Distinguishing market segments to assess price responsiveness

Economists and marketers have developed theoretical constructs which suggest that effective market segmentation can be used to identify differences in price sensitivity among market theory in the industrial marketing literature by using marketing research to distinguish market segments that are useful in industrial pricing decisions. Both macrosegmentation, using characteristics of customers (that is, end-use and usage level), as well as microsegmentation (using behavioral variables) were utilized in a survey of natural gas customers to determine if segments of the industrial market differ in price sensitivity.     

Determinants of racial differentials in allowance rates for social security disability benefits

Conclusion The results of these models suggest that there may be discrimination in the award process.We find that the award rate for black applicants is relatively lower than that of white applicants with similar characteristics. A significant race and sex effect remains in the variation of the award rate after all eligibility-related factors and other factors have been controlled for.The second model is more interesting, in that the race and sex effects are significant even after looking only at eligible applicants.However, we do not know how much of these effects are caused by our imputation of the eligibility criterion from the survey data instead of the explicit criterion from the program data.     

Probing cultural differences in product design and consumer evaluation using repertory grid analysis

International Journal of Technology and Design Education - Culture plays an essential role in the success of product design, especially in the age of a global economy where there is a high...     

Double Dutch Finally Fixed? A Large-Scale Investigation into the Readability of Mandatory Financial Product Information

Journal of Consumer Policy - With the introduction of short-form disclosure documents, financial regulation in the EU emphasizes the use of plain language to facilitate comprehensibility....