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141.
142.
Kim R. Robertson 《心理学和销售学》1987,4(1):3-15
The strategic marketing decision regarding the selection of a brand name has long been an area neglected by academic researchers. This study attempts to apply psychological theory to this important strategic decision area. Specifically, the applicability of a dual-coding theory of memory to brand name recall/recognition is tested in an experimental setting. Results indicate, on average, a significant one hour and two day recall/recognition advantage of high imagery over low imagery brand names across a variety of product categories. 相似文献
143.
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145.
Miklós Losoncz 《Intereconomics》2003,38(3):132-137
In mid-January 2003 a severe speculative attack was launched against the exchange rate of the Hungarian forint. The attack
was very unusual in the history of foreign exchange speculations, since it was aimed at enforcing the appreciation — and not
the depreciation — of the currency targeted. The specific nature of this kind of speculation is closely related to Hungary’s
accession to the European Union in general and to EMU in particular. Since the other Central and Eastern European acceding
countries face similar problems and challenges, the Hungarian experience may involve some instructive lessons on monetary
and economic policy for them too. 相似文献
146.
147.
Franz Neueder 《Intereconomics》2003,38(4):190-195
While the political benefits of the coming EU enlargement are relatively easy to identify, its economic and financial consequences
are less unequivocal. The following article examines the likely costs and benefits of enlargement to both existing and future
Members, and in particular how it will affect Germany, one of the few present EU Member States which has direct borders with
acceding states.
The article expresses the personal opinions of the author. 相似文献
148.
Phillip J. Bryson 《Intereconomics》2003,38(5):276-282
The arrival of the 2001–2003 recession caused many to suppose that the so-called “New Economy” was now defunct. This article
addresses a number of related issues, including the question of the durability and viability of business cycles in the face
of the technological developments of the information age. It asks what went wrong with the New Economy and examines its characteristics
as well as its remaining possibilities and prospects for the future. Finally, it considers the spread of the Information Economy
to Europe, especially to Germany, the country that one might expect to be the leading European player, but which is not at
present actually a strong competitor for that role. 相似文献
149.
Stochastic dominance and Lorenz dominance are examples of orderings which require unanimous agreement among an infinite set of indices. This paper considers various subsets of inequality measures that respect Lorenz dominance, and assesses the extent to which a small number of indices can reproduce the Lorenz ordering. Using income data for 80 countries, our results suggest that Lorenz dominance can be predicted with 99% accuracy using just 3 or 4 inequality measures, as long as two of them focus on the extreme upper and lower tails of the distribution. In contrast, confining attention to the index families and parameter ranges normally considered may fail to detect the majority of occasions when Lorenz curves intersect. These results lead us to question the faith placed in procedures based on a finite set of inequality indices, and to suggest that similar lessons will apply to other types of unanimity orderings. 相似文献
150.
Effectively managing the 'upfront or fuzzy front–end' (FFE) of the product development process is one of the most important, difficult challenges facing innovation managers. In this paper, we define the FFE as the period between when an opportunity is first considered and when an idea is judged ready for development. We classify the outcomes of the FFE into product definition, time, and people dimensions. We suggest several strategies to manage the FFE by assigning a FFE manager or team; by providing organizational support for FFE activities; by understanding the sources of FFE ambiguity; by building an information system; and by developing relationships with supporters, partners, and alliances. 相似文献