INTEGRATING STUDENTS, FACULTY AND INDUSTRY EXECUTIVES

Abstract: The authors describe a program which has been devised for students at the University of Georgia. The program allows students and faculty to interact with industry leaders. As the authors point out, the same type of program could be implemented at other universities. This article describes the project for which the authors received the 1996 Les Strickler Innovation in Instruction Award, given at the 1996 annual meeting of the American Risk and Insurance Association.     

Asset Funding in der betrieblichen Altersversorgung

In Germany, the most widespread funding method for occupational pension schemes is self-funding via book reserve. The term “asset funding” applies to situations when the company sets aside separate assets to fund these liabilities. This is a significant factor for a company’s risk management. International accounting standards and the requirements of Basel II are helping to make asset funding of book reserves more and more attractive. This article represents a first step towards a full-scale scientific analysis of this complex of issues. In particular, it provides a systematic classification of the various methods of asset funding and presents corresponding investment strategies.     

The fragility of a discipline when a model has monopoly status

We consider the consequences of a scientific literature with only one model of an important phenomenon. The falsification of the model would mean falsification of the science. Scientists who would prefer not to have their discipline falsified will be tempted to find ad hoc explanations to excuse the failure. To test this hypothesis we propose a study of the economic forecasts of the comparative Soviet and American growth rates in the years before a public choice model of central planning was a viable alternative to the public interest model. JEL Code A11, B23 Earlier versions of the paper were presented at the University of Manitoba Economics Department Retreat in October 2005 and at the Center for Study of Public Choice Wednesday Seminar in November 2005. We thank the participants for their suggestions. All the remaining errors are our responsibility.     

Determinants of environmental innovation adoption in the printing industry: the importance of task environment

In this paper, we investigate the impact that the task environment has on the adoption of environmental innovations by firms. Specifically, we investigate the impact of two dimensions of a firm's external context – munificence and dynamism. We investigate both of these factors by drawing on the relevant literatures, developing hypotheses and testing our hypotheses with data drawn from the US printing industry. Our major findings are that firms in highly dynamic environments, as well as firms that have adopted other productive innovations, are more likely to adopt a greater number of environmental innovations. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.     

An Exploratory Examination of Serious Surfers: Implications for the Surf Tourism Industry

Surf tourism is a multibillion dollar industry expected to continue expanding. Despite such economic significance, the surf tourism literature has gaps related to surf tourism segments. In response, this study applied the serious leisure framework to profile serious surfers and contrast their sociodemographic composition and travel behaviors. Although more serious surfers are more avid travelers in the quest for the perfect wave as compared with less serious surfers, preference for local attractions and conveniences did not vary between groups. In addition to contributing the scholarship of serious leisure and surf tourism, this study provides insights for the surf tourism industry. Copyright © 2015 John Wiley & Sons, Ltd.     

GRAMPIES: A new breed of consumers comes of age

The aging of the world's population, and the qualities those people bring to the over-60 market, have created a new breed. GRAMPIES, Growing Retired Active Monied People In an Excellent State, no longer constitute a dull and destitute gerontocracy, but an exciting target and challenge for the world's marketers.     

An empirical investigation of salespeople’s performance,effort and selling method during a sales contest

This article examines goal theory in conjunction with sales contests. Specifically, the study examines goal difficulty, goal clarity, and goal acceptance and their association with performance, effort and selling method. The results of the study are based on a sales contest of a Fortune 500 industrial sales organization. A theoretical base for goal theory is reviewed. Results indicate that difficult goals and increased acceptance of goals are important attributes in a sales contest. Other results are presented and managerial implications are discussed.     

The effect of stock splits on clientele: Is tick size relevant?

We explore whether the relation between stock splits and clientele is driven by binding tick sizes. We find little evidence that firms adjusted prices to maintain similarly binding tick sizes as the NYSE reduced tick sizes. Furthermore, though splits that increase the extent to which tick sizes are binding are associated with greater increases in spreads, these splits experience similar changes in measures related to clientele, including trade size, breadth of individual and institutional ownership, and analyst following. We find little evidence supporting theories, such as spread-induced sponsorship, that rely on binding tick sizes to link splits and clientele.     

Positioning Southwest Airlines through employee branding

As the field of employee branding has begun to unfold, more and more executives have become interested in how this process can help them achieve a competitive advantage for their organizations. This article explains how employee branding works and how it can be utilized to position the organization in the minds of customers, employees, and other stakeholders. A contextual analysis of its use as a source of sustainable competitive advantage at Southwest Airlines is presented. Finally, key success factors are identified for those who wish to make employee branding a strategic focus within their organizations.