part-time employment in western Germany has grown by 83%, whereas full-time employment has shrunk by 15%. In addition, employment schemes vary substantially across industries and industries which are themselves developed differently. The paper analyses the extent to which the divergence of status-specific employment can be explained by factors inherent in full-time or part-time employment (status effect) or by changes in the sectoral composition (sector effect). A regression-analogue shift–share model is estimated. Economic variables like unit labour costs and output gap are controlled. As a dynamic panel data model is specified, a bias-corrected least squares dummy variable estimator is used. In a second step, the fixed effects of the estimation into parameters for employment status and 16 sectors are decomposed. The results show that status-specific characteristics dominantly explain changes in employment patterns.     

Communion-over-Agency Effects on Advertising Effectiveness

Gender-stereotypical portrayals of communal women and agentic men are highly common in advertising. But past research indicates that advertising effectiveness is higher when endorsers are portrayed as communal – irrespective of their gender. The aim of the current research is to explore this communion-over-agency effect on advertising effectiveness and its underlying mechanism. Two studies provide evidence for a communion-over-agency effect on advertising effectiveness (i.e., attitude toward the ad and brand). These studies show that the communion-over-agency effect on attitude toward the ad is mediated by endorser likeability (simple mediation). The effect on attitude toward the brand is mediated by endorser likeability and attitude toward the ad (serial multiple mediation). In concert, this research underscores the significance of communion (and agency) on endorser evaluation and advertising effectiveness.     

E-Health: Brücke zwischen IT und Gesundheitswesen

E-Health/IT im Gesundheitswesen (M.A./M.Sc.) — Die neuen Informations- und Kommunikationstechnologien haben das Gesundheitswesen l?ngst erobert. IT-Unterstützung ist Standard – bei der Verwaltung von Patientendaten, in Diagnose und Therapie oder beim interdisziplin?ren Austausch. Ein Aufbaustudium schafft die Voraussetzungen für zukunftsf?hige L?sungen.