Customers’ Perceptions of Employee Engagement: Fortifying the Service–Profit Chain

This study investigated the three dimensions of employee engagement: dedication, energy, and absorption from the customer’s perspective. The service–profit chain (SPC) and employee behavior that promotes customer satisfaction and loyalty were examined. The results revealed that certain aspects of employee engagement are more readily perceived by consumers and more likely to promote customer satisfaction and loyalty. Findings showed that energy and dedication combined were most likely to foster feelings of satisfaction and loyalty among hospitality patrons. From a theoretical perspective, the study contributes to the literature by enhancing the SPC, revealing new insight into employee engagement, and linking employee engagement to positive consumer outcomes. Hospitality industry professionals may find that employee engagement benefits the customers’ perceptions of the establishment, ultimately increasing profitability. This study utilizes the SPC in the hospitality context and proposes a new link in the chain: employee engagement.     

Elicitation of irrigators' risk preferences from observed behaviour

Water trading in the Murray–Darling Basin of Australia has developed to the point where it is a common adaptation tool used by irrigators, making it an apt case study to elicit the marginal value of irrigation water and irrigators' risk preferences in two key industries with differing levels of water dependence. Our data come from large‐scale and representative surveys of irrigated broadacre and horticultural farms in the Murray–Darling Basin over a 6‐year period. The marginal contribution of irrigation water to profit is estimated at $547 and $61/ML on average in horticulture and broadacre, respectively. Horticultural irrigators are found to be averse to the risk of large losses (downside risk) while broadacre irrigators are averse to the variability (variance) of profit.     

Is there a unit root in the inflation rate? Evidence from sequential break and panel data models

Using sequential trend break and panel data models, we investigate the unit root hypothesis for the inflation rates of thirteen OECD countries. With individual country tests, we find evidence of stationarity in only four of the thirteen countries. The results are more striking with the panel data model. We can strongly reject the unit root hypothesis both for a panel of all thirteen countries and for a number of smaller panels consisting of as few as three countries. The non-rejection of the unit root hypothesis for inflation is very fragile to even a small amount of cross-section variation. © 1997 John Wiley & Sons, Ltd.     

Epidemiology of yoga-related injuries in Canada from 1991 to 2010: a case series study

The aim is to describe the epidemiology of yoga injuries presenting to select Canadian emergency departments (EDs). Those who presented with a yoga injury to a Canadian ED participating in the Canadian Hospitals Injury Reporting and Prevention Program and had completed a data collection form between 1991 and 2010 were included. Demographic and injury characteristics were tabulated and injury profiles of children were compared to adults. Sixty-six individuals (48 female, 18 male) who sustained 67 injuries were included. The median age was 19 (intraquartile range: 13, 32) and 73% of individuals were injured after 2005 (p = 0.0003). Sprain was the most common injury (23/67, 34%) and the most common body region injured was the lower extremity (27/67, 42%). Significantly more children were injured while being instructed than adults (p = 0.003) but more adults required treatment (p = 0.023). Although yoga-related injuries presenting to an ED are not common, the number of injuries are increasing.     

Trade and the Recognition of Commercial Lingua Francas: Russian Language Laws in Post‐Soviet Countries

Trade has the potential to influence a wide range of political and social outcomes. Using the post‐Soviet context, we examine how language policies – vital components for how minorities are treated with far‐reaching economic consequences – are influenced by trade. We argue that while ethnic politics and colonial legacies are both important in shaping language laws, it is important to recognize that the Russian language remains a significant commercial lingua franca in the region. When economic exchanges between Russia and other post‐Soviet republics are frequent, governments are more likely to adopt pro‐Russian language laws as a practicality and to maintain favor with the Russian government and Russian‐speaking businesses. Using an original dataset covering all Russian language‐related laws in the former Soviet states from 1992 to 2009, we find a significant and positive relationship between trade and pro‐Russian language laws. These results are robust even when we (1) instrument for Russian import levels and (2) consider the Baltic effect, spillovers from cultural affinity, and the uniqueness of fuel exports.     

Not worth the risk? Applying life history theory to understand rejection of the experiential recommendation

ABSTRACT

Despite mounting support documenting the long-term benefits of consuming experiences versus material possessions, some consumers appear to reject the ‘experiential recommendation.’ Applying a life history theory perspective, we conducted seven studies to examine how unpredictability and harshness during childhood may translate into a decreased propensity to consume novel experiences in adulthood. Adults who experienced unpredictable and harsh childhood environments tended to devalue experiential options (studies 1A and 1B). A perceived lack of control over one’s life outcomes that translates into greater difficulty in evaluating experiential opportunities mediated the relationship between childhood background and devaluing experiential options (studies 3, 4A–C). Furthermore, prior or incidental experience with novel experiential options moderated the link between perceived lack of control over life outcomes and difficulty evaluating experiential purchase options (study 4B).     

The Effects of Model Size and Race on Chinese Consumers’ Reactions: A Social Comparison Perspective

Previous research on women's reactions to female body images in advertisements has been restricted to same race target women and models, and typically conducted among Western participants. The present research examines the combined effects of model race and size for the first time, and extends inquiry to Chinese consumers. Results across four experiments demonstrate that model race and size are potent informative cues that influence Chinese consumers’ self‐esteem and advertising effectiveness. Studies 1a and 1b suggest that model race is an informative trigger predicting differential social comparison and subsequent self‐esteem judgments for Chinese women, but has no effect on Chinese men's self‐esteem. In addition, model size exerts differential impacts on Chinese women's and men's self‐esteem. Study 2 shows that manipulation of the social comparison mechanism may outweigh that of race as an informative cue. Study 3 examines the relationship between model size and Chinese women's evaluative responses to advertisements. These findings not only contribute to the literature, but also offer practical guidelines for marketers advertising in China.     

Contextual analyses with QCA-methods

Contextual analyses are essential in comparative research, as they investigate the importance of contextual conditions for causal relationships. During the last decades, an increasing number of comparative studies have also focused on how contextual conditions affect causal relationships. At the same time, new comparative methods have been developed based on set-theoretical logics. Two of the most prominent methods are csQCA and fsQCA, which are used in comparative studies with increasing frequency. However, the conventional design for contextual analysis is still based on quantitative methods and the use of interaction-factors. This article discusses why the use of interaction-factors is not suitable together with QCA-methods. Instead of the conventional design, the article presents an alternative design for contextual analyses with QCA-methods grounded on subgroup-design. Based on one recently-developed methodology comparative multilevel analysis (CMA), some guidelines for performing contextual analyses with two set-theoretical methods (csQCA and fsQCA) are presented. As illustrated with examples, the combination of CMA and QCA provides opportunities to use QCA for contextual analysis.